Sales Strategy

Define a brilliant, winning sales strategy to drive opportunities into concrete revenue.

Develop your structure, process, and approach to engage and close prospects.

WHAT IS A SALES STRATEGY?

Every step of the sales process should be optimized to drive results.

A great sales strategy will incorporate audience insight with sales team guidance.

Prospect Motivations & Drivers

Understand how your prospects make decisions and build a framework for solving their pains.

Offerings Architecture & Messaging

Present your solutions and pricing logically with enticing nuanced messaging to convince.

Sales Process & Responsibilties

Determine activities and actions that drive action; then optimize each step to ensure results.

Goals & KPIs

Sales is about consistent activity that produces outcomes. Create a plan that motivates action.

Asset Planning

Ensure your team has the tools and resources to get the most out of every step in the sales process.

Software & Intergations

Technology leads to greater success and management. Leverage the right assets for your organization and process.

What is our revenue generation process?

A sales strategy is part of a growth plan to drive targeted leads, close deals and retain customers.

Over 19 years, we’ve developed a process and methodology that clearly defines objectives, outlines the tactical strategy, executes precisely, measures, and continually optimizes for ROI.

Positioning & Brand Strategy

Who you target, how you position your business, and how to convince prospects is the foundation for success.

Marketing Strategy

A detailed plan is needed to ensure tactics drive to objectives and everyone is on the same page.

Sales Strategy

Build your funnels to convince and convert the highest percentage of interactions to ensure ROI.

Optimize & Adapt

The most important aspect of modern marketing is adjusting activities to what is working.

Measure, Analyze & Strategize

Utilization of dashboards and KPI analysis that tie goals to tactics to make better decisions.

Marketing Execution

Precise and powerful execution of design, content, technology, search, advertising, sales, and more.

WHY SALES STRATEGY MATTERS?

If you’re talking too much or working too hard…

you’re probably doing something wrong.

We focus on developing frictionless sales processes that get the right people in the funnel and drive them through the sales cycle. Each step of the process, all messaging, every supporting material, and what you measure should be smart and efficient.

WHY HAVE INSIVIA DEVELOP YOUR SALES STRATEGY?

Driving leads is just the first step and ultimately ROI is only realized when opportunities reach the finish line.

Our approach is collaborative, yet structured and candid to provide you the tools to close sales. Our experience and unique methodologies make our team a powerful strategic partner.

Conversion Optimization

Increasing Software Sales Using Trials

In this video, Andy Halko, CEO of Insivia, talks a little about how using trials near the end of your sales funnel can increase the sales of your software product. Properly using trials is a vital part of the decision process for potential clients to purchase your software. Make sure you are using the right

Interactive & Media

Using Digital Tools to Expedite the Sales Process

If there is one process that is worth the effort of refining it would be the sales process. Many of our clients don’t have cut-and-dry pricing models and have developed processes for providing quotes to their customers. Even for us, creating turnkey pricing for many of our products or services is an enormous challenge that

Sales Enablement

Increase Sales with Engaging Video

Videos are a great way to engage customers with your products and brand. They are a great way to discuss features, and the best way to truly showcase benefits. Keep in mind that a consumer isn’t buying a new Radio Flyer wagon with soft grip tires (feature), they are buying the smile on their little boy or

Articles

Build A Sales Portals for Killer Closing

Sales portals can significantly help improve the sales process and give you extremely valuable insight during a sales process. Sales portals can be as simple as a password protected page with key links that allows you to track people who login. It could be an online proposal that gives you the ability to embed galleries,

Articles

Improve Your Business Presentations with Prezi

Why you should think outside of the PowerPoint box.

Sales Enablement

Creating a Great Sales Presentation

Today, Rick and Andy sit down together and have a conversation about what makes a good sales presentation and the right and wrong ways to use them to close sales. Video Transcription: Andy: I want to talk about creating a great sales presentation. A situation I always see is the “death by presentation” situation, and

Download our Brand Strategy Guidebook

A detailed, awesome step-by-step guide to positioning and brand strategy.

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Samantha McClintock, Director of Marketing

“The entire Insivia team was wonderful to work with on our brand and marketing strategy.

We needed a critical eye and outside opinion to help us navigate a rebrand and other internal changes.

They came in, listened well, guided our conversations, and produced a clear strategy that will help us move forward as a company.

We’re confident that our new brand and marketing strategy will help us generate new business and better service for our current clients.”