Andy lets you know what your business should be thinking about most when looking at marketing solutions.
When you’re looking at marketing solutions there’s a lot to look at, but one of the most important pieces is return on investment (ROI), and looking at that through agility and optimization. What you want to do is to make sure you’re agile in your marketing so you can make quick changes to ensure that you’re getting the best result needed, and then optimization paired in with that, so you’re looking at these solutions that you’re doing on a regular basis and seeing how you can improve them each month to get better results.
The other aspect of marketing solutions that you really want to look at is your audience, because they’re the most important thing. You need to understand where they’re at so you can focus on the right channels. You need to understand what they’re looking for, what their paying points are, how they want to buy, and all these different factors. If you understand your audience really well, you can really create great marketing solutions that are going to get results for you.