OLD
NEW
The Need
They were looking to start from the ground up with a new name and find a partner they could stick with for the long-term.
OLD WEBSITE
Research & Strategy
Just some of the exercises we worked on:
Name, Brand & Identity
Devin Noonan, Chief Revenue Officer
Strong name and logo. Representing a foundation, solid footing, bold, stable and powerful.
A restructured product hierarchy that went from 6 separate products to a 2x3 model with expandability into a 3x3 model.
Custom abstracted, illustrated product graphics were designed to portray and entice site visitors.
We helped write their core values and manifesto that became an office wall graphic.