TLDR: At the end of the day, you should always be "redesigning" your website through an agile and iterative process. Every month, a key page or section should be analyzed and completely broken down to achieve more.
I'm looking to redesign my SaaS website, I want to see your work.
For SaaS companies, driving visitors into PQLs and SQLs is central to their marketing funnel. Whether you are executing ad campaigns, saas seo, affiliate programs or any other awareness tactics they are directed to your site.
For B2B SaaS companies look to drive trials and freemium accounts as their central conversion, it is important to streamline and shorten the validation stage.
As a lower barrier entry point, you should be able to convert a higher percentage of visitors into your product.
When your software product requires more customization, personalization or has a more complex purchase process, you are typically driving to convert demos or other consultative conversions.
Often Sales-led products take longer to drive conversions and need to develop alternative strategies to nurture MQLs into SQLs.
Let's talk about SaaS Website Redesign & Agile Web Development
Basically a redesign is starting from scratch to redo all aspects or most aspects of a website.
Agile web is typically and approach that is a monthly engagement or process that identifies specific sections or pages of a site to be redesigned.
In today's world, an agile web process is ideal so that you can iteratively improve the conversions and results of the site. This process can be highly strategic and very targeted.
It's pretty simple, a redesign is often considered when the foundation of the website is not at the level it needs to be.
Here are some reasons to look at a total redesign:
In general a redesign is starting from a black slate to re-evaluate the strategy, design, content, technology and everything from the ground up.
This is a bigger and more complex project, but may be required if the foundation you want to build upon is broken.
If you have a strong foundation where you core brand is up-to-date on your site and the content management system is well built, agile web is a smart and strategic solution for improved outcomes.
In most cases, even once you build a new website or redesign a website, you should be then beginning an agile website redesign process.
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