Social Media Trends for B2B SaaS Brands to gain trust, drive trials & demos and speed up the sales cycle.🕑 Reading Time: 16 Minutes
We built CopyFlow.AI for you to rewrite your website copy for scannability and readability using AI and our trained models.
Churn is a death knell for any business. Make sure you aren’t making any of these common reasons your customers are churning.🕑 Reading Time: 10 Minutes
Mastering the Updated LinkedIn Algorithm: Strategies for B2B Marketers to Amplify Micro Video Content for Professional EngagementIn the dynamic realm of professional networking, LinkedIn stands as a distinct and evolving entity. Once a straightforward digital Rolodex, LinkedIn has transformed into an essential hub for professional content sharing and personal brand building. With nearly a billion […]🕑 Reading Time: 13 Minutes
Fascinating conversations with successful SaaS founders who share their journeys, learnings, and insights.
Top 39 Tools to Grow Your SaaS Company in 2022User acquisition and retention is a complex ecosystem of activities for SaaS companies, but there are plenty of tools to not only ease the process but truly help your business grow. The growth process can be daunting. How do you get your product in front of […]🕑 Reading Time: 24 Minutes
What Does Google’s New ‘Helpful’ Update Mean for Your Website TrafficGoogle wants to reward your SEO… If you put in the work.Google is launching a content update that “aims to better reward content where visitors feel they’ve had a satisfying experience.” Aka content for content’s sake is not going to help you meet your KPIs […]🕑 Reading Time: 0 Minutes
Virtual SaaS Selling: Overcoming The Remote ChallengeIf you’re on the inside of a virtual SaaS sales team, you know all too well how much the new way of working differs from the old. Here’s some real talk about what it takes to succeed in this new virtual SaaS selling environment.Explore the article:Traditional vs. Virtual SellingReasons for […]🕑 Reading Time: 9 Minutes
B2B SaaS Growth Marketing StrategyThe B2B SaaS industry has seen an incredible surge in growth over the past several years, with a yearly average of approximately 30%. This robust growth for SaaS has been backed by the huge rise of the use of technology to address key business objectives. Gartner research published that the revenue of […]🕑 Reading Time: 11 Minutes
10 episodes exploring audience prioritization, market differentiation, positioning, voice and more.
Choosing The Best B2B SaaS Marketing AgencyNot only are B2B SaaS companies unique in the way that they market and sell, but each software company has its own specific needs as well. When choosing an agency to work with, there are a lot of different factors no matter what business you are in, but it […]🕑 Reading Time: 9 Minutes
Avoid these 10 SEO mistakes when you’re working on your SEO campaign to make sure your efforts pay off.🕑 Reading Time: 8 Minutes
We're talking all about how to increase website results through conversion tactics.
The SaaS Sales FunnelWe’re breaking down how to build a funnel for maximum growth.Every step in the funnel is a chance to win or lose customers.So, let’s explore the SaaS Customer Journey from prospect to evangelist and see how to improve top-line revenue through acquisition as well as retention; and ultimately evangelism. TABLE OF CONTENTSOverviewPT.1 Focus […]🕑 Reading Time: 9 Minutes
We've taken two decades of our innovative, exercise-driven methodology and built a powerful platform integrated with AI for crafting, collaborating on and sharing your growth strategy.
Explore topics from market research, positioning strategy, long-term planning and developing strategies to scale your SaaS or Tech.
Explore the SaaS Customer Journey from prospect to evangelist and see how to improve topline revenue through acquisition as well as retention; and ultimately evangelism.
A brand is so much more than a logo. It's what makes you unique and how you communicate that to prospects, customers, and employees to inspire them to take action.
In the current marketing landscape, brands have a near limitless number of ways to reach potential customers. Picking the right ones and developing a successful strategy for business growth is incredibly important.
There are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today.
In times like these, your software firm must have an exemplary brand positioning. A SWOT analysis can help you evaluate your brand positioning and look for ways to make it better.
For businesses to fairly compete with their competitors, they need a workable strategy that serves as a guide and roadmap to success.
When you've finally finished development and created a SaaS product you are proud of, the next phase is to release your product to prospective customers.
We'll talk about the best practices to build modern, conversion-focused SaaS & tech websites.
SaaS companies rely on their websites to drive traffic and conversions to scale. A SaaS website that fails to produce results will often mean a SaaS business that does not scale.
For tech companies, there might not be a more important customer-facing marketing asset than a website.
How you can optimize the customer’s journey as they maneuver the “buying funnel” (a.k.a. sales funnel or purchase funnel). Then we’ll outline the conversion tools that work best at each stage.
Your website is often the first impression potential customers will have of your business, so knowing when to update and rebuild it can make a huge impact on customer perception.
MEGA menus! Why are they so mega and why can they help drive mega conversions for your software website?
To acquire new customers, Proptech companies need websites that attract and convert the exact right target audience.
What types of imagery should SaaS companies use to engage and convert visitors.
Drive the right visitors and conversions from awareness to close with smart SaaS & Tech Marketing.
Explore 101 great marketing ideas for software and tech companies, pin them and share them.
Roughly 81 percent of B2B purchase cycles start with an online web search and 57 percent of B2B marketers say Search Engine Optimization (SEO) has the biggest impact on lead generation.
We’ll share what user acquisition cost is and why it matters for your business. We’ll also dig into how to get the return on investment from your marketing that’s right for your business to increase leads and improve your user base.
Education technology or edtech is a massive industry that is rapidly growing. The global edtech market was valued at $89.49 billion in 2020 and is projected to have a compound annual growth rate of 19.9% from 2021 to 2028.
Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability.
For technology and software-as-a-service (SaaS) companies in 2023, digital marketing is one of the key drivers to growth.
You are looking for new ways to scale your user acquisition and already do most of the tried and true methods such as SEO ( Search Optimization ), Advertising, Connection Campaigns, and more.