A systematic, yet flexible program where tailored exercises are selected to uncover insights and create solutions.
Our process removes bias by utilizing model-based exercises, logic and radical candor.
We leverage outside research, internal expertise and our own industry knowledge to instruct and guide.
Engagements are lead by executive-level team members who have worked with hundreds of other companies just like you.
"For months my team and I have struggled to find just the right solution for our perpetually complex branding problem. Insivia then came in and helped us to bring structure that is flexible enough to play around with, yet is solid enough to become a foundation for our group of brands."
Diera Hartono | VP of Merchant Marketing | GoJek
Methodologies & Exercises
Positioning & strategy must be build upon a logical, unbiased foundation.
We've developed a systematic, yet flexible program where tailored exercises are selected to uncover insights and create solutions.
Based on upfront analysis, we develop an organized and connected path to produce a smart, strategic outcome.
Dig deep and remove bias to determine where you stand.
Start, Stop, Continue
Gather team insight into what the organization should start doing, stop doing, and continue doing.
Examine your ideal customer profile through opportunity, demand, specialization, and competition.
Explore the most important factors of your target audience and organize them to define truly impactful insights.
Buying Factor Mapping
Understand what buyers use to make a decision and explore them in comparison to competitors.
Offering / Feature Matrix
Explore and detail what you offer to create organized and structured presentation of what you provide.
Analyze your company from a competitors perspective with nothing held back.
Brainstorm around formulaic and PFO positioning structures for messaging.
Brand Voice Exploration
Select and analyze words that define your persona, tone, language and purpose.
Break audience goals down to understand what is a need versus want and the emotions driving buyers.
Understand what makes an MVP for your organization to be highly successful to outline key organizational messages.
Determine a future outcome and breakdown the path to accomplishment to uncover actionable insights.
SaaS Founder Show
Not only have we worked with a lot of SaaS companies, but we've even interviewed over 100 SaaS founders about their growth journey on our live show.