Explore topics from market research, positioning strategy, long-term planning and developing strategies to scale your SaaS or Tech.
Explore the SaaS Customer Journey from prospect to evangelist and see how to improve topline revenue through acquisition as well as retention; and ultimately evangelism.
A brand is so much more than a logo. It's what makes you unique and how you communicate that to prospects, customers, and employees to inspire them to take action.
In the current marketing landscape, brands have a near limitless number of ways to reach potential customers. Picking the right ones and developing a successful strategy for business growth is incredibly important.
There are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today.
In times like these, your software firm must have an exemplary brand positioning. A SWOT analysis can help you evaluate your brand positioning and look for ways to make it better.
For businesses to fairly compete with their competitors, they need a workable strategy that serves as a guide and roadmap to success.
When you've finally finished development and created a SaaS product you are proud of, the next phase is to release your product to prospective customers.
We'll talk about the best practices to build modern, conversion-focused SaaS & tech websites.
SaaS companies rely on their websites to drive traffic and conversions to scale. A SaaS website that fails to produce results will often mean a SaaS business that does not scale.
For tech companies, there might not be a more important customer-facing marketing asset than a website.
How you can optimize the customer’s journey as they maneuver the “buying funnel” (a.k.a. sales funnel or purchase funnel). Then we’ll outline the conversion tools that work best at each stage.
Your website is often the first impression potential customers will have of your business, so knowing when to update and rebuild it can make a huge impact on customer perception.
MEGA menus! Why are they so mega and why can they help drive mega conversions for your software website?
To acquire new customers, Proptech companies need websites that attract and convert the exact right target audience.
What types of imagery should SaaS companies use to engage and convert visitors.
Drive the right visitors and conversions from awareness to close with smart SaaS & Tech Marketing.
Explore 101 great marketing ideas for software and tech companies, pin them and share them.
Roughly 81 percent of B2B purchase cycles start with an online web search and 57 percent of B2B marketers say Search Engine Optimization (SEO) has the biggest impact on lead generation.
We’ll share what user acquisition cost is and why it matters for your business. We’ll also dig into how to get the return on investment from your marketing that’s right for your business to increase leads and improve your user base.
Education technology or edtech is a massive industry that is rapidly growing. The global edtech market was valued at $89.49 billion in 2020 and is projected to have a compound annual growth rate of 19.9% from 2021 to 2028.
Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability.
For technology and software-as-a-service (SaaS) companies in 2018, digital marketing is one of the key drivers to growth.
You are looking for new ways to scale your user acquisition and already do most of the tried and true methods such as SEO ( Search Optimization ), Advertising, Connection Campaigns, and more.
Regarding your company’s website, one of the most important variables to control for is the user’s experience. It can be argued that the customer experience is the end game, and how they fundamentally evaluate your brand. Whether you sell products or offer services, your customer’s experience is ultimately what they remember, and what they share […]
Conflict. The word has a negative connotation, though totally undeserved. Without conflict we would have no growth orchange in drama, and in turn no cinema, theater, or literature. As much as we claim to hate conflict in the day-to-day grind, and go to great lengths to avoid it, conflictcertainly adds color to our life. Life […]
Innovation and creativity are becoming increasingly valuable as the need for unique solutions to business problems becomes more salient. Cognitive psychologist Scott Barry Kaufman argues that the creative process can be viewed in four stages: 1. Preparation – identify the problem and perform research 2. Incubation – passive, unconscious period where innovation “percolates” 3. Illumination […]
As the world becomes more connected through the Internet, usability and user experience design are becoming increasingly important for conversion optimization.Are you interested in learning more about this topic, or would you like to book a speaker? Contact us today.
Have you ever bookmarked a website page, forgot about it, and then tried to visit it again months later only to find that the link no longer works? It’s likely that you ran into a problem because the owner of the website changed domain names, but failed to use a 301 redirect to make sure […]
There are a lot of things that go into have an accessible, successful website. An SEO Audit will look at the factors that affect how many visitors your site gets, and will help you determine if that number is as high as it should be. What is SEO? SEO, or Search Engine Optimization, is how […]
So you’ve tried every marketing tip in the book, and you still aren’t seeing results. You’ve started a blog, engaged on social media, made videos, and done everything else you’ve been recommended. Despite your extensive efforts, you haven’t seen any increase in your business. So what’s the problem? The problem probably isn’t what you’re doing, […]
An important part of both your search engine optimization (SEO) and visitor satisfaction is optimizing your images. Images that aren’t optimized can affect your site’s load time, as well as your ranking in search engine results. Optimizing for Load Time It’s no secret that a web page with a lot of images, including gifs, often […]
I’m sure you’ve heard the news- content marketing is key. Content marketing is the term for using original content to attract people to visit your website or buy your product. If you want to be heard, you have to say goodbye to traditional advertising and say hello to producing content that will draw people to […]
You’re at a friend’s house and you want to go to a restaurant. You aren’t familiar with the area, so you use the Google app on your phone to search “restaurants nearby.” You see two promising Mexican options and decide to look at the menus, but one of them makes you zoom and pinch the […]