Search engines are a part of everyday life, and optimizing your site is important to its overall success. Google alone accounts for more than 1 billion searches being conducted per day with consumers searching for goods and services. This is why a huge amount of the traffic to your site is from search engines. Unfortunately there are also thousands of results that pop up when they enter those keywords. A poorly optimized site might end up on the 6th, 13th or even 50th page of results and might never be found. Nine in every ten users will find what they are looking for in the top 10 results and won’t even go to page 2.

In order to successfully optimize the content on your webpage, you need to start with good, valuable content. Good content is the key to getting your audience interested in what you offer. The next step is to select keywords and place them strategically within the text so that it comes across naturally. The only thing you have to worry about is that you are optimizing and not flooding. There comes a point that you try to squeeze so many keywords into the text that it’s both highly optimized and also impossible to read. Flooding is never a good thing and can ultimately ruin your SEO efforts, so make sure you don’t overdo it – we recommend that about 5% to 15% of your text is keywords.

Here is an example of a well-optimized sentence using specific keywords.

Keywords- Cleveland, Affordable Hotel

Ex) The Villa Inn is an affordable luxury hotel located right in the heart of downtown Cleveland.

It is important to note that keywords do not have to be used together. As long as they are in the text the search engine will recognize them.

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About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.