Creating A Strategic Marketing Approach for Software & Technology Companies
The most successful marketing campaigns are executed with a clear vision and goal.
WHY TECH COMPANIES WORK WITH INSIVIA
WHO LOOK LIKE:
EDI & Integrators
WHO LOOK LIKE:
Process & Data Consultants
WHO LOOK LIKE:
The Next Big Thing
WHO LOOK LIKE:
Refurbish & Support
ISPs & Data Centers
We also work with software, SaaS and apps.
WHAT WE DO FOR TECHNOLOGY COMPANIES
Research & Strategy
Creative & Technology To Convert.
Execute & Optimize
Improve & Retain
WHAT DO Tech COMPANIES NEED
Marketing into enterprise, government, healthcare or education requires specialized strategies.
Validation is imperative to convince people you are the experts and can deliver true value.
Marketing and sales need to reach various stakeholders in an organization throughout the process.
Existing communities and channels provide a platform but need to be leveraged the right way.
Marketing and sales absolutely cannot act as silos and must work together to drive top-line revenue.
Smart tech companies leverage existing customers for new sales and referrals.
DON’T JUST TAKE OUR WORD FOR IT
– Amy Martin | Partner, Marketing | JumpStart
– Jeff Epstein, Health Tech Corridor
– Bob Brooks, Bearware
– Roy Bielewicz, Mongoose Metrics
OUR THOUGHT LEADERSHIP
It’s Strategic Planning month here at Insivia, so we’re continuing our conversation about planning for next year.
Nowadays, it’s all about who makes it to the top of Google search results. Whoever makes it to the top wins the game. What if we told you – Your software company’s content can make it to the top as well? You can easily do so using search engine optimization (SEO) techniques!According to BrightEdge, 68%
When you’re creating your marketing plan for next year, you’ll want to make sure you include a plan for measuring your success.
In this video, Andy Halko, CEO of Insivia, talks a little about how using trials near the end of your sales funnel can increase the sales of your software product. Properly using trials is a vital part of the decision process for potential clients to purchase your software. Make sure you are using the right
If there is one process that is worth the effort of refining it would be the sales process. Many of our clients don’t have cut-and-dry pricing models and have developed processes for providing quotes to their customers. Even for us, creating turnkey pricing for many of our products or services is an enormous challenge that
Videos are a great way to engage customers with your products and brand. They are a great way to discuss features, and the best way to truly showcase benefits. Keep in mind that a consumer isn’t buying a new Radio Flyer wagon with soft grip tires (feature), they are buying the smile on their little
Technology is an essential part of our world, and technology consulting companies are in demand to bring change to every aspect of how companies do business.
As a technology consultant, you aim to help the client improve their processes, reduce costs, and maximize tech opportunities. Whether your are implementing new software, building IT infrastructures, securing IT assets, or bringing digital transformation to an entire organization.
Technology consulting is a wide field, and for some context, we will discuss marketing as relevant to software, cybersecurity, and data analytics consulting.
Whether you are a software developer starting out or an executive at an established software consulting firm, marketing is critical to the growth of your business.
At the initial stages, most software consulting firms rely on network or word-of-mouth referrals to land software consulting gigs. As a new firm, your organization may not need extensive business planning and strategy. For your company, business, or organization to grow in the long haul, it is essential that you develop a solid business plan.
As time goes by and your business grows, it becomes inevitable to outgrow your initial customer base. At this point, active marketing and selling become an essential part of promoting your software consulting services.
A strong marketing strategy ensures that all your marketing activities align with your business goals. In this way, you can maximize business returns in proportion to your marketing efforts. With the steps below, you can develop a proper marketing strategy for your software consulting services:
As of 2019, the global cybersecurity consulting market was valued at $2.6 billion. The growth of cyberattacks and data breaches across many organizations is the key driver to the growth of the cybersecurity consulting market.
There is a demand for cybersecurity consulting services; however, selling your offerings is not that easy. The landscape of today's market requires a deliberate approach to how you target and engage your clients. Regular contact through educational newsletters and industry updates will help you engage and nurture your customer base.
To help the cybersecurity consultants market their services, Insivia presents helpful tactics worth considering. These tips come from both our experience in the industry and extensive research.
Starting out as a data science consultant is no walk in the park. Finding your first client is like looking for a job with no experience. Marketing your services will help you grow a customer base and build revenue.
Your marketing effort will wrap around managing customer relationships. Below are some tips that will help you market your data and analytics consulting services:
Early-stage technology consulting firms do not need a dedicated marketing team. While this may save on costs, you will lag in sales. The marketing and selling of technology consulting require knowledge and expertise in the relevant technical field.
You aim to stay on top of people's minds. Working as a consultant is a flexible way to earn a living. You are only required on specific projects. You have more control over your hours and pay.
For Avalution we have worked with them across the full gambit of our services. Several years ago during a transition period we provided consulting services to assist with their culture including the development of core values, mission, and vision.
Since then we have helped Avalution with Brand Strategy to hone their messaging, consulting on the positioning of their software and services, a new website, video, an explainer video, search optimization, and ongoing marketing support.
We loved helping ThomasTech revamp their organization. They came to use with a dated brand and no history of marketing but in the middle of a huge growth spurt.
Insivia started by rebranding the entire company’s identity from colors and fonts to a great new logo. From there we helped them build an amazingly modern web presence with a focus a high-end feel. This new brand was then expanded into print materials, unique promotional items, conference booth, direct mail campaigns, a client onboarding site, and more.
We’ve been a key part of driving their marketing as the organization scales.
CLIENT: IT CORPS
IT Corps came to Insivia to grow their business. With a deep understanding of their culture and target clients, we helped develop an edgy brand that stood out from other technology companies. From there we build a website, collateral materials, tradeshow booths, product microsites, and a lot more. IT Corps is a great example of how a brand strategy can be used to create differentiation prior to marketing campaigns.
CLIENT: HEALTH TECH CORRIDOR
The Health Tech Corridor helps technology companies focused on healthcare in Cleveland, Ohio find space and obtain services for scaling. We helped the HTC develop a website and have worked over the past 4 years providing retained services to manage online advertising campaigns, support social media, manage e-mail marketing and a wide range of other solutions to promote the organization.