That's why our agency focuses on SaaS SEO.
We specifically work with enterprise software and B2B SaaS companies.
The mission of their algorithm is really to figure out how to keep getting people to come back to search again.
The result has to both answer their question and provide a good experience.
If it doesn't provide a good experience or answer the searchers need, then Google has failed.
The result must be relevant to your intent.
If you search a term and get the wrong context - Moby bring Moby Dick instead of the singer, then Google has failed.
Domain Age
Keyword in Domain
Domain Registration Length
Keyword in Subdomain
Domain History
Penalized WhoIs Owner
Keyword In Title
Position In Title
Keyword in H1 Tag
Key Phrase Density
Content Length
Table of Contents
Semantic Indexing
Supplementary / Interactive Content
HTML Validation
Site Architecture
Site Uptime
Server Location
SSL Certificate
Excessive 301s
Semantic Keywords In Title
Topic Coverage Depth
Page Speed
Mobile Optimization
Duplicate Content
Image Optimization
Alt Tags
Content Recency
Content Freshness
Content Updates
Content Originality
Spelling & Grammar
Reading Level
H2 - H6 Placement
Multimedia Use
Bullet & Numbered Lists
User Reviews
Bounce Rate
Click-Through Rate
Repeat Traffic
Domain Authority
Keyword Prominence
Outbound Link Quality
Outbound Link Relevancy
Number of Outbound Links
Number of Cross Links
Quality of Cross Links
Broken Links
URL Length
Keyword in URL
Number of Backlinks
Backlink Quality
Backlink Relevance
Backlink Text
Backlinks from Edu or Gov
Toxic Backlinks
Backlink Placement
Contact Info Matches
Black-Hat Tactics
Spamming Techniques
Comments
On Site Reviews
Google & Other Reviews
Search Intention
Dwell / Pageview Time
Geotargeting
User Search History
Sitemaps
Subject Matter
Social Media Indicators
Known Authorship
Brand Mentions
Privacy Policy Page
Pop-Ups or Interruptions
Ads & Affiliate Linking
Hacking History
Number of 404s
Redirect Loops
File Optimization
HTML to Text Ratio
Depth.
Media.
Outbound Links.
Bounce Rate.
Speed.
Social signals.
Inbound Links.
Key Phrase Focus.
Key Phrase Hierarchy.
Outbound Link Topic.
Site Focus.
URL Structure.
Title & Meta Data.
Inbound Link Topic.
7 Key Marketing Strategies for Technology Companies
6770 Words
12 incoming Cross Links
19 Outgoing Cross Links
28 Outbound Links
122 Back Links
Table of Contents
5 Videos
10 Quotes
4 Charts
1 Infographic
Now produces 400 - 500 Visits Per Day, 80 Conversions, and Hundreds of Newsletter Subscribers.
If I reference other sites that have high quality and relevancy to my topic, this must be a signal of the quality of my own content.
Site is slow. Visitor clicks back instantly. Google knows.
Popup city. Visitor clicks back. Google knows.
Bad design. Visitor clicks back. Google knows.
If there are 100 people in a room, you ask for "New York Plumber" and 75 people point at one person and 15 at another, who is likely more quality and relevant.
Highly competitive.
Tons of micro topics.
Lack of focus.
Low competition = super high rank.
One focused topic with depth.
Solves a specific pain.
Look at volume and competition, but always think about audience and intent first.
Audience and intent first.
A search for "low-code" is someone looking to learn.
A search for "low-code platform comparison" is someone looking to buy.
Seriously, you don't always have to be creating new content.
Phrases with good intent and relevancy.
Currently 5 - 20 in rank.
Decent search volume.
To achieve higher rank, you have to have the knowledge.
Connect to your analytics to get even more value.
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