Web Design Articles & Insights

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Today Andy explains what A/B testing is and how you can benefit from using it. Video Transcription Morning everybody, today I want to talk about A/B testing. So what is A/B testing? It’s the option of going on a certain web page of your site and testing out two different versions so you would have […]

Check out these 10 Usability features your site needs to have to perform up to standards.

There are many ways to distribute your content, but here are 5 that you can’t pass up.

Here are a few tips to create content that will be valuable for your audience and keep them wanting more.

Today Rick lets you know if you still need to worry about submitting an XML sitemap. Video Transcription Hey everyone, Rick Scheeser here and today I’m here to talk to you about site maps. With the evolution of Google and how fast they can scan and analyze websites on the web we get a lot […]

Today Patrick talks about long vertical scrolling homepages and how your site can benefit from using this kind of design. Video Transcription You might be seeing more of long vertical scrolling homepages these days. It’s a new design trend that is really starting to take off here, and I’m a big fan of it. I […]

6) Making the Company Your Friend This is where the battle between the designer/developer and the marketing department comes to a head. Companies always want more information from their audience to help further target their marketing strategies, and to get this data they’ll want as many surveys filled out and social media links clicked as […]

MEGA menus!  Why are they so mega and why can they help drive mega conversions for your software website?Let’s look at a few SaaS & Tech Mega Menus FirstThese two videos should give you a good sense of what a mega menu is if you didn’t already know. Basically the concept is to provide more […]

Patrick fills you in on a few ways you can use a product configurator to improve your customer experience and help close a sale. Video Transcription A product configurator is a great way to show the difference between an engineered custom product and the off the shelf products your business might sell. Your configurator will […]

Today Andy lets you know how you can use the Five-Second test to check the usability of your site. Video Transcription If you are looking to do some simple things for usability testing there’s a really easy way to go out there and get some feedback. We call it the five-second test where basically you […]

When designing for the web or any other graphical piece, there are usually a few mistakes that are commonly made. To help you avoid these costly hiccups we’ve come up with a list of 10 mistakes you should try to avoid when creating your visuals. Make sure to check back next week for our final […]

Today Chad talks about a design trend you may want to consider when designing your site. Video Transcription Thanks to advances in coding and development, as well as the increase in broadband activity across the United States and abroad, you are seeing a lot more larger files being used on websites. What is particularly a […]

Today Andy lets you know what you can do to improve conversion on your forms. Video Transcription So if you are looking to increase conversion on contact forms, which are a key component of any business-to-business site, there are some things you can do. The first one is the easiest. Reduce the number of inputs […]

Today Andy lets you know if you should consider doing a technology tune up for a recently launched website. Video Transcription So does it make sense to do a tech tune up on your new website, say it’s only a year old, maybe less than 3 years old. Should you come in and do a […]

Do you know what Skeuomorphism is? Chad fills you in on this design technique and what you need to expect for the future. Video Transcription Over the past few years you may have noticed a certain type of graphical development where the elements are designed to look just like realistic objects. Say if it’s a […]

On today’s Insivia Insight Patrick talks about how you should write your about page in order to make your users feel comfortable with who your company is. Video Transcription One of the hardest pages to write content for on any website, especially when its your own website, is the about page. What do you say? […]

Today Andy talks about the benefits of including a calculator on your site. Video Transcription Morning, everybody! When you’re thinking about doing content marketing, one piece of great content is a calculator. A calculator is basically a tool that you can put on your website where people can enter figures, choose options and other things […]

With search engine optimization (SEO) continuing to be a large part of online marketing, you need to make sure that you’re making the right adjustments to optimize your site. There are many people who think they are doing everything right, but are actually making fundamental mistakes. Here are 5 Do’s and Don’ts that you need […]

Andy discusses a new trend in web design called Fixed Position Navigation. Video Transcription Fixed position navigation is an interesting little trend that is starting to happen in web design right now. It’s where you create navigation, your links to your main pages, your home, contact and whatever else you might have and you give […]

Should you be creating content or curating it? Andy lets you know which one you should be focusing on. Video Transcription Should you do content curation or content creation? Well the difference is that content creation is when you are creating your own content. You’re writing articles, you’re creating videos, you’re designing infographics, whatever those […]

Andy talks about displaying your employees on your website, and if you choose to, what you need to make sure to do. Video Transcription One question I get a lot is about whether people should show their employees on their website, whether in images or video or whatever it might be. I’m really a fan […]

Transform Skepticism into Success: Why Flaunting Your Client List Might Be Your Smartest Business MoveDare to Display: Why Hiding Your Client List Is Costing You More Than You Think In the cutthroat arena of technology and SaaS websites and driving customers, every player guards their treasure—clients—like dragons over gold. There’s a pervasive myth that to […]

Chad lets you know how you should begin your logo redesign. Video Transcription When redesigning your logo, it always begins with research. See what’s working with your logo, see what your audience enjoys and see what needs to be changed. Come up with a list of traits that really exemplify what your brand and logo […]

Patrick lets you know why a contact form is essential for your website.Video TranscriptionWe always recommend that you consider using a contact form on your site and there’s a couple really good reasons. First, it lets you collect information about your site visitors like their company name, address, phone number, and email. This allows you to […]

Andy lets you know why infographics are a great way to display your content. Video Transcription So using infographics is a great tactic for your website. An infographic is basically taking text, statistics and other information and turning it into a graphical format, something that is an engaging and exciting visual for your users. Infographics […]

Andy gives a few tips for choosing a domain name for your site. Video Transcription When looking at choosing a domain name you really want to do a couple things. You want to first look at what are some main keywords that you can use in the domain. When people are coming to the site […]