Your Blueprint for a Successful Website Redesign

Think of your business’ website like a house – no matter how good it looks when you move in, eventually it’s going to need some renovations.

Your website is often the first impression potential customers will have of your business, so knowing when to update and rebuild it can make a huge impact on customer perception.

That’s because in today’s digital world, statistics show that 75% of consumers use a website’s aesthetics to judge whether a website or business is credible or not. Moreover, consumers’ first impressions of a website are strictly related to design elements 94% of the time.

Poor website design, experience, or architecture costs businesses in many ways, including poor branding, abandoned purchases, and bad online reviews. On the other hand, websites that are well-designed, customer-centric, and easy to navigate give businesses better brand perception and customer experience.

Most importantly they drive leads and sales.

To compete and win, companies must learn to identify and understand when they need to make changes to their website, which elements contribute towards a successful website rebuild, and how to optimize a redesign for conversion and sales. Yet, this can be difficult if your website was constructed years ago, you lack dedicated web design staff, or aren’t sure what technologies to use in the rebuild.