Capabilities
- - - Consultancy Meets Agency
      The intelligence of a consultancy combined with the creativity of an agency to deliver massive growth for software and technology companies.
Clients
- - - SaaS & Tech Exclusive
      We are 100%, absolutely focused on SaaS & Tech. Founded in 2002, we've worked with hundreds of companies driving marketing, sales & retention for scalable growth.
Work
- - - Big results for SaaS & Tech Companies
      
      We've created amazing and powerful strategies, websites, videos, marketing programs and more for fast growing companies.
  - - New name, brand, website, PR & marketing for this fast growing enterprise SaaS.
      See Case Study
Company
- - - A Results-Obsessed, Global Agency
      • Founded 2002.
      
      • Clients in 25 US states & 8 countries.
      
      • 100% focused on SaaS & tech companies.
      
      • A super passionate, in-house team of experts.
      
      • A track record of results & industry leading work.
Products
- - - Powerful products & tools.
      
      We've developed a wide range solutions to help you drive customer aquisition and user retention.
  - - SaleslionYour Digital Sales Room.
    - Sales.TipsA community for sales teams.
  - - ActSmart AuditsEvaluate to improve.
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SaaS Retention Insights & Tips

Explore our articles, tools, show and podcast on reducing SaaS Churn Rates.

SHOW

SaaS Retention: Strategies To Reduce Churn

Tony & Andy talk about tactics and strategies to reduce churn rates.

FEATURE ARTICLE

13 Strategies to Boost SaaS User Retention and Renewals

Churn rate should be a key metric for any company and in particular, SaaS companies. In this article we explore some of the top tactics to improve user retention.

Our Retention & Churn Consulting Services

Our team consults, coaches, and improves experiences to constantly decrease churn and systematically increase growth.

User Retention Services

Also explore our Data & Analytics solutions.

Explore Retention Insights

Who’s in Charge of Retention?

Retention is key to scaling a SaaS business, but who's job is it to own?

User Retention: Don’t Wait Until They’re Gone

New SaaS companies can be hyper focused on user acquisition, but that means nothing if customers just walk out the back door.

Customer Feedback: Why You Need It

You can't reduce churn without feedback, but not all feedback is created equal.

The Ultimate Guide to Dashboards

A dashboard in a software platform is key to engaging users and quickly getting them to important info.

Customer Communication for SaaS Retention

Engaging with your users both through automatic messages and sequences is key to reducing churn.

SaaS Experience Journey Mapping

Journey maps are a standard user experience tool. Journey maps come in different shapes, sizes, and formats

SaaS Retention Podcast

Our popular live show focused on reducing churn and retaining customers is available as a podcast so you can access it on the go.

SaaS user retention is the dirty little secret that they don't tell you about and every SaaS & software company fights the good fight.

Your retention numbers will quickly become some of your most important metrics, since your business is like a hot air balloon and you're never gonna soar if there's an invisible leak in the balloon.

Explore More Articles on User Retention

How Gamification Increases SaaS Retention

Gamifying anything is a psychological way to create engagement and need. Use gamification to reduce churn rates.

10 Reasons Your Customers Are Churning

Customers are the lifeblood of your company. Without them, you would not be able to survive. That's why it is so important to keep retention high and churn low.

Marketing to the Right Customers Reduces Churn

The reality is that products who acquire the wrong customers in the first place will see massive churn.

Customer Loyalty Tactics for Software and SaaS Companies

It takes about 11 months on average for a SaaS company to make back the cost of customer acquisition and retention.

8 Software Churn Prevention Tips

Customer acquisition is expensive. Some companies spend anywhere between 5-25 times more to acquire customers than to maintain the existing ones. Reducing churn should be a top priority for any SaaS manager.

How Support Teams Can Reduce SaaS Churn Rates

A user support team needs to understand churn and be driving towards retention as a critical metric.

The median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts.

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; which may have a dramatically negative effect on your company’s growth.

Mckinsey

The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month

Tomasz Tonguz

As SaaS companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth

InsightSquared

Consultancy Meets Agency

SaaS & Tech Exclusive

Big results for SaaS & Tech Companies

A Results-Obsessed, Global Agency

Powerful products & tools.