The Need
XPro had solid growth, a strong client base and an upcoming funding round… but they weren’t happy with the brand their previous agency had developed.
They were looking to start from the ground up with a new name and find a partner that had expertise in the tech and SaaS space.
- Headquartered in Miami, Florida.
- Thorough evaluation process with decision makers who had worked at Gartner.
- Looking for SaaS expertise.
- Wanted to work with one partner on brand, web an marketing.
Research & Strategy
To create a great name, brand, site, and marketing, we always start with deep understanding of audience and competitors.
Over four workshops with 3 – 5 of their team we dug in deep to help them break apart their business.
Just some of the exercises we worked on:
- North Star Definition
- Critical SWOT
- Persona Development
- Competitor Auditing
- Differentiation Canvas
- Sales Demo Meeting Breakdown
- Brand Voice
- and more
“Working with Insivia was unbelievably amazing. Everything was spot on and we were delivered a new name and brand that everyone one on the team was proud of. 10 out of 10 experience and outcome.”
Devin Noonan, Chief Revenue Officer
Intelligent strategy. Full rebrand.
A great brand has purpose and logic to strategically achieve objectives defined.
Strong name and logo
Representing a foundation, solid footing, bold, stable and powerful.
Offering structure & product branding
A restructured product hierarchy that went from 6 separate products to a 2×3 model with expandability into a 3×3 model.
Animation
Simple storytelling for product features.
Website
Bold, simple and sophisticated for an enterprise SaaS.