Today Matt explains what you can do to make your site’s copy scannable for the user.

Video Transcription

Hey everybody we’re talking about usability and today I want to explain why it’s important for your website to be scannable. Users can get really frustrated if they can’t look through a website for a few seconds and find what they’re looking for. It is said that users will give the website about five seconds until they move onto the next site. You could do a lot of things to make your website scannable and the first one being make your headlines very descriptive and bold. That way when a user is scrolling through your website they can pick out those headings and find what they’re looking for. The next one, you could incorporate a list into your copy. It’s a great way to break up large blocks of copy and also very easy for a user to scan through and find what they’re looking for. Another thing you can do to your site to make it scannable is to make sure that all links on your site are again bold, that way they stand out for the user and the user knows exactly where they need to go to find the information they’re looking for. We’re going to be talking a lot about usability this month and I hope you register for our seminar that we’re going to be hosting on July 30th and I hope to see you there.

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Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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