How can a Business use Video?

May 8, 2013

There are multiple ways you can use video to your advantage and increase your user engagement. With billions of people using the Internet to find information and entertainment, video gives you the opportunity to reach a large amount of potential customers. Below are three different ways a company can use video to help market themselves.


Getting a testimonial from your client or customer is a great way to use video. This gives you the chance to show your target audience why your current and past customers had a positive experience. People usually enjoy video testimonials because they are real people talking about their actual experience with your product or service. Having the video testimonials allows you to make them available on your website, blog and other channels.

Product/Service Demonstrations

A great way to help sell your product or service is to show it directly to your target audience. A video of what you are selling gives potential customers a better idea of what to expect. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.

Troubleshooting/FAQ video

One way to create great content and also help with your customer service is to create a video about troubleshooting or frequently ask questions. This gives you a chance to improve your customer service by providing your customers with a direct resource to find help.

Video can be used in many ways, but make sure you have a well thought out objective. If you don’t plan out your strategy you could end up wasting time and money. For more information make sure to follow us and register for our Video/Animation Seminar that we will be hosting on May 30th from 11:30-12:30 pm (Register).

See how Insivia can help you with Video & Animation

About Insivia

We're a SaaS Growth Agency scaling SaaS & technology companies through brand positioning, integrated marketing, web design, sales and retention.