SEO Audits

Search auditing is often the first step in identifying gaps and opportunties to build a game plan for higher rankings.

Analyze current SEO rankings, competitors rankings, technical factors, inbound links and more.

Keyword Research

Find the SEO phrases that indicator visitors ready to buy and are best for results.

We look at volume, competitiveness and buying intent to make sure that we are focused on the right search phrases for you to grow.

Content Marketing

SaaS companies need focused, valuable content that targets the right phrases, gains shares, and builds inbound links.

Content marketing and SEO landing pages are tactics we use to target rankings for specific phrases.

Technical Optimization

Set the foundation for search engines that signal a quality experience for visitors.

Search engines want their searchers to have a fast and quality experience after clicking on a result, so your technical SEO has to be on point.

Link Building

Inbound links to your SaaS website signify relevance and quality.

We help software sites build valuable links that are not spammy and result in increased direct traffic and search rankings.

SEO Distribution

Don't just create great content for SEO, get it in front of the right people.

Shared content is the first step in developing inbound links and direct traffic. Leverage email and social to build your SEO presence.

Ready to start with an audit?

Established SaaS SEO Results

2-Year Consistent Growth
saas seo rankings

Software companies that are established often need optimize with a focus on replacing useless key phrases with phrases that have better buying intent as well as moving phrases from second page or higher results to first page rankings.

Startup SaaS SEO Results

4-Month Pre-Launch Quickstart
startup saas seo ranking

Startup SaaS companies are often starting at zero and our approach is to start search rank building before the product even launches. Beta-period SEO is how early stage SaaS companies get a fast start out of the gate.

20 years of experience.

100% SaaS & Tech focused.

Smart strategies for SaaS.

SaaS Buying Intent

Buyers for software have certain intent when they search and often are looking for options that they compare and often take quick action. SaaS sites include freemium, free trial or demos and its key that they find the right content based on their intent.


B2B SaaS is growing faster and faster. Search rank is still one of the top ways that B2B software companies acquire both users and leads. Business buyers often use search more than consumers to find a solution to their needs.

SaaS Content

Content is one of the most important strategies in growing search rankings. While every software is different, it is important to have expertise with buyers looking for a digital product.

Freemium & Trials

Turn-key software drives users to take action right away into free trials or freemium accounts. SEO for SaaS should take into consideration the journey users will take when building landing pages.

Enterprise Lead Generation

For larger software companies that are looking to generate leads for sales teams, SEO takes a different path in the types of phrases and journey that you design for visitors to convert in.

Agile Environments

SaaS companies work in sprints and often can pivot quickly in their acquisition strategies or target audiences. Our approach is built to work with companies that require an agile mindset.

An SEO process you can trust.

Consistent communication with real people.

A focus on ROI metrics for SaaS.

Kick-Off & Onboarding

When we start an SEO engagement, our goal is to rapidly produce value for you. A kick-off sets the cadence for the relationship and our unique SaaS-Centric onboarding gets us moving quickly.

Research & Strategy

Understanding your current state, competitors and goals is an important part of making sure that we achieve revenue objectives. SEO is a path to grow and must align with the strategies of the organization.


We know that a focus on the right priorities can move us faster - the age old 80/20 rule. The same goes for SEO and our approach is to constantly evaluate what will produce the best results.


SaaS companies often live and die by their metrics. When we optimize for SEO we benchmark and then provide consistent reports that are easy to comprehend.


Data is powerful, but interpretation is what bridges the gap between numbers and producing results. We use data intelligently and combine reports across marketing and sales to make better recommendations.

Strategic Realignment

SaaS companies are agile and must shift priorities or strategies quickly. Part of our engagement is that we align our target phrases and approach to business objectives.

The right SEO software.

Experienced SEO people.

SaaS-focused thinking.

Slack & Teamwork

Our agency connects with clients on Slack so that their is fast and simple communication as well as use project management tools for long-term planning and accountability.

SEMRush & Moz

We use many of the most powerful software platforms build for monitoring and improving SEO. What's most important is our team is adept at using them to find the right strategies and make speedy improvements.

Design, Development & Marketing

SEO is more than reporting or auditing. A lot of SEO firms only do parts of the equation, but we have built a full-service team to support any tactics needed.

Now, let's talk.

No risk, just a quick convo to see if we may be the right SaaS SEO Agency for you.

Andy Halko

Andy Halko

Tony Zayas

Tony Zayas
VP of Growth

Hire us for your SaaS SEO.


We've interviewed SaaS founders and shared our expertise.

The SaaS Coach Show

Hear fascinating conversations with SaaS founders sharing their challenges, big wins, best moments & insights while scaling their software start-up.

The SaaS Coach Show

Our agency leaders talk all about how SaaS companies can increase conversions and improve their website ROI.

All About Our Agency

Founded in 2002, our agency is headquartered in Cleveland, Ohio with offices and team members in Florida, Nevada & Alabama.

Our agency specifically works with software and technology companies.

We work with companies in 15 states and 8 countries including Thailand, Indonesia, Canada, Germany, Paraguay, and England.

Our team includes 30+ marketing professionals as well as contractors specifically selected for their experience in SaaS.

Our agency has built or optimized over 700 websites and impacted billions of dollars in growth.

Tips On SEO Just for SaaS

There are many tactics that improve search ranking, but there are a number that are exclusive to SaaS companies.

New Feature Announcements

Creating new content, sharing on social, receiving inbound links and creating focused landing pages can be built off of new feature announcements. When done right, they can really help drive rank for specifica pains or solution searches. New feature announcements are great for SaaS companies to leverage on a consistent basis.

Documentation & APIs

For SaaS companies looking to rank in search engines, publishing thorough documentation and information on APIs can produce targeted traffic and inbound links.

Software Directories

Links for popular sites provide benefits not just for direct traffic but also support for search. For newer companies, it's about creating awareness for search engines and visitors to share. For more established companies, directories are a lot about reviews and validation.

In-App Content Promotion

Great content, distributed to existing audiences, shared and then linked to is the cycle of building links and ranking. SaaS companies can promote their content in their app and encourage users of the platform to share with their audiences.

Various Media

Software has the opportunity to be visual which means the creation of unique types of content from explainer videos, recorded demos, webinars, product tours and so much more.


The Secrets To SaaS SEO From A SaaS SEO Agency


This is no boring webinar or a bunch of fluff. We explore real tactics to improve your search rank.

Enjoy our articles and resources on SEO for SaaS companies...

101 Marketing Ideas For Technology & Software Companies

Half of tech sales will come from digital by 2021, so we created the most comprehensive lists of marketing tactics for technology companies on the web, we've compiled smart strategies to win.

Interactive Guide To SEO Ranking Factors

Explore hundreds of search rank factors and save them to create a powerful checklist for SEO optimization.

9 Search Optimization Tips for Software & SaaS Companies

81% of purchases start with an online web search and SEO is the key. Explore SEO tactics that work specifically for software websites.

7 Key Marketing Strategies for Technology Companies

To maximize their investment in marketing initiatives, SaaS organizations should look for strategies and tools that have the most potential to engage decision makers. SEO is a key strategy used by SaaS companies to drive lead generation.

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