B2B SaaS companies uniquely sell across every size company and all departments - software is now a universal tool for every industry and role.
As with most software marketing, we divide enterprise software that tends to have higher prices points and longer sales cycles from turn-key SaaS that typically leverage PQLs ( Product Qualified Leads ) that go through a demo and into an upgrade purchase process.
For the longer sales-cycle enterprise software companies, LinkedIn can serve as an Account-Based marketing tool to specifically identify companies or individuals for marketing sequences and campaigns.
For shorter sales-cycle SaaS, LinkedIn represents a social platform for brand awareness, word-of-mouth and targeted user advertising.
SaaS companies tend to have creative marketing as they often build brands that are a little more edgy than many mainstream companies. This is a huge advantage when it comes to LinkedIn posts and content for their sites as they can have fun or push the bounds a bit.
Let's look at some SaaS companies that have leveraged LinkedIn marketing in unique ways.
"Product Experience Insights that show how users behave and what they feel strongly about, so you can deliver real value."
A clickable list of 7 of the first acronyms in an article they have on their site. It is very graphical, simple to read and highly targeted at their audience.
"Design anything. Publish anywhere."
The image title is catchy, and concise. It compels social media marketers, freelancers, and newbies that want to venture a graphic design career to register on their upcoming webinar.
"Online visibility management SaaS platform that has been used by over 10,000,000 marketers worldwide 🔥"
Use of a Meme with a popular star to describe a scenario that their target customer would face.
"We empower the restaurant community to delight guests, do what they love, and thrive."
A simple, but play on their brand name that encourages engagement with their followers.
"We support independent businesses in every way possible; helping them start, sell, market & manage."
For SaaS companies that are focused on hiring in a tight market, the use of LinkedIn as a candidate marketing tool is smart.
Datadog provides cloud-scale monitoring and security for metrics, traces and logs in one unified platform.
Datadog shares SaaS user stories in a very authentic and personal way. Subtitles allow LinkedIn users to not have to turn on their sound to get value from the testimonial.
1. Identify and connect with potential referral sources. Those within your niche can be a great resource to find new business. For example, if you sell a real estate software connect with realtors who could potentially refer you new business.
2. Build relationships with your potential clients. Become a resource for your network by commenting and responding to posts. Educate your network so they will want to come to you with their problems.
3. Create a community of like-minded professionals. LinkedIn groups can be a part of the lead generation funnel. A airline SaaS can share information with a group of airport operations people who may refer business when their clients need advice. Within this group, you can start conversations and link potential clients, referral sources and other media back to your website where they can get even more information.
4. Spread your content and prove you're a thought leader. Placing your content and expertise in front of the right people you could potentially work with can be the best way to attract new clients and referral sources. That's why you need to join the groups your prospects are going to for information. Those are the places you can provide information and engage in conversations.
5. Build on existing client relationships. You may want to consider creating a LinkedIn group specifically to provide exclusive content and information just for clients. Your marketing efforts should not stop once someone becomes a client. Make sure you're building on those relationships to better your chances of client retention.
6. Stay in touch with what's happening in your specialty. Joining groups that your peers, colleagues, and competitors belong to can help you stay current with trends in your target industries. You will be able to see what others are talking about and what they have to share.
7. Showcase your SaaS team. Bring your team to the front of your marketing on LinkedIn to make it as much about the people as the product. Additionally you get to leverage all of your employees networks for exposure.
As of late 2021, the platform could claim to reach more than 65 million business decision makers, according to their own official statistics.
The platform allows you to reach and engage your prospects at the right time and in the right context. You can easily find customers through searching by either their name, position, or company. LinkedIn also suggests other potential customers that you can target.
Do you remember the old computer game SkiFree? The concept was to ski down a hill while avoiding rocks, tree stumps, and trees. Inevitably, you would end up being caught by a terrifying yeti.I remember spending a lot of hours trying to outrun the ravenous beast only to fail every time. But every time I […]
It’s only logical that your software company launches a mobile-friendly version of their website as research shows the majority of the traffic comes from mobile versions of a website. While creating a mobile SaaS website, use these top ten strategies, and you’re good to go.“Mobile is becoming not only the new digital hub, but also […]
The Software as a Service (SaaS) industry is reliant on businesses being able to sell customers something that isn’t tangible. Whether for B2B or B2C companies, the challenge in the SaaS industry is finding a way to convince prospective customers to purchase something that they can’t hold in their hand or experience for themselves.SaaS sales […]
Explore our entire show on SaaS Retention.Most startups tend to focus most of their energy on acquiring new users for their product or service. During this phase, you tend to hear terms like growth velocity, viral marketing, and growth hacking in most meetings as their major objectives.And although these teams are doing nothing wrong planning […]
See our full SaaS Retention Video Series.Learning something new from scratch isn’t always easy.It can often be demotivating if you struggle to quickly get up to speed and get value from a new software solution.The key to success for a SaaS company is retaining users to get the most value out of acquisition costs and […]
Watch all episodes of our SaaS Retention Show.The rate at which customers cancel their subscriptions to service is SaaS churn. Every subscription company refers to churn as their enemy. It is the probability of which customers withdraw their recurring subscriptions with your SaaS company. We regard SaaS churn as a key metric through which companies […]
The B2B SaaS industry has experienced significant growth in recent years, averaging approximately 30% per year. This robust growth has been backed by the huge rise of the use of technology in proffering solutions to major business problems. Gartner research published that the revenue of the SaaS industry should hit $143.7 billion USD by the […]
Great Examples of Proptech SaaS Websites That Drive ConversionsProptech is revolutionizing the real estate world and providing technology to power residential and commercial based companies. To acquire new customers, Proptech companies need websites that attract and convert the exact right target audience. We know that a B2B SaaS Website is the hub of marketing and […]
See our full series on SaaS Retention.Creating great software is no easy task. It takes a lot of time, effort, and funds to develop effective software, something that most companies can’t afford. Therefore, MVPs have become so popular among software development companies, as these versions can bring in the initial funds needed to continue the […]