To study churn, we need to look at a particular group of customers that signed up in a particular time period. We refer to these groups as cohorts. So you might have a Jan 2014 cohort which is comprised of all the customers that signed up in Jan 2014. We will then want to track how many customers we retain, and how the revenue for each cohort evolves over time. Here is a graph that shows what happens to the number of customers in a particular cohort over several years with three different monthly Customer Churn Rates.
For Entrepreneurs.comSaaS organizations are now operating in over 100 countries
The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.
SaaS IPOs have more than doubled over the last 12 years
80% of venture capital investments take place in the enterprise
47% of millennials want to work at diverse companies, according to a recent study.
The fastest growing SaaS companies raise an average of $9.5M in Series A funding
For SaaS companies valued at over $1billion, the median amount of financing raised is $206million
How To Make Pricing A Constant Process In Your Organization
Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013