No matter what stage in your SaaS journey, search optimization and inbound leads are a top strategy for acquiring users. SEO traffic leads to higher conversion because visitors have buying intent.
One of our core principles is to be "Results-Obsessed" to truly understand our clients desired outcomes and focus our efforts to achieve them with tangible metrics.
Search auditing is often the first step in identifying gaps and opportunties to build a game plan for higher rankings.
Analyze current SEO rankings, competitors rankings, technical factors, inbound links and more.
Find the SEO phrases that indicator visitors ready to buy and are best for results.
We look at volume, competitiveness and buying intent to make sure that we are focused on the right search phrases for you to grow.
SaaS companies need focused, valuable content that targets the right phrases, gains shares, and builds inbound links.
Content marketing and SEO landing pages are tactics we use to target rankings for specific phrases.
Set the foundation for search engines that signal a quality experience for visitors.
Search engines want their searchers to have a fast and quality experience after clicking on a result, so your technical SEO has to be on point.
Inbound links to your SaaS website signify relevance and quality.
We help software sites build valuable links that are not spammy and result in increased direct traffic and search rankings.
Don't just create great content for SEO, get it in front of the right people.
Shared content is the first step in developing inbound links and direct traffic. Leverage email and social to build your SEO presence.
On top of their expertise and stellar skillsets, they were genuinely invested in the success of the project and our company."
When it comes to ranking higher in search, activity and quantity won't cut it. True results are produced with a strategy that identifies key phrases that will produce outcomes and quality of execution that matters to search engines.
Our unique qualifications:
Buyers for software have certain intent when they search and often are looking for options that they compare and often take quick action. SaaS sites include freemium, free trial or demos and its key that they find the right content based on their intent.
B2B SaaS is growing faster and faster. Search rank is still one of the top ways that B2B software companies acquire both users and leads. Business buyers often use search more than consumers to find a solution to their needs.
Content is one of the most important strategies in growing search rankings. While every software is different, it is important to have expertise with buyers looking for a digital product.
Turn-key software drives users to take action right away into free trials or freemium accounts. SEO for SaaS should take into consideration the journey users will take when building landing pages.
For larger software companies that are looking to generate leads for sales teams, SEO takes a different path in the types of phrases and journey that you design for visitors to convert in.
SaaS companies work in sprints and often can pivot quickly in their acquisition strategies or target audiences. Our approach is built to work with companies that require an agile mindset.
When we start an SEO engagement, our goal is to rapidly produce value for you. A kick-off sets the cadence for the relationship and our unique SaaS-Centric onboarding gets us moving quickly.
Understanding your current state, competitors and goals is an important part of making sure that we achieve revenue objectives. SEO is a path to grow and must align with the strategies of the organization.
We know that a focus on the right priorities can move us faster - the age old 80/20 rule. The same goes for SEO and our approach is to constantly evaluate what will produce the best results.
SaaS companies often live and die by their metrics. When we optimize for SEO we benchmark and then provide consistent reports that are easy to comprehend.
Data is powerful, but interpretation is what bridges the gap between numbers and producing results. We use data intelligently and combine reports across marketing and sales to make better recommendations.
SaaS companies are agile and must shift priorities or strategies quickly. Part of our engagement is that we align our target phrases and approach to business objectives.
Our agency connects with clients on Slack so that their is fast and simple communication as well as use project management tools for long-term planning and accountability.
We use many of the most powerful software platforms build for monitoring and improving SEO. What's most important is our team is adept at using them to find the right strategies and make speedy improvements.
SEO is more than reporting or auditing. A lot of SEO firms only do parts of the equation, but we have built a full-service team to support any tactics needed.
DAVID LECKO, DEALMACHINE
Creating new content, sharing on social, receiving inbound links and creating focused landing pages can be built off of new feature announcements. When done right, they can really help drive rank for specifica pains or solution searches. New feature announcements are great for SaaS companies to leverage on a consistent basis.
For SaaS companies looking to rank in search engines, publishing thorough documentation and information on APIs can produce targeted traffic and inbound links.
Links for popular sites provide benefits not just for direct traffic but also support for search. For newer companies, it's about creating awareness for search engines and visitors to share. For more established companies, directories are a lot about reviews and validation.
Great content, distributed to existing audiences, shared and then linked to is the cycle of building links and ranking. SaaS companies can promote their content in their app and encourage users of the platform to share with their audiences.
Software has the opportunity to be visual which means the creation of unique types of content from explainer videos, recorded demos, webinars, product tours and so much more.
Half of tech sales will come from digital by 2021, so we created the most comprehensive lists of marketing tactics for technology companies on the web, we've compiled smart strategies to win.
Explore hundreds of search rank factors and save them to create a powerful checklist for SEO optimization.
81% of purchases start with an online web search and SEO is the key. Explore SEO tactics that work specifically for software websites.
To maximize their investment in marketing initiatives, SaaS organizations should look for strategies and tools that have the most potential to engage decision makers. SEO is a key strategy used by SaaS companies to drive lead generation.
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Content is a game changer for software companies in both driving organic traffic and building confidence of prospective buyers.If you are a software company in any stage of trying to acquire new customers, content is a key component of your strategy. The challenge is that content creation can get stale by just producing blog article […]
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SEO Ranking FactorsWhat criteria influence your search rank? Find out below.What are ranking factors?Google and other search engines have algorithms and systems that constantly scour the internet to determine where sites should rank.Often results are determined real-time when someone searches, but there are SEO ranking factors that search engines have already measured for your site […]
Taking on a Search Engine Optimization (SEO) campaign can be daunting at times, so to help out with your efforts we’ve found 7 free tools that can help get you started. Google Analytics Google Analytics is a free service that allows you to run analytics any website you own. Google Analytics tells you how people […]