2013 has now begun, but that doesn’t mean it’s to late to improve last year’s strategy and make sure your marketing is on track to deliver results. There are a few things you need to do in order to begin planning and adjusting your strategy. Below is a list of important steps to take to help make 2013 a social success.

1) Review your social activity for 2012

In order to begin making changes, you need to know what the problems were and the areas you need to improve. Gather all the data from 2012 and start reviewing them. This is also a great time to double-check all of your profile information to make sure it is up to date, and easily accessible.

An easy way to improve your activity is to use a Content Management System such as Hootsuite. If you currently use one you can find great data by running your analytics for the year to see how your content has been performing.

2) Set goals for 2013

To begin this process you need to understand who you are targeting and define what your business goals are. Social media is a great way to reach your target audience and engage them throughout the week. Make sure you know who you are targeting because social media is a great way to improve customer service, promotions, informing your audience and making your brand go viral.

3) Get your team on board

Part of your strategy should be to get your team involved and active on your networks. This will help create activity and buzz around your brand, but it will also create interaction amongst your employees. Your sales teams, marketing teams, social teams, creative teams, and brand ambassadors all need to be on board with the direction of your social strategy.

4) Go beyond Facebook

It’s no secret that Facebook is the top social network, but interestingly enough it isn’t the best option for converting sales. Since 70 percent of consumers click through retail blogs and 68 percent of consumers research products through YouTube, you need to use other networks to help your conversion.

5) Be device friendly

If you plan on using social media as a part of your marketing strategy, you need to include a mobile strategy. Many consumers are using mobile devices to connect with social media and from their they will be directed to your website. This means it should be mobile friendly to improve the user experience and increase your chances for conversion.