HOW WE DELIVER FOR TECHNOLOGY PRODUCTS
Research & Strategy
Creative & Technology to Convert.
Execute & Optimize
Improve & Retain
AN EXPERIENCED DEVICE MARKETING AGENCY
DON’T JUST TAKE OUR WORD FOR IT
– Jeff Epstein, Health Tech Corridor
– Bob Brooks, Bearware
– Roy Bielewicz, Mongoose Metrics
Churn is a silent killer of the modern-day SaaS business. So, to avoid the loss of customers, we’ve come up with a useful list of customer retention strategies to consider.
Key Performance IndicatorsLast week we provided an introduction to some of the basics of Google Analytics. This week we’re going to dig a little deeper, and we’ll start with key performance indicators, or KPIs. KPIs are core actions or metrics that you can establish that have a profound impact on your business. They are broken […]
One of the most important aspects of content marketing is coming up with good content. It’s critical for us, as business owners, to remember that it’s not about quantity, but rather, it’s about quality.When you deliver content to your customer or future customers, you want to speak their language. You want them to know you […]
Are you using demos to promote your software? In this video, Andy discusses how to effectively incorporate demos into your sales funnel. Using the right demos for your product can drastically increase your sales, so why not make sure you are making the most of your marketing efforts! Check out Andy’s first video on explainer […]
The Software as a Service (SaaS) industry is reliant on businesses being able to sell customers something that isn’t tangible. Whether for B2B or B2C companies, the challenge in the SaaS industry is finding a way to convince prospective customers to purchase something that they can’t hold in their hand or experience for themselves.SaaS sales […]
Andy defines what explainer videos are and shares some tips on how to make sure yours is as effective as possible in order to maximize your sales. Check out Andy’s second video on product tours here. Check out Andy’s third video on demos here.
Did you know that your technology company can use its landing page to win customers? You read that right. You can use your IT firm’s landing page to do the marketing for you if they are industry-specific and optimized to the core.To do your marketing the right way, you can always use the help of […]
Did you know that it takes about 11 months on average for a SaaS company to make back the cost of customer acquisition and retention? This proves that customer loyalty is crucial to the success of any business.
SOFTWARE + TECHNOLOGY MARKETING E-BOOK