Best Practices for Legal Tech Web Design

Website design has changed dramatically in the last few years. Driven by changes in user expectations and desires, having a good website means more than just a pretty landing page.

Well-designed websites can help give your company more visibility, generate leads, boost conversions, and ultimately increase revenue. And especially in the evolving legal tech industry where accuracy and efficiency are desired, great websites can also indicate credibility and professionalism.

In this article, we will discuss the top web design best practices that you should implement when designing your website for your legal tech or SaaS product.

Explore the article:

Simplicity and the Importance of UI/UX
The Value of Clear and Concise Messaging
Mobile Responsiveness and Optimization
The Role of Content Creation
The Role of SEO
The Importance of Consistency
Why You Need to Provide Personalization
Including Strong Call-to-Actions (CTAs)

TL;DR

Don't have time to read the full article? No worries, this short video discusses the best practices for designing a successful legal tech website.

By following these guidelines, legal tech companies can create websites that effectively engage users, convey their value proposition, and drive conversions

Simplicity and the Importance of UI/UX

A study by Stanford University revealed that 75% of users make judgments about a company's credibility based on the website's design.

The visual and interactive elements of UI/UX play a significant role in shaping users' perceptions of a brand's professionalism, trustworthiness, and legitimacy. A well-crafted UI/UX design can instill confidence in potential leads, encouraging them to provide their information and engage further with the company.

Especially since many legal terms can be complex and hard to understand, simplicity is vitally important to ensure that your legal tech web design is easy to navigate by visitors.

The Value of Clear and Concise Messaging

Similarly to the previous practice of keeping your website simple, it is also important to keep the messaging on your website clear and concise.

Thomas Jefferson famously quoted that “The most valuable of all talents is that of never using two words when only one will do.”

In other words, don’t ramble on your website. Keep the copy short and sweet so that visitors know exactly who you are, what you are offering, and what they will get in return. Having a crowded, over-worded legal tech web design will not only make it hard for individuals to remain engaged, but it will also make your company seem less credible as well.

For example, take a look at the two landing pages below. While they both convey the same message, the one on the right is far less engaging than the one on the left.

With this though comes the need to understand your audience. If your audience is the general public, keeping the website simple and concise may mean removing any overwhelming or technical language. However, if you audience is predominantly legal professionals, then including technical terms is a great way to connect with that target audience and ensure that your website messaging caters to them.

Here are a few technical terms that legal tech companies may use:

Machine Learning (ML)

A subset of AI that focuses on algorithms and models that enable software systems to learn from and make predictions or decisions based on data without being explicitly programmed.

E-Discovery

The electronic discovery process in legal cases, which involves identifying, collecting, reviewing, and producing electronic data as evidence.

Document Management System (DMS)

Software that enables the storage, organization, retrieval, and management of legal documents and files in a digital format.

Contract Lifecycle Management (CLM)

Software that facilitates the creation, negotiation, execution, and management of contracts throughout their lifecycle, including features like automated contract drafting, version control, and contract analytics.

Legal Research Platform

Software or online platforms that provide access to legal databases, case law, statutes, regulations, and other legal resources for conducting legal research efficiently.

Legal Document Automation

Tools and software that streamline the process of creating, generating, and customizing legal documents by automating repetitive tasks and utilizing templates or pre-defined clauses.

Blockchain

A distributed and decentralized ledger technology that offers secure and tamper-resistant storage of data. In the legal tech context, blockchain can be used for tasks like smart contracts, secure recordkeeping, and verifying the authenticity of legal documents.

Mobile Responsiveness and Optimization

The next practice is simply ensuring that your website is ready for both mobile and desktop.

Many companies focus their efforts on creating a beautiful and well-designed website for desktop visitors without taking into account how that website will look on mobile devices.

But with the increasing use of mobile devices, it is crucial for your legal tech web design to be mobile-responsive and optimized. Keeping simple designs that are adaptable and responsive to different screen sizes, ensures a seamless and user-friendly experience for visitors accessing the website on smartphones or tablets.

The Role of Content Creation

Content creation is also a crucial part of designing a great legal tech web design. While websites are often places where individuals can learn more about your company and the work that it does, they can also be a great platform to showcase your thought leadership.

Blogs and Articles

Having blogs and articles on your website can be extremely beneficial for two key reasons. Firstly, they can give you credibility and secondly, they can help increase your visibility.

