Web Design Articles & Insights

Often we get clients who bring in a months worth of high-level analytics and will try to use it as a barometer for their success or failure. “My bounce rate is 45%, time on site is 3:20 minutes and pages per visit are 4.3.”Now, these aren’t bad metrics, but looking at them from such a […]

Colin explains Alt and Anchor text and how they are used by search engines. Video Transcription Alt text and anchor text are both important parts of your website to help with your overall search engine rank. Alt text is an alternative bit of information for an image or multi media part of your site. They […]

Andy gives you a few tips on how you should be developing your invisible interfaces. Video Transcription Something really important when you’re developing interfaces, and this applies for a website, software, mobile app or whatever it might be, but what you really want to do is make an interface so easy that the user doesn’t […]

With the new iPhone 5 release along with the iOS 6 update, many business owners are left wondering how they get their business’s listed on the new Apple Maps app. To help many of you with this burning question we’ve found the easiest way of accomplishing this. Here is a step-by-step guide to get listed: […]

Andy explains the difference between global bounce rate and page bounce rate and what you should be looking at. Video Transcription When your looking at analytics your going to have a bounce rate which is the rate when people come to a website and leave right away. So when you’re looking at your analytics you’re […]

Patrick gives you some pointers for making an online video. Video Transcription When you’re developing your strategy for video on the web you have to remember that the audience’s attention span is typically quite low. That answer really does depend but here are a couple things to keep in mind. Get to your point pretty […]

It’s been enough time now that mobile-oriented websites are not only a great way to connect with consumers on the go but they’re also a vital part of any business’ marketing plan. These sites allow individuals to connect with a company no matter where they are and to take advantage of the services the business […]

How Can Design & Technology Help Sales People Close Deals?With the increased use of technology and design in marketing, many sales reps are turning to these resources as a way to increase efficiency and close deals faster.Incorporating quality design and effective technologies into a sales strategy is one of the best closing techniques you use […]

Colin explains some do’s and don’ts when creating an online form.     Video Transcription I always recommend keeping forms simple and clean. Customers are trying to accomplish a goal when they are filling out one of your forms. Whether it’s buying a product, leaving a comment or signing up for a newsletter. The form […]

A call to action is when you request a site visitor to perform some act or action like signing up for a newsletter or filling out a questionnaire. When placing these requests within your site, it is always important to consider what and how many there should be. Many sites get bogged down with too […]

Driving your target audience to your site is never an easy task, especially if you’re trying to do it with the use of backlinks. Although there are many tactics you can take when it comes to Search Engine Optimization, building backlinks has become one of the main building blocks to great SEO. So what are […]

Here at Insivia, we are always looking to push the envelope by using new techniques and unique ideas in web design. Recently, I had the pleasure of working on a new site for one of our awesome clients. Every design is a fun challenge in its own way, but this site called for a fullscreen […]

Today, Andy Halko spoke to a room of people from COSE about Web Design Trends. Posted below are the slides for the presentation which provide information on topics like web analytics, search optimization, social media, content management software, mobile and more. Some links provided in the presentation are listed below as well. If you would […]

We all know that a key element to a strong brand is consistency. Another one is versatility. Here’s how you can achieve both on the Web.

Start with research that helps you understand the problem and brainstorming to identify creative solutions.

Don’t simply reconfigure a printed design to fit on a webpage and vice versa. Coordinate them.

Yes! But there are techniques that encourage and discourage visitors to scroll down.

Ensure your mobile site is being found through proper search engine optimization (SEO) on mobile specific search engines and tools.

You hear it everywhere, and now you can hear it from me: content is king (and not just for search optimization). Right now, we’re working on a project where our team and our client have had a lot of great conversations about the site map and the site content. The result is an intuitive structure […]

Cloud computing is the idea that online resources can expand your computing power beyond the physical limits of your personal computer. Online resources can be as simple as data storage or more complex such as full web applications. ‘The Cloud’ is a term commonly used in the computer world to simplify the near-infinite number of […]

I often have the chicken or the egg discussion with clients about their web site when first meeting and especially when discussing where to invest their budgets.� Do we put our money into marketing and search optimization to drive traffic? Or do we invest in creating a great site that converts more visitors into prospects […]

When it comes time to turn your site from a mockup to something fully functional, you’ll want to make sure that it works great for everyone visiting your site whether they’re using Internet Explorer, Firefox, or any other browser. Here’s a quick explanation of cross-browser testing and some useful resources for designers and developers: Your […]

In a previous blog post we discussed the importance of creating a mobile version of your website. Let’s take this a step further and explore whether developing a unique mobile application will create some buzz for your business.By now you have probably seen or experienced all the fun applications on the iPhone. You can reserve […]

Content management software (CMS) is designed to help businesses manage, update, and edit content their website. I am sure that sounds like a cool idea, but how do you know if your business needs one? After all, many of these softwares require an investment that exceeds normal annual hosting fees. Here are some questions you […]

When there is no time, location or item to shoot, it’s time to start looking for a stock photograph. Many time and budgetary constraints can prevent the opportunity to photograph something specifically for your marketing materials. For example: the requirement of a photo of an olive orchard. If you don’t have the budget to fly […]

It’s no secret that identity theft is a big problem these days. In fact, some people have become so fearful they have hired businesses to monitor their credit report and daily credit transactions. With all the focus being on personal identity, we began to wonder how much a business should keep a watchful eye on […]

What does good Web Design have to do with SEO?So, you want people to Google your industry’s top keywords and see your site first. However, how does that affect how well your site works and converts once your visitor gets there?Our belief is that the most accessible and easy-to-use sites with great web identities make […]

The Human Element in Tech Brand Imagery: How Real People Drive ConversionsIn an age where technology pervades every aspect of our lives, the digital interface of a tech company’s website often serves as the initial, and sometimes sole, point of contact with its clientele. Yet, amid the sleek user interfaces, sophisticated software offerings, and the […]

This is a tip I picked up a while ago when I was implementing an SSL certificate on Apache and Linux. I decided to use a pass phrase onmy key file, thinking that it would be better and more secure (more secure is arguably true).However, what I didn’t realize was that the pass phrase would […]