As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn

Statistic Info

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn. Companies with shorter contracts (under 2 years) saw increased dollar churn compared to last year; contracts 2 years or longer were relatively consistent with prior survey results.

More SaaS + Software Stats

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses

SaaS companies in the $7.5MM-$15MM range are among the fastest growers

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; which may have a dramatically negative effect on your company’s growth. Source: Mckinsey

SAAS companies with >$250K median ACV book nearly 25% of their contracts at 3 years or longer

Negative Churn and Expansion Revenue

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

When venture capitalists participate in seed rounds, the average round size is 3x larger

More Growth Strategy Stats

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution

A 1% increase in pricing strategy yields an average 11% increase in profit

Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

For SaaS companies valued at over $1billion, the median amount of financing raised is $206million

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR

56% treat “Existing Customer Renewals” as high priority

Women in western countries use the internet 17 percent more than their male counterparts