When creating content for your website or your blog it’s important to consider what will make your content stand out to your readers. Most likely there’s other content covering the same topic as yours, so you need to do everything you can to create content people will read, share and give you the most value.
Which Format is Right?
One of the first steps you need to take is to decide what type of format you will use to get your message across. You can use plain text or be a little more creative and use video or a SlideShare presentation. Either way, you need to make sure it will appeal to your audience and also work with the topic you are writing or speaking about.
Paint a Picture
One of the best ways to make your content more appealing is to paint a picture for the reader. Nothing turns a reader off more then a bunch of text without any visuals to break it up. You can achieve this by placing graphs and pictures at strategic places within your text. This not only gives your viewer a break from reading, it also helps you tell a story better then words often can.
When writing any kind of persuasive content you need to make sure you provide data to help support your writing. Another reason why this is so important is because readers love seeing numbers that help them visualize what it is you’re talking about.
Request an Action
With any content you are creating you should be trying to get your viewer to take some sort of action. This can be as simple as getting them to comment about your topic or sign up for your newsletter. There are many ways to add calls to action into content but you need to make sure you are trying to make your content as interactive as possible.
Once you are finished creating your content it is a good idea to back in and make sure it is optimized for search engines. This can be achieved by strategically placing keywords within your content, fixing any image tags, meta tags, etc.., so search engines can appropriately rank your content in results.
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