If you have a construction or architecture firm, it’s important to showcase your work on your website. It should be easy to use and easy to sort, so prospects can find exactly what they want. Provide testimonial videos, different angles of the work, and quick stats to provide validation.
Leverage the expertise of your team members to build your brand. By writing blogs, posting on social media, and having content on your website that is written by your experts, you will pique people’s interest and bring in new leads.
Visuals showcase everything that you’ve done. This creates great validation for your prospects. Visuals are changing, and drones and 3D tours are becoming the new way to really get people excited about your properties.
Designing a website (or anything, really) is not for the faint of heart. It requires many conscientious, well-thought-out decisions regarding elements that the untrained eye wouldn’t normally pick up on without some guidance. Having an expertly designed website is more than just making it look nice. It’s about functionality and subconscious, subtle cues to push […]
You’ve worked hard over the years making sure your website is well-optimized. You’ve spent countless nights reading up on Google’s latest algorithm updates, wondering how they’re going to affect your website traffic and search rankings. You may have dabbled in some black- or grey-hat techniques in the past, but you’ve since seen the errors of […]
In a previous post, we discussed Why Your Website Is the Center of Your Marketing Strategy, and as such your website should be capturing leads on a steady basis. If it’s not, why? Most likely it’s because you aren’t asking a lead to take an action or you aren’t providing the lead with a compelling […]
In a world of ever-evolving technology and processes, a lot has changed when it comes to SEO. Because of this change, B2B marketers need to reconsider their lead generation strategies. Need more convincing? Check out these statistics Google found on the most recent trends: Almost half (48%) of customers uncover B2B tech brands they haven’t […]
No matter what kind of industry or business you may be in, your website has one goal: To make the customer’s experience seamless so they continue coming back for more. But with today’s growing technology, it’s easy to get caught up in the excitement of it all. It’s tempting to want to add every possible feature, […]
Picture this: You head into a clothing retailer to buy a new shirt. While the store has a bunch of different styles, they only have one color – blue. The retailer has assumed that everyone likes the color blue, so that’s the only option they provide. Since you weren’t exclusively looking for a blue shirt, and […]