SaaS & Tech Growth Strategy

Explore topics from market research, positioning strategy, long-term planning and developing strategies to scale your SaaS or Tech.

SaaS Sales Funnel

SaaS Sales Funnel

Explore the SaaS Customer Journey from prospect to evangelist and see how to improve topline revenue through acquisition as well as retention; and ultimately evangelism.

SaaS Sales Funnel

A Framework for Creating A Smart Brand Strategy

A brand is so much more than a logo. It's what makes you unique and how you communicate that to prospects, customers, and employees to inspire them to take action.

7 Key SaaS Growth Strategies

In the current marketing landscape, brands have a near limitless number of ways to reach potential customers. Picking the right ones and developing a successful strategy for business growth is incredibly important.

How To Assess Your Brand, Website, Marketing & Competitors

There are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today.

Evaluating Your Software Brand Positioning Through SWOT Analysis

In times like these, your software firm must have an exemplary brand positioning. A SWOT analysis can help you evaluate your brand positioning and look for ways to make it better.

Go To Market Strategies for Tech Consulting Services

For businesses to fairly compete with their competitors, they need a workable strategy that serves as a guide and roadmap to success.

Plan A Successful B2B SaaS Product Launch

When you've finally finished development and created a SaaS product you are proud of, the next phase is to release your product to prospective customers.

SaaS & Tech Web Design

We'll talk about the best practices to build modern, conversion-focused SaaS & tech websites.

Top 10 b2B SaaS Website Examples

Top 10 B2B SaaS Website Examples

SaaS companies rely on their websites to drive traffic and conversions to scale. A SaaS website that fails to produce results will often mean a SaaS business that does not scale.

8 Website Design Tips & Tricks for Technology Companies

8 Website Design Tips & Tricks for Technology Companies

For tech companies, there might not be a more important customer-facing marketing asset than a website.

Best Conversion Tools for SaaS Websites

How you can optimize the customer’s journey as they maneuver the “buying funnel” (a.k.a. sales funnel or purchase funnel). Then we’ll outline the conversion tools that work best at each stage.

Your Blueprint for a Successful Website Redesign

Your website is often the first impression potential customers will have of your business, so knowing when to update and rebuild it can make a huge impact on customer perception.

Using Mega Menu Navigation on Your SaaS Website

MEGA menus! Why are they so mega and why can they help drive mega conversions for your software website?

Great Examples of Proptech SaaS Websites That Drive Conversions

To acquire new customers, Proptech companies need websites that attract and convert the exact right target audience.

Why Your SaaS Brand Needs Authentic Imagery

What types of imagery should SaaS companies use to engage and convert visitors.

SaaS & Tech Marketing

Drive the right visitors and conversions from awareness to close with smart SaaS & Tech Marketing. 

101 Marketing Ideas for Technology & Software Companies

101 Marketing Ideas for Technology & Software Companies

Explore 101 great marketing ideas for software and tech companies, pin them and share them.

9 Search Optimization ( SEO ) Tips for Software & SAAS Companies

9 Search Optimization ( SEO ) Tips for Software & SAAS Companies

Roughly 81 percent of B2B purchase cycles start with an online web search and 57 percent of B2B marketers say Search Engine Optimization (SEO) has the biggest impact on lead generation.

The Truth About SaaS User Acquisition Cost: What is it and Why Does it Matter?

We’ll share what user acquisition cost is and why it matters for your business. We’ll also dig into how to get the return on investment from your marketing that’s right for your business to increase leads and improve your user base.

Marketing Strategy Tips for EdTech Companies

Education technology or edtech is a massive industry that is rapidly growing. The global edtech market was valued at $89.49 billion in 2020 and is projected to have a compound annual growth rate of 19.9% from 2021 to 2028.

How to crush your SaaS lead generation strategy.

Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability.

2018 - 2019 Report: Marketing in the SaaS Industry

For technology and software-as-a-service (SaaS) companies in 2018, digital marketing is one of the key drivers to growth.

Creating Microsites for Software Company Marketing

You are looking for new ways to scale your user acquisition and already do most of the tried and true methods such as SEO ( Search Optimization ), Advertising, Connection Campaigns, and more.

Explore Our Most Recent Articles

7 Key Marketing Strategies for Technology Companies

Discover 7 key marketing strategies for tech & SaaS companies to generate leads, book demos, and close sales. Our expert guide shows how to develop agile, effective tactics for software and SaaS businesses. Maximize ROI and stay ahead of the competition.

SaaS Statistics Infographic 2021

If you are a SaaS company, explore statistics to help you understand the trends in spend by small, medium & enterprise businesses.

What Is MRR

The simple answer is that MRR is your Monthly Recurring Revenue and one of the key metrics that SaaS companies use to evaluate success.

Who’s in Charge of Retention?

Retention plays an important role in the success of any company. It’s key to assign the responsibility to someone.

User Retention: Don’t Wait Until They’re Gone

Churn is a silent killer of the modern-day SaaS business. So, to avoid the loss of customers, we’ve come up with a useful list of customer retention strategies to consider.

Customer Feedback: Why You Need It

Customer feedback is a powerful guide that provides you with critical insights, and acting on it will take your business to a whole new level. Read all about the ins and outs of this valuable tool.

The Ultimate Guide to Dashboards

Every organization can benefit from installing dashboards that align with its goals. Dashboards provide your organization with an insight into the software that you use. This tool simplifies data and evokes action.

Customer Communication for SaaS Retention

Customer communication for SaaS retention is the key to building lasting relationships and combating churn. Everything starts by choosing the right method of communication.

SaaS Experience Journey Mapping

Examine experience journey mapping from for SaaS companies. We’ll discuss the definition, importance, and possible examples of the subject matter.

How Gamification Increases SaaS Retention

Gamification is an innovative key to engagement that will help you retain more customers. Any SaaS organization that wants to succeed should consider gamification and integrate it into any customer engagement strategy.