If a visitor comes to your website interested in purchasing your product and they see a wide list of resources about legal tech and related topics, they will trust that you not only know what you are talking about but are an expert in the field.

However, if they come to your website and no resources are available, they will likely think that your company is inexperienced and low quality.

Also, blogs and articles can help boost your company's visibility by driving traffic from Google search results back to your website. For example, if someone searches for something related to legal tech and one of your articles comes up as a result, that visitor now has exposure to your company as well.

Videos

Similarly to blogs and articles, videos can help give your website credibility and can serve as resources for visitors to learn more about legal tech and your company in particular.

Videos can additionally make your legal tech web design much more engaging to prospects by simplifying your complex solution into manageable and comprehensible ideas.

Check out this article for more information on why videos and other forms of visual content can be so effective during marketing and sales processes.

Case Studies

Finally, you can talk about how awesome you are all you want but if you can’t show it as well, very few people will be convinced to buy your product.

This is where case studies come in.

By sharing success stories and demonstrating tangible results, legal tech companies can inspire confidence in potential clients. Case studies highlight the practical applications of their products or services, providing concrete evidence of their effectiveness.

Use cases, customer stories, and case studies are powerful tools to showcase how your legal tech solutions have positively impacted real-world scenarios.

The Role of SEO

Along with content creation in general, having an SEO-optimized website is essential to boosting visibility and generating more leads.

Along with an increase in visibility, SEO also allows SaaS websites to attract targeted traffic from users who are specifically interested in the software or services they offer. This will help streamline your efforts and optimize your results.

And finally, prioritizing SEO is an important practice for your legal tech website as it can help you outrank your competitors in search results and acquire customers who might have otherwise chosen a competitor’s solution.

The Importance of Consistency

Consistency on the website is vital to its effectiveness in generating leads and boosting brand awareness.

Consistency in design, messaging, website layout, and overall brand identity helps establish a strong and recognizable brand presence.

A consistent legal tech web design with cohesive elements, such as color schemes, typography, imagery, and even tone helps create a professional and trustworthy impression.

But consistency is not just important on your website. It is also essential for every piece of content that is associated with your company so that your brand can be unified and easily identified by your audience.

For example, this legal tech company, Clio, keeps consistent colors for their brand and their website is clean and very easy to navigate:

Why You Need to Provide Personalization

People like to feel special.

We like to feel special on our birthdays and during celebrations.

And we like to feel special when we are making a purchase.

Because of this, personalization is a must-have in your legal tech web design.

Emerging Trends

Keeping up with emerging trends around personalization is important to stay ahead of the competition in the legal tech market.

One of the first emerging trends is that customers are expecting more personalization nowadays than they have in recent years. Because of this, it is vitally important to include a personalization feature in your website in order to continue serving your customers effectively.

Additional trends include the use of chatbots, video content (as mentioned before), and interactive features to enhance the user experience and drive conversions.

One great example of a SaaS company that included personalization in its website is QLess. On QLess’s homepage, they include a section that allows users to customize how QLess’s solution might work for their specific needs.

Including Strong Call-to-Actions (CTAs)

The final practice that you need to consider for your legal tech website design is the inclusion of strong CTAs.

CTAs are extremely important on any website, social post, video, or blog as they help continue to pull visitors, leads, and prospects further into the sales funnel until they have converted into a paying customer.

Below is a list of light, medium, and strong CTAs that you should consider incorporating into your website in order to drive traffic and conversions.

Light CTA

“Learn More”
“Get Started”
“Explore Our Solutions”

Medium CTA

“Subscribe to Our Newsletter”
“Download Our Research”

Strong CTA

“Get a Quote”
“Schedule a Demo”
“Sign-Up for a Free Trial”

Before you continue reading...

You can also explore our Brand Positioning Audit Guide.

There are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today. It’s true, if we asked Google maps to direct us to Pittsburgh, but it had no idea where we were then it could not show us the path we need to take.

Check out the guide

Key Takeaways

In summary, there are a lot of components to executing a quality legal tech web design strategy for your SaaS product.

But with the tactics above and the checklist below, you too can achieve a killer website that engages visitors, drives traffic, generates leads, and boost conversions.

Reach out to us today to learn more about how we can help you create a great website for your legal technology needs!