The right positioning and messaging reduces competition by clearly articulating why people should buy from you.
Marketing and sales are all about building confidence to drive action at each step in the funnel.
Positioning & messaging significantly increase outcomes.
A team aligned around a powerful strategic vision and clear value propositions can build and speak to customers to evolve them into raving fans.
Diera Hartono | VP of Merchant Marketing | GoJek
BEDROCK CASE STUDY
Bedrock ( formally XPro ) selected Insivia to help them redevelop their entire brand and marketing to support a new stage in their growth trajectory.
Methodologies & Exercises
Dig deep and remove bias to determine where you stand.
Start, Stop, Continue
Gather team insight into what the organization should start doing, stop doing, and continue doing.
Examine your ideal customer profile through opportunity, demand, specialization, and competition.
Explore the most important factors of your target audience and organize them to define truly impactful insights.
Buying Factor Mapping
Understand what buyers use to make a decision and explore them in comparison to competitors.
Offering / Feature Matrix
Explore and detail what you offer to create organized and structured presentation of what you provide.
Analyze your company from a competitors perspective with nothing held back.
Brainstorm around formulaic and PFO positioning structures for messaging.
Brand Voice Exploration
Select and analyze words that define your persona, tone, language and purpose.
Break audience goals down to understand what is a need versus want and the emotions driving buyers.
Understand what makes an MVP for your organization to be highly successful to outline key organizational messages.
Determine a future outcome and breakdown the path to accomplishment to uncover actionable insights.
One of our core principles is to be "Results-Obsessed" to truly understand our clients desired outcomes and focus our efforts to achieve them with tangible metrics.
Determine your best and most priority audiences as well as persona information that will actually impact marketing and sales.
Leverage buying factor comparison models to outline specific points that clearly articulate differentiation.
Build a messaging architecture that helps your marketing and sales teams deliver consistent and strategy-relevant information.
Create a Brand Voice that creates a sophisticated and consistent look, feel and sound for your brand.
Positioning & Brand Challenges
If your SaaS Brand Strategy is not effective, you face many of these common problems:
Brand Strategy Show
As a software company, you must articulate in words and visuals why people should buy from you. That requires a smart brand strategy and market position.
SaaS Brand & Positioning Insights
If your SaaS product tries to target everyone you end up not reaching anyone. Let's talk about market positioning.
B2B SaaS companies must find a unique market position and product-market fit to then evangelize and defend that unique position.
A brand is so much more than a logo. It's what makes you unique and how you communicate that to prospects, customers, and employees to inspire them to take action.
If we want our teams to reach a goal, but they don’t know where they are then it is difficult for them to create tactics and plans to reach the destination.