When it comes to achieving scalable growth though, search rankings for the right phrases consistently bring ready to act visitors.
Interrupt people all day with ads and outreach, but it will never stack up to people finding you on their own terms. And if turn off the ad spend or stop the outreach - you're now getting nothing.
We're focused on SaaS companies here at Insivia and obviously we are huge fans of SEO as a tactic. Whether you are a long sales cycle enterprise software or a transactional B2B SaaS app, SEO is one of the best marketing investments you can make to scale.
Customers are looking, so be found.
While still volatile in that you can win and lose phrases in a day, it is almost impossible to lose it all in a second like when turning off paid advertising or stopping outreach.
Search optimization works the same for everyone, but there are three areas where SaaS expertise helps...
Here are a few areas where SaaS companies can produce great fodder for search engines.
Creating new content, sharing on social, receiving inbound links and creating focused landing pages can be built off of new feature announcements. When done right, they can really help drive rank for specific pains or solution searches. New feature announcements are great for SaaS companies to leverage on a consistent basis.
For SaaS companies looking to rank in search engines, publishing thorough documentation and information on APIs can produce targeted traffic and inbound links.
Links for popular sites provide benefits not just for direct traffic but also support for search. For newer companies, it's about creating awareness for search engines and visitors to share. For more established companies, directories are a lot about reviews and validation.
Great content, distributed to existing audiences, shared and then linked to is the cycle of building links and ranking. SaaS companies can promote their content in their app and encourage users of the platform to share with their audiences.
Software has the opportunity to be visual which means the creation of unique types of content from explainer videos, recorded demos, webinars, product tours and so much more.
All in all, it is beneficial for the person your working with on SEO to understand SaaS.
"Beta-period SEO" is how early stage SaaS companies get a fast start out of the gate. The goal is to get a site up and producing content before the product launches so that upon launch you have consistent traffic.
We do generally talk about rapport because the journey to create great content, update a website, build backlinks and all of the tactics involved hinges on people being able to work really well together.
The next important factor to explore should be tangible results. Looking at the ranking of the company themselves for their target phrases is a good test because if they can't do it for themselves, they never will for you.
Buyers for software have certain intent when they search and often are looking for options that they compare and often take quick action. SaaS sites include freemium, free trial or demos and its key that they find the right content based on their intent.
B2B SaaS is growing faster and faster. Search rank is still one of the top ways that B2B software companies acquire both users and leads. Business buyers often use search more than consumers to find a solution to their needs.
Content is one of the most important strategies in growing search rankings. While every software is different, it is important to have expertise with buyers looking for a digital product.
Turn-key software drives users to take action right away into free trials or freemium accounts. SEO for SaaS should take into consideration the journey users will take when building landing pages.
For larger software companies that are looking to generate leads for sales teams, SEO takes a different path in the types of phrases and journey that you design for visitors to convert in.
SaaS companies work in sprints and often can pivot quickly in their acquisition strategies or target audiences. Our approach is built to work with companies that require an agile mindset.
It is primarily leads and sales, but yes there is more to say.
Our end outcome is an SQL ( whether in the form of a demo or trial ) and SEO is about driving visitors to our site which leaves multiple steps in the funnel to bridge that gap.
To drive visitors that become SQLs though, we need to determine and test the phrases that have higher likelihood or proof of conversion.
This is where measuring where you rank for selected terms becomes much more important than your overall visibility in Google or other search engines.
Want to get a leg up on your SEO game? Explore our list of hundreds of SEO factors, pin them and share them with your team.
To improve quality and relevancy of your site, there are typically onsite factors ( things that are on your website ) and off-site factors ( on other websites ) that contribute.
Improve your websites foundational search optimization by improving title tags, metadata, speed, coding, landing pages, cross-linking, and a number of other important techniques.
Build authority and relevancy by creating off-site SEO signals such as inbound links, guest blogging, and social media. Authority is a key component to higher ranks.
Search auditing is often the first step in identifying gaps and opportunties to build a game plan for higher rankings.
Analyze current SEO rankings, competitors rankings, technical factors, inbound links and more.
Find the SEO phrases that indicator visitors ready to buy and are best for results.
We look at volume, competitiveness and buying intent to make sure that we are focused on the right search phrases for you to grow.
SaaS companies need focused, valuable content that targets the right phrases, gains shares, and builds inbound links.
Content marketing and SEO landing pages are tactics we use to target rankings for specific phrases.
Set the foundation for search engines that signal a quality experience for visitors.
Search engines want their searchers to have a fast and quality experience after clicking on a result, so your technical SEO has to be on point.
Inbound links to your SaaS website signify relevance and quality.
We help software sites build valuable links that are not spammy and result in increased direct traffic and search rankings.
Don't just create great content for SEO, get it in front of the right people.
Shared content is the first step in developing inbound links and direct traffic. Leverage email and social to build your SEO presence.
Half of tech sales will come from digital by 2021, so we created the most comprehensive lists of marketing tactics for technology companies on the web, we've compiled smart strategies to win.
81% of purchases start with an online web search and SEO is the key. Explore SEO tactics that work specifically for software websites.
To maximize their investment in marketing initiatives, SaaS organizations should look for strategies and tools that have the most potential to engage decision makers. SEO is a key strategy used by SaaS companies to drive lead generation.