B2B SaaS Articles & Insights

If you are a SaaS company, explore statistics to help you understand the trends in spend by small, medium & enterprise businesses.

The simple answer is that MRR is your Monthly Recurring Revenue and one of the key metrics that SaaS companies use to evaluate success.

Examine experience journey mapping from for SaaS companies. We’ll discuss the definition, importance, and possible examples of the subject matter.

A microsite is a narrow focused way to attract and convert leads for SaaS companies.You are looking for new ways to scale your user acquisition and already do most of the tried and true methods such as SEO ( Search Optimization ), Advertising, Connection Campaigns, and more.But, your in need of expanding your SaaS Marketing […]

Ok, so let’s first define different types of graphics and images so we are all on the same page. I know, this may seem like a no brainer, but for software companies there are a number of different options.Software ScreenshotsThese are the hardcore real photos of your product interfaces. They are important for software buyers […]

Great Examples of Proptech SaaS Websites That Drive ConversionsProptech is revolutionizing the real estate world and providing technology to power residential and commercial based companies. To acquire new customers, Proptech companies need websites that attract and convert the exact right target audience. We know that a B2B SaaS Website is the hub of marketing and […]

7 Ways to Use Digital Sales Rooms for Killer ClosingA digital sales room is sales enablement platform that collects and provides information, tools, and resources to help salespeople close more deals. Digital sales rooms provide a centralized platform for sales teams to access the resources they need to do their jobs efficiently. These rooms can […]

How B2B SaaS Companies can use LinkedIn for Lead GenerationLinkedIn is a powerful marketing channel for B2B and software companies have an opportunity to acquire leads, demos and trials through the world’s most popular business platform. B2B SaaS companies uniquely sell across every size company and all departments – software is now a universal tool […]

7 SaaS Social Media Marketing Strategies To WinIf you are selling B2B SaaS, I have no doubt there has been discussion of the value inside your organization – well, let’s look at some gang buster ways to use Social Media to grow SaaS MRR. We aren’t going to start this article with some big explanation […]

Understand your sales process to help build a better funnel, and guide leads through it.

The Scannability Factor: Crafting Rapid-Read Content for B2B SuccessWelcome to the high-speed information highway of B2B marketing, where the currency is content and attention spans are the stocks—volatile, unpredictable, and oh-so-precious. If your content were a novel, it might never leave the shelf, because in the breakneck world of business, who has the time for […]

MEGA menus!  Why are they so mega and why can they help drive mega conversions for your software website?Let’s look at a few SaaS & Tech Mega Menus FirstThese two videos should give you a good sense of what a mega menu is if you didn’t already know. Basically the concept is to provide more […]

How Can Design & Technology Help Sales People Close Deals?With the increased use of technology and design in marketing, many sales reps are turning to these resources as a way to increase efficiency and close deals faster.Incorporating quality design and effective technologies into a sales strategy is one of the best closing techniques you use […]

Accelerating Your B2B Sales Growth with Free PromotionWhile every business is different, they all have the same goal: to get sales. The best businesses don’t stop there, though. They are interested in drastically increasing sales so that they can scale their business. And if you want your company to still be around in 10-20 years, […]

The Human Element in Tech Brand Imagery: How Real People Drive ConversionsIn an age where technology pervades every aspect of our lives, the digital interface of a tech company’s website often serves as the initial, and sometimes sole, point of contact with its clientele. Yet, amid the sleek user interfaces, sophisticated software offerings, and the […]