These slides are from our seminar on how to track, measure and analyze return on investment for marketing initiatives.

  • Types of Tracking Tools
  • Why Interpretation =Matters
  • The importance of Testing
  • The Three Levels of Marketing Planning
  • What KPIs to be Tracking

Ensure that your marketing is driving results into your organization.

 



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.