Articles Articles & Insights

When you’re trying to rank high in search engine results, you need to make sure you’re selecting appropriate keywords. You can go about doing this in a few ways, here are some tips when making your selection: Find words with balance����������� When looking for keywords you need to find a good balance between searches and […]

Andy gives his reasoning on why you should consider using video. Video transcription So why is video a good tactic for your marketing? Well there’s a couple reasons. The first is that you can really create a personal connection with your audience. Having yourself on video and talking to someone is a great way to […]

Chad lets you know how you should begin your logo redesign. Video Transcription When redesigning your logo, it always begins with research. See what’s working with your logo, see what your audience enjoys and see what needs to be changed. Come up with a list of traits that really exemplify what your brand and logo […]

Andy discusses how often you should be updating content and how to keep it valuable to your audience. Video Transcription So, how often should you update the content on your website? Well, really, it should be as often as possible, but only as long as it’s valuable to your audience. The one thing that I […]

Patrick lets you know why a contact form is essential for your website.Video TranscriptionWe always recommend that you consider using a contact form on your site and there’s a couple really good reasons. First, it lets you collect information about your site visitors like their company name, address, phone number, and email. This allows you to […]

When planning a post you should consider the benefits of including a picture. With social media being a part of our everyday lives, you need to be able to make your marketing the most effective as possible and sometimes that means being visually appealing. Here are the top 10 reasons you should consider including images […]

Andy lets you know why infographics are a great way to display your content. Video Transcription So using infographics is a great tactic for your website. An infographic is basically taking text, statistics and other information and turning it into a graphical format, something that is an engaging and exciting visual for your users. Infographics […]

Patrick lets you know if your company should be using a blog. Video Transcription Something that we’re asked about quit frequently is if my company should be using a blog? And I do think that it is important for your company to use a blog or a resource library or a news update section or […]

Andy gives a few tips for choosing a domain name for your site. Video Transcription When looking at choosing a domain name you really want to do a couple things. You want to first look at what are some main keywords that you can use in the domain. When people are coming to the site […]

Often we get clients who bring in a months worth of high-level analytics and will try to use it as a barometer for their success or failure. “My bounce rate is 45%, time on site is 3:20 minutes and pages per visit are 4.3.”Now, these aren’t bad metrics, but looking at them from such a […]

Colin explains Alt and Anchor text and how they are used by search engines. Video Transcription Alt text and anchor text are both important parts of your website to help with your overall search engine rank. Alt text is an alternative bit of information for an image or multi media part of your site. They […]

Andy gives you a few tips on how you should be developing your invisible interfaces. Video Transcription Something really important when you’re developing interfaces, and this applies for a website, software, mobile app or whatever it might be, but what you really want to do is make an interface so easy that the user doesn’t […]

With the new iPhone 5 release along with the iOS 6 update, many business owners are left wondering how they get their business’s listed on the new Apple Maps app. To help many of you with this burning question we’ve found the easiest way of accomplishing this. Here is a step-by-step guide to get listed: […]

Andy talks about how you can use split-testing to optimize your email marketing campaign. Video Transcription Alright, so I want to talk about split testing for email. Basically what you want to do when your sending out any email marketing campaign you can break it up into different segmented lists. So you break your thousand […]

When running any kind of marketing campaign, it is important to measure your successes with Key Performance Indicators (KPIs). It’s also important to measure the right KPIs so that you don’t waste time and money. You want to measure performance so that you can improve your efforts and make your campaign even more successful. Although […]

Andy explains the difference between global bounce rate and page bounce rate and what you should be looking at. Video Transcription When your looking at analytics your going to have a bounce rate which is the rate when people come to a website and leave right away. So when you’re looking at your analytics you’re […]

Andy talks about the importance of branded search terms and how you should be using them to boost your site. Video Transcription Morning everybody, I want to talk about branded search terms this morning. What I want to see is if they are good or bad. So a branded search term is when someone searches […]

Patrick gives you some pointers for making an online video. Video Transcription When you’re developing your strategy for video on the web you have to remember that the audience’s attention span is typically quite low. That answer really does depend but here are a couple things to keep in mind. Get to your point pretty […]

Andy talks about Google alerts and whether or not you should use them. Video Transcription We’re talking Google alerts this morning and what I want to talk about is just setting up very simply whether for your own personal name our your company’s name Google alerts. All you have to do is go and set […]

Patrick explains how a business can use Instagram to improve their presence and how to sell on Instagram.Video TranscriptionInstagram can definitely be used for business. It’s really taken off over the last eighteen months and I think it can be used for business in a number of ways. You can show off your culture at […]

It’s been enough time now that mobile-oriented websites are not only a great way to connect with consumers on the go but they’re also a vital part of any business’ marketing plan. These sites allow individuals to connect with a company no matter where they are and to take advantage of the services the business […]

We know that content writing is one of the most difficult parts of a new website initiative. Maintaining that content is even harder. Consider content strategy as part of your website plan and overall marketing strategy. Think about those brochures you got printed four years ago. Did you rebrand? Offer new services? Create a landing […]

Andy lets you know what your business should be thinking about most when looking at marketing solutions. Video Transcription When you’re looking at marketing solutions there’s a lot to look at, but one of the most important pieces is return on investment (ROI), and looking at that through agility and optimization. What you want to […]

Colin explains some do’s and don’ts when creating an online form.     Video Transcription I always recommend keeping forms simple and clean. Customers are trying to accomplish a goal when they are filling out one of your forms. Whether it’s buying a product, leaving a comment or signing up for a newsletter. The form […]

A call to action is when you request a site visitor to perform some act or action like signing up for a newsletter or filling out a questionnaire. When placing these requests within your site, it is always important to consider what and how many there should be. Many sites get bogged down with too […]

Driving your target audience to your site is never an easy task, especially if you’re trying to do it with the use of backlinks. Although there are many tactics you can take when it comes to Search Engine Optimization, building backlinks has become one of the main building blocks to great SEO. So what are […]

Here at Insivia, we are always looking to push the envelope by using new techniques and unique ideas in web design. Recently, I had the pleasure of working on a new site for one of our awesome clients. Every design is a fun challenge in its own way, but this site called for a fullscreen […]

The twitterverse is crowded with information rapidly running down your newsfeed. Reading and engaging with every tweet would be a 24/7 job�at least! To stay up to date on all social media platforms and to get the most out of it, you need to start working smarter, not harder. With millions of people on Twitter […]

I remember being in the computer lab in grad school when my friend Sue said, “I think I’m going to get an iPod.” I thought, “Why the heck would you want an iPod?” Then six months passed, and I couldn’t remember what it was like to not have an iPod. It was interesting: at first, a lot […]

Almost a decade ago, I graduated with a Bachelor’s in English from Baldwin-Wallace College. So, you can imagine how pleased I was to receive an email this week regarding some major changes in Berea, Ohio. Effective July 1, 2012, my alma mater’s name will change to Baldwin Wallace University. It’s exciting to read about how […]