As a SaaS Website Design Agency for over 20 years, we have produced hundreds of amazing sites that produce real results.
Socialive is an enterprise B2B video platform that we created a stunning new site for as they scaled. Their primary goal was improved search optimization and SQLs for enterprise sales.
SAMANTHA MCCLINTOCK, ROUNDTABLE
The two primary goals are driving PQLS ( Product Qualified Leads ) and SQLs ( Sales Qualified Leads ). These goals are derived from a number of factors including search ranking, great story-telling, validation, user experience, convincing content and so much more.
For Qless, A B2B SaaS that provides enterprise queue management solutions, we built a modern site with unique conversions for their Sales-Led software funnel.
PQLs are typically free trials and freemium sign-ups for a software. It is then a mix of user experience, value creation, and sales teams that drive those PQLs into subscriptions.
Product-led growth has become increasingly popular for B2B SaaS companies of all sizes. Especially as users within organizations gain more capability to try and buy software at the individual level.
Even for companies that are buying department or organization wide solutions, there are growing scenarios where they want to be able to explore the software themselves before interacting with sales. We often call this hybrid PQL-SQL selling.
Our Edtech client Edthena sells to K-12 districts and has an SQL driven SaaS website. Whether you are selling to businesses or educational institutions, much of these tactics remain important.
These types of SaaS products require a Sales-led growth approach where a sales person walks the prospect through the variations and details to close the deal.
Often these sales processes will engage multiple personas and roles as well as require quoting to complete the acquisition.
For Snapsheet Claims, we built a modern and powerful SaaS Website that tells their story in a bold way.
On top of their expertise and stellar skillsets, they were genuinely invested in the success of the project and our company."
We've been around for over 20 years and built hundreds of websites. The variety of skills that go into executing a top producing website need to be orchestrated together to deliver.
Starting with strategy, a SaaS website has to bridge brand and story-telling with user experience and best practices. Design and content must work in harmony and incorporate media and assets to both validate and convert.
In addition, technology prowess for creating a scalable platform that integrates with a number of other systems is central to success.
Finally the marketing know-how for search, social and usage for campaigns must be considered early to build it right.
We're marketers too and our team incorporates search optimization, landing pages, content marketing, social media and more into every site.
Conversion of trials & freemium user registrations.
When it comes to SaaS companies, conversion into free trials and freemium accounts is a key step in the journey to convert into paid customers. We've developed simple best practices to streamline signups for software companies.
Tech validation without too much jargon.
For technology consultants and service companies, a key component is to build confidence of technological prowess without turning away visitors with confusing jargon.
Leverage visuals.
Software companies are just like any other product where the audience wants to feel what they are buying before doing so. The screenshots and software visuals are imperative to build confidence and interest before a new user converts.
Best Practices for Legal Tech Web DesignWebsite design has changed dramatically in the last few years. Driven by changes in user expectations and desires, having a good website means more than just a pretty landing page. Well-designed websites can help give your company more visibility, generate leads, boost conversions, and ultimately increase revenue. And especially in […]
Health Tech Web Design Best PracticesWeb design has come a long way in recent years. This has resulted in the need for better and more user-friendly web designs, especially in the health tech software industry. Web design for health tech software is essential because it can help improve user experience, enhance website performance, and boost […]
Increase conversions into demos, trials, and purchases as well as downloads. A consistent, predictable experience drives results.
Extraordinary, unique website design is a critical piece of any successful SaaS company’s online presence. Check Out these 15 sites.
Good planning leads to better outcomes. Before beginning your SaaS web development project, create a smart strategy.
We’re exploring 5 key SaaS Website Design Tips to help software-as-a-service companies improve traffic and conversion.
The importance of creating personalized experiences through your website to drive conversions and how to do it.
You’ve launched a powerful new site focused on conversion and now you want to get everything you can from it.
Explore our picks for the Best B2B SaaS & software website designs on the web.
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