Marketing Strategy

Create a tactical marketing plan to reach, engage, convince, and convert the right target audiences.

A smart marketing strategy leverages proven methodologies to win new customers by achieving awareness and enticing action through precise, integrated tactics.

WHAT IS A MARKETING STRATEGY?

A strategy should provide a clear, streamlined path from your audiences to your goals.

A plan has to be S.M.A.R.T. - specific, measurable, achievable, relevant, and time-bound.

Analytics & Historical Analysis

Competitor Insights

Tactical Plan & Calendar

Responsibilities & Budgeting

KPIs & Goals

Software & Intergations
What is our marketing process?

Every client is unique, but our approach is proven to deliver results.

Over 19 years, we've developed a process and methodology that clearly defines objectives, outlines the tactical strategy, executes precisely, measures, and continually optimizes for ROI.

Growth Strategy

Who you target, how you position your business, and how to convince prospects is the foundation for success.

Marketing Strategy

A detailed plan is needed to ensure tactics drive to objectives and everyone is on the same page.

Validation & Conversion

Build your funnels to convince and convert the highest percentage of interactions to ensure ROI.

Optimize & Adapt

The most important aspect of modern marketing is adjusting activities to what is working.

Measure, Analyze & Strategize

Utilization of dashboards and KPI analysis that tie goals to tactics to make better decisions.

Marketing Execution

Precise and powerful execution of design, content, technology, search, advertising, sales, and more.

WHY STRATEGY MATTERS?

No amount of precision without accuracy will achieve results.

Guided by strategy for accuracy, the precise execution of tactics delivers on objectives.

Precision is true to itself.

Accuracy is true to intentions.

Accuracy & precision deliver results.

WHY HAVE INSIVIA DEVELOP YOUR MARKETING STRATEGY?

We deeply analyze audiences and leverage proven methodologies for marketing success.

Our approach is collaborative, yet structured and candid to provide you the tools to drive leads and sales. The combination of our 19 years experience and unique methodologies make our team a powerful strategic partner.

Collaborative Workshops

Our process leverages workshops to gather and integrate insights and ideas.

Progressive Exercises

We've developed structured exercises to bring logic to strategic planning.

Candid Insight

A key factor in success is that we provide experienced, unfiltered insight throughout. 

Digital Strategy Guide

Receive deliverables in a password-protected digital and interactive portal.

7 Key Marketing Strategies for Technology Companies

To maximize their investment in marketing initiatives, organizations should look for strategies and tools that have the most potential to engage decision makers by proving that they understand what challenges their target industry faces, that they're a thought leader and have a unique solution that can provide substantial ROI.

The difference between marketing and strategic marketing.

Strategic marketing is ensuring that every one of your marketing efforts ( e.g., e-newsletters, advertising in magazines, website, direct mailers and so on ) aligns with your overall plan to connect the information you have with the audience that needs to hear it.

Agile Marketing

The Importance of Optimizing Your Software Company Content for SEO

Nowadays, it’s all about who makes it to the top of Google search results. Whoever makes it to the top wins the game. What if we told you – Your software company’s content can make it to the top as well? You can easily do so using search engine optimization (SEO) techniques!According to BrightEdge, 68%

Agile Marketing

Creating A Strategic Marketing Approach for Software & Technology Companies

The most successful marketing campaigns are executed with a clear vision and goal.

Agile Marketing

Determining Key Performance Indicators for Software & SaaS Marketing

When you’re creating your marketing plan for next year, you’ll want to make sure you include a plan for measuring your success.

Agile Marketing

How Technology Companies Can Leverage Industry Specific Landing Pages

Did you know that your technology company can use its landing page to win customers? You read that right. You can use your IT firm’s landing page to do the marketing for you if they are industry-specific and optimized to the core.To do your marketing the right way, you can always use the help of

Agile Marketing

5 Best Channels to Market Your Device Company

With the world of technology snowballing, it’s no wonder that new competitors emerge for your business every day. The world of devices has a boatload of competitors; therefore, acquiring your desired share in the market is now a more challenging task than ever. However, it doesn’t have to be. Use these five best channels to

Agile Marketing

How to Build Customer Relationships With Marketing for Software Companies

As seen at Digital Summit Atlanta

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Samantha McClintock, Director of Marketing

"The entire Insivia team was wonderful to work with on our brand and marketing strategy.

We needed a critical eye and outside opinion to help us navigate a rebrand and other internal changes.

They came in, listened well, guided our conversations, and produced a clear strategy that will help us move forward as a company.

We're confident that our new brand and marketing strategy will help us generate new business and better service for our current clients."