SaaS Marketing Manager

"Insivia came in, listened well, guided our conversations, and produced a clear strategy that will help us move forward as a company."



Positioning strategy, naming, identity, website, product ux/ui, and launch marketing.

Bedrock ( formally XPro ) selected Insivia to help them redevelop their entire brand and marketing to support a new stage in their growth trajectory.

previously was

Our Approach

Experienced, unbiased brand positioning consultants focused on SaaS & tech.

The right balance of consultancy and agency to provide impactful intelligent growth.

Our structured, yet collaborative methodology ensures we achieve big, game-changing outcomes.

A systematic, yet flexible program where tailored exercises are selected to uncover insights and create solutions.

Our process removes bias by utilizing model-based exercises, logic and radical candor.

We leverage outside research, internal expertise and our own industry knowledge to instruct and guide.

Engagements are lead by executive-level team members who have worked with hundreds of other companies just like you.

VP of Merchant Marketing at Gojek

"For months my team and I have struggled to find just the right solution for our perpetually complex branding problem.  Insivia then came in and helped us to bring structure that is flexible enough to play around with, yet is solid enough to become a foundation for our group of brands."

Diera Hartono  |  VP of Merchant Marketing  |  GoJek

Methodologies & Exercises

Positioning & strategy must be build upon a logical, unbiased foundation.

We've developed a systematic, yet flexible program where tailored exercises are selected to uncover insights and create solutions.

Based on upfront analysis, we develop an organized and connected path to produce a smart, strategic outcome.


Dig deep and remove bias to determine where you stand.

Start, Stop, Continue

Gather team insight into what the organization should start doing, stop doing, and continue doing.

ICP Prioritization

Examine your ideal customer profile through opportunity, demand, specialization, and competition.

Persona Detailing

Explore the most important factors of your target audience and organize them to define truly impactful insights.

Buying Factor Mapping

Understand what buyers use to make a decision and explore them in comparison to competitors.

Offering / Feature Matrix

Explore and detail what you offer to create organized and structured presentation of what you provide.

Red Teaming

Analyze your company from a competitors perspective with nothing held back.

Problem-Fix-Outcome Definition

Brainstorm around formulaic and PFO positioning structures for messaging.

Brand Voice Exploration

Select and analyze words that define your persona, tone, language and purpose.

Need-Feel-Want Ladder

Break audience goals down to understand what is a need versus want and the emotions driving buyers.

MVP Dissection

Understand what makes an MVP for your organization to be highly successful to outline key organizational messages.

Celebration Breakdown

Determine a future outcome and breakdown the path to accomplishment to uncover actionable insights.

SaaS Founder Show

Not only have we worked with a lot of SaaS companies, but we've even interviewed over 100 SaaS founders about their growth journey on our live show.

Positioning & Brand Challenges

A weak brand position and messaging system are an unstable foundation upon which to achieve successful marketing and sales.

You've created a great SaaS product, validated in the marketplace and may have even acquired customers, but scalable growth won't happen if you can't articulate that to the market.

If your SaaS Brand Strategy is not effective, you face many of these common problems:


We get traffic to our site, but have an extremely low conversion rate.


We get prospects into demos or sales calls, but often those conversations lead to nothing.


Our competitors look and sound more sophisticated than us.


Every person on our team has a different description of who we are and why people should buy.


Prospects that sign-up or register for a demo don't sound excited or have a sense of urgency to buy.


We're not scaling as fast as we want.

What is a Brand Strategy and why is it important for SaaS and technology companies?

As a software company, you must articulate in words and visuals why people should buy from you. That requires a smart brand strategy and market position.

Why Insivia

Your SaaS deserves an agency who knows how to create a brand strategy to win.

Since our founding in 2002, we've been helping SaaS companies acquire and retain users. With a team of really talented, smart and driven folks around the US and world, we achieved some amazing results.

One of our core principles is to be "Results-Obsessed" to truly understand our clients desired outcomes and focus our efforts to achieve them with tangible metrics.

We've helped new and established SaaS platforms create unique positioning to drive greater demand and conversion.

Determine your best and most priority audiences as well as persona information that will actually impact marketing and sales.

Leverage buying factor comparison models to outline specific points that clearly articulate differentiation.

Build a messaging architecture that helps your marketing and sales teams deliver consistent and strategy-relevant information.

Create a Brand Voice that creates a sophisticated and consistent look, feel and sound for your brand.

We'll help you establish a brand position and strategy that will significantly impact both top line revenue and bottom line profit.

SaaS Brand & Positioning Insights

Explore some of our articles and thoughts on strategy, brand and positioning.

Positioning, Targeting & Segmentation Are The Greatest Path To Growth For SaaS & Tech

If your SaaS product tries to target everyone you end up not reaching anyone. Let's talk about market positioning.


How to Build a B2B SaaS Brand

B2B SaaS companies must find a unique market position and product-market fit to then evangelize and defend that unique position.


A Framework for Creating A Smart Brand Strategy

A brand is so much more than a logo.  It's what makes you unique and how you communicate that to prospects, customers, and employees to inspire them to take action.


How To Assess Your Brand, Website, Marketing & Competitors

If we want our teams to reach a goal, but they don’t know where they are then it is difficult for them to create tactics and plans to reach the destination.


Meet with our brand strategy team about scaling your SaaS or Tech.

One quick call and we'll share our approach - no pressure.

Talk with us