B2B SaaS

How to Get More SaaS Leads

How to crush your SaaS lead generation strategy.Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability.Mastering the art of increasing your sales leads can be a huge catalyst for growth.So, let’s dive deep into lead generation strategies so you can become an expert in…

SaaS Marketing

2018 - 2019 Report: Marketing in the SaaS Industry

For technology and software-as-a-service (SaaS) companies in 2018, digital marketing is one of the key drivers to growth.

SaaS Marketing

5 Ways SaaS Companies use HubSpot for Better Marketing

Any company in the Software-as-a-Service (SaaS) industry knows that how you approach lead generation, marketing, and sales management will determine a large part of the company’s long-term success.

SaaS Retention

Who's in Charge of Retention?

Retention plays an important role in the success of any company. It’s key to assign the responsibility to someone.

SaaS Retention

User Retention: Don't Wait Until They're Gone

Churn is a silent killer of the modern-day SaaS business. So, to avoid the loss of customers, we’ve come up with a useful list of customer retention strategies to consider.

SaaS Retention

Customer Feedback: Why You Need It

Customer feedback is a powerful guide that provides you with critical insights, and acting on it will take your business to a whole new level. Read all about the ins and outs of this valuable tool.

Articles

How to Design a Great Knowledge Center for a Software Company Website

Knowledge centers aren’t new to the world of tech. Software companies use knowledge centers to streamline their customer services by providing valuable access to their resources. By the end of this article, you’ll be a pro in designing a great knowledge center for your software company website.Knowledge centers help customers find timely and ready-made solutions…

Articles

Top 10 Strategies for a SaaS Mobile Website

It’s only logical that your software company launches a mobile-friendly version of their website as research shows the majority of the traffic comes from mobile versions of a website. While creating a mobile SaaS website, use these top ten strategies, and you’re good to go.“Mobile is becoming not only the new digital hub, but also…

SaaS Websites

SaaS Website Design Consistency for Conversion

Our goal is to increase conversions into demos, trials, and purchases as well as downloads, webinars, and follows.Often a huge design mistake is not developing a consistent and predicatble experience that makes it significantly easier for visitors to traverse a site and know when to take actions.To get started, watch episode #8 of our SaaS…

We really know software, technology & devices.

Software

Technology

Devices

Consulting

Web & Interactive

Marketing

Loyalty & Retention

Since 2002, we've worked with hundreds of organizations in over 20 states and 6 countries.

Explore our library of shows, articles, how-tos and more.

Shows

Topics

Popular Resources

Schedule more demos and sign up more B2B SaaS customers with smart positioning and marketing.

You've got a powerful software solution for business. We help drive visibility, convert signups, upsell on trials, and reduce churn.

"Insivia came in, listened well, guided our conversations, and produced a clear strategy that will help us move forward as a company."

"We only recently launched, but we've seen a 3% increase in weekly traffic to the website, an 81% increase in MQL-to-SQL conversion rates, and a 50% increase in qualified demo requests.

NICOLE TENNYSON, QLESS

"Our churn has moved from 15% down to 10%, which is the lowest it has ever been. For us, that’s a savings of about $35,000 per month. Definitely work with Insivia ... because when we’ve made changes based on their recommendations, it has paid off."

Your SaaS deserves an agency who knows what you need to win.

Since 2002, we've been helping SaaS companies acquire and retain users.

We've helped new and established SaaS platforms create unique positioning to drive greater demand and conversion.

We've helped B2B SaaS companies improve customer loyalty and reduce churn rates by 5% to 50%.

SaaS companies face common challenges that require proven solutions.

We've worked with start-ups and scale-ups just like you.

Our SaaS has a narrow target audience that requires effective conversion.

Our market is competitive with direct competitors and alternatives.

We get a lot of trial or freemium signups but have low paid conversion.

We easily get distracted by new market opportunities instead of staying focused.

We aren't getting any word-of-mouth from existing happy users.

We acheived traffic, but are not getting trials, demos or sign-ups.

My expertise is software, not marketing and sales... we need Insivia.

The only traffic we get is from our own network.

Is your SaaS ready to bring in the big guns to scale faster?

Foundational strategy to ongoing marketing and sales execution to target specific buyers, entice & convince them, and then drive them from lead to deal.

7 Key Marketing Strategies for Software & Technology Companies

Check out our article on marketing for technology companies that explores how to scale your SaaS or Software company with marketing.

We really know software, technology & devices.

Software

Technology

Devices

Consulting

Web & Interactive

Marketing

Loyalty & Retention

Since 2002, we've worked with hundreds of organizations in over 20 states and 6 countries.

Explore our library of shows, articles, how-tos and more.

Shows

Topics

Popular Resources

Schedule more demos and sign up more B2B SaaS customers with smart positioning and marketing.

You've got a powerful software solution for business. We help drive visibility, convert signups, upsell on trials, and reduce churn.

"Insivia came in, listened well, guided our conversations, and produced a clear strategy that will help us move forward as a company."

"We only recently launched, but we've seen a 3% increase in weekly traffic to the website, an 81% increase in MQL-to-SQL conversion rates, and a 50% increase in qualified demo requests.

NICOLE TENNYSON, QLESS

"Our churn has moved from 15% down to 10%, which is the lowest it has ever been. For us, that’s a savings of about $35,000 per month. Definitely work with Insivia ... because when we’ve made changes based on their recommendations, it has paid off."

Your SaaS deserves an agency who knows what you need to win.

Since 2002, we've been helping SaaS companies acquire and retain users.

We've helped new and established SaaS platforms create unique positioning to drive greater demand and conversion.

<img class="aligncenter size-full wp-image-31225" src="../../wp-content/uploads/2020/09/market-research.png" alt="" width="50" height="47">

<img class="aligncenter size-full wp-image-31235" src="../../wp-content/uploads/2020/09/interactive.png" alt="" width="53" height="42">

<img class="aligncenter size-full wp-image-31333" src="../../wp-content/uploads/2020/10/chart.png" alt="" width="45" height="40">

<img class="aligncenter size-full wp-image-31251" src="https://www.insivia.com/wp-content/uploads/2020/09/ui-ux.png" alt="" width="43" height="42">

We've helped B2B SaaS companies improve customer loyalty and reduce churn rates by 5% to 50%.

SaaS companies face common challenges that require proven solutions.

We've worked with start-ups and scale-ups just like you.

Our SaaS has a narrow target audience that requires effective conversion.

Our market is competitive with direct competitors and alternatives.

We get a lot of trial or freemium signups but have low paid conversion.

We easily get distracted by new market opportunities instead of staying focused.

We aren't getting any word-of-mouth from existing happy users.

We acheived traffic, but are not getting trials, demos or sign-ups.

My expertise is software, not marketing and sales... we need Insivia.

The only traffic we get is from our own network.

Is your SaaS ready to bring in the big guns to scale faster?

Foundational strategy to ongoing marketing and sales execution to target specific buyers, entice & convince them, and then drive them from lead to deal.

7 Key Marketing Strategies for Software & Technology Companies

Check out our article on marketing for technology companies that explores how to scale your SaaS or Software company with marketing.

How to Get More SaaS Leads

2018 - 2019 Report: Marketing in the SaaS Industry

5 Ways SaaS Companies use HubSpot for Better Marketing

Who's in Charge of Retention?

User Retention: Don't Wait Until They're Gone

Customer Feedback: Why You Need It

How to Design a Great Knowledge Center for a Software Company Website

Top 10 Strategies for a SaaS Mobile Website

SaaS Website Design Consistency for Conversion