Create a tactical marketing plan to reach, engage, convince, and convert the right target audiences.
A smart marketing strategy leverages proven methodologies to win new customers by achieving awareness and enticing action through precise, integrated tactics.
A strategy should provide a clear, streamlined path from your audiences to your goals.
A plan has to be S.M.A.R.T. - specific, measurable, achievable, relevant, and time-bound.
Analytics & Historical Analysis
Tactical Plan & Calendar
Responsibilities & Budgeting
KPIs & Goals
Software & Intergations
Every client is unique, but our approach is proven to deliver results.
Over 19 years, we've developed a process and methodology that clearly defines objectives, outlines the tactical strategy, executes precisely, measures, and continually optimizes for ROI.
Who you target, how you position your business, and how to convince prospects is the foundation for success.
A detailed plan is needed to ensure tactics drive to objectives and everyone is on the same page.
Optimize & Adapt
The most important aspect of modern marketing is adjusting activities to what is working.
Measure, Analyze & Strategize
Utilization of dashboards and KPI analysis that tie goals to tactics to make better decisions.
Precise and powerful execution of design, content, technology, search, advertising, sales, and more.
No amount of precision without accuracy will achieve results.
Guided by strategy for accuracy, the precise execution of tactics delivers on objectives.
Precision is true to itself.
Accuracy is true to intentions.
Accuracy & precision deliver results.
We deeply analyze audiences and leverage proven methodologies for marketing success.
Our approach is collaborative, yet structured and candid to provide you the tools to drive leads and sales. The combination of our 19 years experience and unique methodologies make our team a powerful strategic partner.
Our process leverages workshops to gather and integrate insights and ideas.
We've developed structured exercises to bring logic to strategic planning.
A key factor in success is that we provide experienced, unfiltered insight throughout.
Digital Strategy Guide
Receive deliverables in a password-protected digital and interactive portal.
To maximize their investment in marketing initiatives, organizations should look for strategies and tools that have the most potential to engage decision makers by proving that they understand what challenges their target industry faces, that they're a thought leader and have a unique solution that can provide substantial ROI.
Strategic marketing is ensuring that every one of your marketing efforts ( e.g., e-newsletters, advertising in magazines, website, direct mailers and so on ) aligns with your overall plan to connect the information you have with the audience that needs to hear it.
The Ultimate Guide to Creating Great Value Propositions for Market Differentiation
Value propositions and market differentiation stand at the core of your competitive advantage. Your value proposition defines the reasons why people want to buy from your company.
9 Search Optimization Tips for Software Companies
The truth is that a great deal of a software company’s success will be determined by one simple factor: Can people find you online?
28 Video Stats for 2018
Check out these statistics for 2018 and you will see why video is a must.
Ensuring ROI in Marketing
Slides from our seminar on how to track, measure and analyze return on investment for your marketing initiatives.
Driving Targeted Website Traffic to Generate Leads
Slides from our two-hour workshop that went in depth on how to build an effective brand message and drive traffic to your site.
Leveraging Content Marketing & Expertise for CRE + A/E/C Firms
Leverage the expertise of your team members to build your brand. By writing blogs, posting on social media, and having content on your website that is written by your experts, you will pique people’s interest and bring in new leads.