28 Video Stats for 2018

January 10, 2018

Implementing video into your marketing strategy will increase conversion rates and engage your customer. Check out the statistics for 2018 and you will see why video is a MUST.

    1. Social video generates 1200% more shares than text and images combined (SmallBizTrends)
    2. 64% of consumers purchase after watching branded social videos (Tubular Insights)
    3. 92% of mobile video consumers share videos with others (RENDRFX)
    4. Mobile Video consumption rises 100% every year (HubSpot)
    5. 1 minute of video is equal to 1.8 Million words to your audience (Forrester Research)
    6. 48% of marketers create 4+ videos every month (Tubular Insights)
    7. According to Video Explainers, a business is 53x more likely to appear on the first page of Google results if it utilizes it on their webpage. The reason? The inclusion of video improves SEO, consequently boosting a business' place in the rankings
    8. By 2019, video will account for 80% of global internet traffic, and 85% in the US (Cisco)
    9. 100 million hours of video content are watched on Facebook daily (Blue Corona)
    10. A Facebook video receives, on average, 135% more organic reach than a Facebook photo?(Socialbakers)
    11. 80% of Livestream's survey respondents would rather watch live video from a brand than read a blog (Livestream, 2016)
    12. 70% of millennials are likely to watch a company video when shopping online (Animoto)
    13. Video marketers get 66% more qualified leads per year (Aberdeen Group)
    14. 57% of consumers say that videos gave them more confidence to purchase online (E-Tailing)
    15. More than 500 million hours of videos are watched on YouTube each day. (Buffer)
    16. Marketers who use video grow revenue 49% faster than non-video users. (Wordstream)
    17. Video on a landing page can increase conversions by 80% or more. (Slideshare)
    18. YouTube is 11.3x Bigger than Facebook in terms of hours viewed, both on the web, and in-app. (Venture Beat)
    19. Commercial breaks in the middle digital videos are watched 90% of the time, whereas pre-roll ads only have a 78% completion rate. (AdAge)
    20. 2.80 billion global social media users in 2017, equaling 37% penetration (We Are Social)
    21. Snapchat says they generate 10 billion video views every single day (The Verge)
    22. Around 90% of videos are watched on mobile phones, so the brands should make sure they use a mobile-first approach (Inc.com)
    23. Snapchat witnessed a 9x increase in engagement with their vertical video ads compared to horizontal (Animaker)
    24. Video boosts sales, as well as recognition of a brand - a study done by Unruly determined the impact of video on brand metrics among 18-34-year-olds, where video enjoyment increased purchase intent by 97% and brand association by a whopping 139%
    25. Making ads look like stories boosts positive response - 49% of customers respond negatively to online ads
    26. 20% of people close videos in the first 10 seconds (blogueandoalos50)
    27. Facebook alone video consumption is 173% higher than photo searches (Puro Marketing)
    28. It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2021. (Cisco)

Video Trends for 2018

Check out these articles to get aligned with what is to come this year.

  1. 3 Video Marketing Trends That Will Take Off in 2018
  2. Six Video Marketing Trends to Dominate 2018

  3. Online Video Trends: A New Kind of Animation

  4. Six Digital Video Trends for 2018

  5. How to Harness the Power of Video Content for Marketing (Infographic)

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