One of the biggest foundations of high sales is increasing your company’s conversion rates. After all, companies that have a solid approach to conversion optimization are more likely to double their sales. So why don’t companies spend more time on their conversion optimization? One word: Routine. It’s easy to get caught up in the day-to-day […]
In a world that relies mostly on technology – from smartphones to laptops – your website is more important than ever. And, since over 75% of Internet users search for products to buy online, you’ll want to make sure your website has everything it needs. Did we mention that the global number of Internet users […]
Many aspects come into play when it comes to conversions. The first few things that usually pop into people’s minds are elements like content, searchability, and user friendliness. But one area that often gets neglected is the overall aesthetics of your site. When you first visit a website, you’re taking it all in – […]
Unless you’re a professional website designer, it can be a bit of a headache to stay on top of all the various design changes and advances that seem to be popping up on a daily basis. But as a professional, you know it’s critical to keep your website user-friendly and interesting. As 2017 progresses, there […]
Innovation and creativity are becoming increasingly valuable as the need for unique solutions to business problems becomes more salient. Cognitive psychologist Scott Barry Kaufman argues that the creative process can be viewed in four stages: 1. Preparation – identify the problem and perform research 2. Incubation – passive, unconscious period where innovation “percolates” 3. Illumination […]
You’re at a friend’s house and you want to go to a restaurant. You aren’t familiar with the area, so you use the Google app on your phone to search “restaurants nearby.” You see two promising Mexican options and decide to look at the menus, but one of them makes you zoom and pinch the […]
Most attorney websites have a history of being boring and bland. Pages and pages of legal history and attorney-speak can only be spiffed up so much. Law firms find themselves confronting a “new business landscape” that’s far more competitive. Differentiation is certainly the name of the game — firms must differentiate to survive. The content […]
1. Packing the Homepage With Too Much Information Be informative, yet concise. A common mistake with many websites- and legal sites in particular- is when too much content gets stuffed into the homepage. Take the time to think through your site map (the core structure of your website pages and pathways) before you build anything. […]
Guest Blog Contributor: Meg Sattler – McMahon DeGulis LLP
