Product Demos and Trials
Product demos provide potential customers with a hands-on experience of the software's features and functionality. This allows them to see how their specific needs can be met by the product, increasing the likelihood of a conversion. Through these demos, SaaS companies can effectively showcase their product to potential customers, making it easier for them to make an informed decision about whether or not to invest in the offering.
Especially since COVID-19, remote selling is popular now more than ever. Offering free trials or demos can be a great way to remotely allow your potential customers to try out features and see for themselves how your software could fit into their business model.
This tactic allows users to experiment with the product and come up with any potential questions that arise when they're utilizing it. You can then get their questions answered before they invest in the software, therefore ensuring that it's the right purchase for them. Allowing the user to ask questions through the demo or free trial automatically starts to build trust. Additionally, this is a great opportunity to gather feedback about your product. Once you get honest reviews on your software, you can use the critiques and make necessary improvements to enhance the user experience.
Offering free trials is a popular way for potential customers to test out your software before they commit to any subscription plan. This allows them to decipher whether or not your software will meet their needs. When you have this kind of risk-free offering in place, you're naturally building trust with your audience. Free trials are known to increase conversion rates as well. In fact, 84% of new SaaS users continue to use the service after their free trial ends.