Articles Articles & Insights

Before my career turned to design and development, I nurtured my right brain far more than my left by constantly writing poetry. I love writing; more than that, I love metaphor and rhythm and clever twists of phrase and even corny-uncle puns. That’s why it’s important for me to find the right balance between findable […]

The quality of the content you put online has a large impact on the branding of your company. Now more than ever, a company’s “voice” interacts with the public the most online, whether it be through the actual company website or social media outlets. The quality of this voice directly impacts how the public views […]

Word of mouth marketing is the most inexpensive and effective type of advertising you can get. Here are very easy ways to start some conversations about your business: Be Informative The first key to being successful in word-of-mouth marketing is not only to get your message out there, but to also make sure that the […]

It goes without saying that almost every aspect of marketing yourself has changed now that social media has highjacked how we communicate and interact with one another. While the average American consumer has the ability to skip over traditional advertisements, opting to turn on their iPods during radio ads and fast-forward through commercials while watching […]

I love infographics. They are a great way to see big information in simple formats. Below I have listed some of my favorite infographics from around the web. Who’s using the internet? Internet Users: 94% have a college education; 83% make more than $75,000 a year. State of The Internet 2009 How The World Spends […]

It’s who you are. It’s how you are identified.Think about it. Target’s logo is a bulls eye made of a solid red circle with another red circle surrounding it. Nike? A solid color swoosh. Apple? An apple. See where this is headed?Think simple.Don’t make it complicated. The most successful logos are so simple its painful. […]

6 checks for publishing your blogged content. 1. Is my copy free of spelling, grammatical, and punctuation errors? Publish copy that is full of writing mistakes and people take you less seriously. Many content management systems (CMS) have spell-check in them, but you will still want to give your copy a read for grammar and […]

Google Instant enables users to see results while typing a query without having to hit enter. Every single letter typed into the search bar activates a predictive search until a user finds what he/she is looking for. According to the polls, Google Instant seems to be getting two thumbs up from users. However, for marketing […]

This is a wonderful infographic about SEO and Social Media Marketing by Splashpress Media. Many times people tend to disagree that SEO is important. Hopefully this graphic will explain the significance of search engine optimization and its impact on the success of businesses.SEO might not be your thing, but it’s ours. Here at Insivia we […]

The story of the non-handyman, the broken dryer, and the power of Google If you’re reading this blog post, then you can see that we at Insivia aren’t bashful about giving away information about our business or our services. While there may be some bits of information that we hold close to the vest, it’s […]

Why should you hire a photographer vs. using stock? Have you ever spent a day searching iStockphoto or Getty Images to find the perfect pictures to display on your website and advertising campaign? What if days later, a direct competitor has the same amazing image in their ad? The image is no longer specific to […]

Imagine that Google is a hill – (go with me on this). The top of the hill is the first page – the number one place to be seen. The further you go down the hill, the less likely anyone will find you – recent statistics say that less than 12% of people wander past […]

Today, Andy Halko spoke to a room of people from COSE about Web Design Trends. Posted below are the slides for the presentation which provide information on topics like web analytics, search optimization, social media, content management software, mobile and more. Some links provided in the presentation are listed below as well. If you would […]

There are a lot of different marketing channels you can use for e-marketing depending on your situation and goals. Since it can be difficult to manage all of these channels and you may receive varying amounts of results depending on what mix you use, we have created this handy diagram to try and give you […]

Absolutely – there’s no better time in the history of a company to become aggressive with a new marketing image than during a major shift in the organization. Change creates change and makes room for even more change. Nowhere is that more true than your market presence. I’m not saying that a major change is […]

Nowadays, websites need to be interactive, informational, and flashy (no pun intended) in order to keep users attention. With the explosion of mobile technologies such as the iPhone, iPad, Droid, etc., users are now able to view websites from wherever they are. This increase in availability and connectivity is great for conveying information over many […]

Is It Time for My Company to Invest in Video? Absolutely! The landscape of the Internet is changing constantly, even as we speak. As a whole, we are moving away from text-reliant informational sites towards encompassing multimedia experiences based in movement, sound, and user-engagement. One reliable estimate states that five new videos launch to the […]

Most think, branding is your logo and anything you can slap it on. Sure – free things are great! However, branding is a lot more than bribing people to pay attention to your company by handing out that cool flash drive or awesome coffee mug.

We all know that a key element to a strong brand is consistency. Another one is versatility. Here’s how you can achieve both on the Web.

A huge transition in your company’s growth cycle is that point where people start calling you rather than you having to hunt down new business. Even for a marketing firm like Insivia, it took a lot of effort to get our marketing and public relations to a point where we were sought after rather than seeking[…]

Facebook pages are becoming more and more popular with marketing your business; and perhaps you have already taken the necessary steps to build your fan base. Beyond that, however, have you ever wondered how much a Facebook fan is worth?

Start with research that helps you understand the problem and brainstorming to identify creative solutions.

At conferences, as in all marketing, there are a lot of ways to ensure higher results, but also a lot of ways to throw away your investment.

Maybe you’re asking the wrong question to address your concern.