Let’s say you need to get to a friend’s house in a city you’ve never been to before. Would you just get in your car and drive around aimlessly, hoping you stumble across the place you need to be? No, of course not. You would get directions. You would determine how to get from point A to point B before stepping on the gas. You would factor things in like driving time and alternate routes, maybe even the weather. The same concept can (and should) be applied to your marketing efforts.
Creating a Targeted Plan
When deciding on how to market your business, you need to know your end goal. You need to know who you are marketing to and how to best reach those individuals. According to IDG Enterprise, the biggest challenge B2B marketers face in regards to lead generation is generating high-quality leads (61%). Adding to that, nearly 50% of B2B marketers’ lead gen budgets will increase this year. Increasing your budget could be the right decision to make this year…if you know how to reach quality prospects. If not, what’s the point? You’ll be spending more money while bringing in less revenue. You’ll be driving around aimlessly.
It’s shocking to hear that 70% of B2B marketers are creating more content than they did one year ago but 56% of those have no strategy. Without a strategy behind your marketing efforts, how can you be sure that you’ll reach your target audience? Having a great marketing team is good, but without a solid plan, your marketing will fall apart. The most successful campaigns are executed by companies with a clear vision and goal across their team.
Introducing The AIMS Institute
The AIMS Institute is a marketing education and implementation company, created by Insivia. Our philosophy? We believe truly powerful marketing is a mile deep and an inch wide; not an inch deep and mile wide as many companies practice. The AIMS Institute creates definition and focus to provide significant pressure on a small target, allowing you to deeply penetrate your market. Even better… AIMS is a system that can be trained, implemented and scaled for a wide range of organizations.
We start with a collaborative, intensive leadership workshop that results in a detailed strategic marketing plan. AIMS empowers your entire team to be focused, engaged and driven; sharing a common vision with discipline and accountability to execute a targeted marketing program. The goal of the AIMS Workshop is to give you and your leadership team everything you need to implement a marketing program that works. We’ll give you the tools to implement yourself – or you can choose to work with our experts to implement for you.
You or someone on your team leads marketing and business development day-to-day and has implemented complex integrated marketing campaigns in the past.
The Class Program offers the ability to attend unlimited classes for one year. Each class explores a part of the AIMS program and coaches your team on marketing best practices, trends and techniques.
Certified Expert Implementation
The experts at Insivia will implement your tactical marketing plan. Expert Implementation packages range from basic to aggressive and are built to meet the needs of companies on all ends of the spectrum.
Interested in hearing more? Contact us today! It’s time to make a truly successful marketing plan and know a clear path to get your business where you want it to be.