5 More Digital Marketing Trends for 2014

October 31, 2013

Earlier this month, we shared with you the Top 5 Digital Marketing Trends for 2014, but there are so many important trends to keep in mind for next year, that we thought we'd add 5 more to the list!

6. Taking a Minimalistic Approach
The daily life of the average person is hectic enough, which is why simplistic marketing messages instead of in-depth messages are becoming the new norm. People don't want all the clutter and over abundant amounts of information. All they want is the essential information that they will either use or throw away. Brands like Apple and Google have perfected this method with their simplistic ads and website designs.

7. Mobile Accessible Content
This has been a trend for the past two years, so if you haven't already taken this into consideration then you need to start getting prepared or risk falling behind. Mobile devices are now a part of everyday life, which means you need to make sure your website provides a positive experience for those users browsing via mobile device. If your information doesn't display properly on mobile devices you can easily loose customers to competitors who have already adapted to this trend.

8. Social Media Investment
For many years social media was a thing you just did, but now it's a necessary thing that you need to invest in. Social networks like Facebook and LinkedIn allow you to use paid advertising to get your message in front of your audience, so you need to take advantage. Begin investing time and money into these resources and you can improve brand awareness, social signals and reach.

9. Remarketing Services
Since only 2% of web traffic converts on the first visit, ad retargeting has become increasingly popular among businesses looking to increase conversion rates.? Remarketing services now let you target those customers that have previously visited your website by displaying you ads on sites they visit in the future. AdRoll, a popular remarketing service provider, was again ranked as one of the fastest growing companies in the country for 2013. I don't expect this trends to fizzle out any time soon, so if you haven't looked into remarketing this year than plan on doing so come 2014.

10. Video!
It began with Vine and has emerged as one of the most popular forms of media out there. Now social sites like Instagram and Snapchat have included video options into their apps due to the increasing demand for video. These bite-sized pieces of content have grown in popularity and brands are now using them for short 3-15 second ads. For 2014 you should test the waters and see how you can take advantage of video marketing.


If you are looking to build a smarter marketing strategy in 2014, try using?PlanBold - A Marketing Strategy Planning Software.

About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.