Andy talks about the importance of industry specific landing pages and how they can benefit your site.
This morning I want to talk about industry specific landing pages. What we like to do is if you focus on certain industry or vertical like healthcare, manufacturing, professional services, that you crate a landing page for your website that is focused specifically on that vertical and targets coming to it. Because what you can do is you can really speak to them their pains, their needs and how your service really benefits them most. So what you want to do is create that page not only as a good conversion tool so you’re speaking specifically to them, but also for search engine optimization because you can create terms and content that are really focused on a narrow niche. So creating vertical industry specific landing pages is a great strategy to not only drive traffic that is targeted to your site but also to convert it into leads.