As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn

Statistic Info

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn. Companies with shorter contracts (under 2 years) saw increased dollar churn compared to last year; contracts 2 years or longer were relatively consistent with prior survey results.

More Growth Strategy Stats

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

At Facebook, 15 percent of tech roles are staffed by women

It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR

Is your SaaS business viable?

Increases in revenue growth rates drive twice as much market-capitalisation gain as margin improvements for companies with less than $4 billion in revenues

At a 35% CAGR, it takes 10 years for a SaaS company to grow from $5M to $100M in ARR

A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

SaaS, and other recurring revenue businesses are different because the revenue for the service comes over an extended period of time (the customer lifetime)

Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales