2-Year Consistent Growth
Software companies that are established often need optimize with a focus on replacing useless key phrases with phrases that have better buying intent as well as moving phrases from second page or higher results to first page rankings.
4-Month Pre-Launch Quickstart
Startup SaaS companies are often starting at zero and our approach is to start search rank building before the product even launches. Beta-period SEO is how early stage SaaS companies get a fast start out of the gate.
Buyers for software have certain intent when they search and often are looking for options that they compare and often take quick action. SaaS sites include freemium, free trial or demos and its key that they find the right content based on their intent.
B2B SaaS is growing faster and faster. Search rank is still one of the top ways that B2B software companies acquire both users and leads. Business buyers often use search more than consumers to find a solution to their needs.
Content is one of the most important strategies in growing search rankings. While every software is different, it is important to have expertise with buyers looking for a digital product.
Turn-key software drives users to take action right away into free trials or freemium accounts. SEO for SaaS should take into consideration the journey users will take when building landing pages.
For larger software companies that are looking to generate leads for sales teams, SEO takes a different path in the types of phrases and journey that you design for visitors to convert in.
SaaS companies work in sprints and often can pivot quickly in their acquisition strategies or target audiences. Our approach is built to work with companies that require an agile mindset.
When we start an SEO engagement, our goal is to rapidly produce value for you. A kick-off sets the cadence for the relationship and our unique SaaS-Centric onboarding gets us moving quickly.
Understanding your current state, competitors and goals is an important part of making sure that we achieve revenue objectives. SEO is a path to grow and must align with the strategies of the organization.
We know that a focus on the right priorities can move us faster - the age old 80/20 rule. The same goes for SEO and our approach is to constantly evaluate what will produce the best results.
SaaS companies often live and die by their metrics. When we optimize for SEO we benchmark and then provide consistent reports that are easy to comprehend.
Data is powerful, but interpretation is what bridges the gap between numbers and producing results. We use data intelligently and combine reports across marketing and sales to make better recommendations.
SaaS companies are agile and must shift priorities or strategies quickly. Part of our engagement is that we align our target phrases and approach to business objectives.
Our agency connects with clients on Slack so that their is fast and simple communication as well as use project management tools for long-term planning and accountability.
SEO is more than reporting or auditing. A lot of SEO firms only do parts of the equation, but we have built a full-service team to support any tactics needed.
VP of Growth
To maximize their investment in marketing initiatives, software and tech organizations should look for strategies and tools that have the most potential to engage decision makers by proving that they understand what challenges their target industry faces, that they're a thought leader and have a unique solution that can provide substantial ROI.
There are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today. This is key to ensure you and your team have the best chances of achieving your goals. It happens faster, with less false starts and fewer dead ends when they have the information to make the right decisions.
The length of a SaaS sales cycle varies. If your software is complex, you’re selling to new markets, or you’re targeting enterprise-level businesses it usually takes longer for prospects to make buying decisions. For this reason, software companies need to maintain a robust sales pipeline. But how do you keep prospects moving towards the ultimate end goal of closing the sale? By using the best conversion tools.
Half of tech sales will come from digital by 2021, so we created the most comprehensive lists of marketing tactics for technology companies on the web, we've compiled smart strategies to win.
38 percent of people will stop engaging with a website if the layout and/or content is unattractive - use product tours, online tools and cultivate an active customer community to design a winning website.