Marketing Strategy

Create a tactical marketing plan to reach, engage, convince, and convert the right target audiences.

A smart marketing strategy leverages proven methodologies to win new customers by achieving awareness and enticing action through precise, integrated tactics.

WHAT IS A MARKETING STRATEGY?

A strategy should provide a clear, streamlined path from your audiences to your goals.

A plan has to be S.M.A.R.T. - specific, measurable, achievable, relevant, and time-bound.

Analytics & Historical Analysis

Competitor Insights

Tactical Plan & Calendar

Responsibilities & Budgeting

KPIs & Goals

Software & Intergations
What is our marketing process?

Every client is unique, but our approach is proven to deliver results.

Over 19 years, we've developed a process and methodology that clearly defines objectives, outlines the tactical strategy, executes precisely, measures, and continually optimizes for ROI.

Growth Strategy

Who you target, how you position your business, and how to convince prospects is the foundation for success.

Marketing Strategy

A detailed plan is needed to ensure tactics drive to objectives and everyone is on the same page.

Validation & Conversion

Build your funnels to convince and convert the highest percentage of interactions to ensure ROI.

Optimize & Adapt

The most important aspect of modern marketing is adjusting activities to what is working.

Measure, Analyze & Strategize

Utilization of dashboards and KPI analysis that tie goals to tactics to make better decisions.

Marketing Execution

Precise and powerful execution of design, content, technology, search, advertising, sales, and more.

WHY STRATEGY MATTERS?

No amount of precision without accuracy will achieve results.

Guided by strategy for accuracy, the precise execution of tactics delivers on objectives.

Precision is true to itself.

Accuracy is true to intentions.

Accuracy & precision deliver results.

WHY HAVE INSIVIA DEVELOP YOUR MARKETING STRATEGY?

We deeply analyze audiences and leverage proven methodologies for marketing success.

Our approach is collaborative, yet structured and candid to provide you the tools to drive leads and sales. The combination of our 19 years experience and unique methodologies make our team a powerful strategic partner.

Collaborative Workshops

Our process leverages workshops to gather and integrate insights and ideas.

Progressive Exercises

We've developed structured exercises to bring logic to strategic planning.

Candid Insight

A key factor in success is that we provide experienced, unfiltered insight throughout. 

Digital Strategy Guide

Receive deliverables in a password-protected digital and interactive portal.

To maximize their investment in marketing initiatives, organizations should look for strategies and tools that have the most potential to engage decision makers by proving that they understand what challenges their target industry faces, that they're a thought leader and have a unique solution that can provide substantial ROI.

Strategic marketing is ensuring that every one of your marketing efforts ( e.g., e-newsletters, advertising in magazines, website, direct mailers and so on ) aligns with your overall plan to connect the information you have with the audience that needs to hear it.

Agile Marketing

9 Search Optimization Tips for Software Companies

The truth is that a great deal of a software company’s success will be determined by one simple factor: Can people find you online?

Agile Marketing

28 Video Stats for 2018

Check out these statistics for 2018 and you will see why video is a must.

Agile Marketing

Ensuring ROI in Marketing

Slides from our seminar on how to track, measure and analyze return on investment for your marketing initiatives.

Agile Marketing

Driving Targeted Website Traffic to Generate Leads

Slides from our two-hour workshop that went in depth on how to build an effective brand message and drive traffic to your site.

Agile Marketing

Leveraging Content Marketing & Expertise for CRE + A/E/C Firms

Leverage the expertise of your team members to build your brand. By writing blogs, posting on social media, and having content on your website that is written by your experts, you will pique people’s interest and bring in new leads.

Agile Marketing

Driving ROI from Analytics

Analytics is challenging with an incredible amount of data, new features, and no clear way to understand what it means. That’s why we are hosting a workshop at the Insivia offices August 18, 2017 from 12:00(noon) – 1:30. Here, you’ll learn everything you need to know about Google Analytics including: What Google Analytics is and

Download our Brand Strategy Guidebook

A detailed, awesome step-by-step guide to positioning and brand strategy.

Samantha McClintock, Director of Marketing

"The entire Insivia team was wonderful to work with on our brand and marketing strategy.

We needed a critical eye and outside opinion to help us navigate a rebrand and other internal changes.

They came in, listened well, guided our conversations, and produced a clear strategy that will help us move forward as a company.

We're confident that our new brand and marketing strategy will help us generate new business and better service for our current clients."