Patrick talks about the upcoming trade show season and what you need to do to add a digital twist.
All right, guys! We are getting close to everyone’s favorite time of year and that’s trade show season. And here is something that you might want to keep in mind while you’re planning your trade show tactics, and that is to give it a digital twist or digital spin. Promote your company at the show using a digital campaign like an email newsletter, a PPC campaign, or a custom-landing page. Also keep in mind that everyone isn’t going to have time to sit down with your sales representatives and talk while you’re at the show. Give them something to bring back to the show, give them something to being back to the hotel, or to the office when they get back, whether that’s an email newsletter that they signed up for or if its some collateral that you’ve handed out to them on a custom branded USB connector that they can review when they have time. Give them an option as well, something that they are going to take value from and call your sales people back later when they have time when they aren’t so busy.