Google does not look at your keyword meta tag in their search engine rankings. (For the uninitiated: meta data is the first few bits of code on your website that search engine readers come across.)
However, your meta data is still important. Here are three of the major meta tags:
1. The Description tag is often used as a snippet in search results.
2. The Title tag is still super-important for search optimization – you do want to put keywords here.
3. The Keywords tag can be useful reference to you while maintaining your content and search engine optimization strategies, but provides little benefit anymore.
Also, this is just Google. And while they currently have cornered the market on search with a 70% market share, they’re clearly not the only game in town when it comes to search engines.