There are a lot of different marketing channels you can use for e-marketing depending on your situation and goals. Since it can be difficult to manage all of these channels and you may receive varying amounts of results depending on what mix you use, we have created this handy diagram to try and give you some help.

sem-strategy-matrix2

These tactic choices may change based on your specific business, but provide a nice foundation for how to evaluate what to do and when you should be thinking of it. The best thing you can do is look at your goals and work with a strategic marketing agency to develop a plan with time lines, benchmarks, measurement tools, assignments and everything else needed to implement for success. Having the right strategy and the right marketing mix for specific goals can make a huge difference in leads, sales and return on investment.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


Details + Registration