The Need

XPro had solid growth, a strong client base and an upcoming funding round...

But they weren't happy with the brand their previous agency had developed.

They were looking to start from the ground up with a new name and find a partner they could stick with for the long-term.

  • Headquartered in Miami, Florida.
  • Thorough evaluation process with decision makers who had worked at Gartner.
  • Looking for SaaS expertise.
  • Wanted to work with one partner on brand, web an marketing.


Research & Strategy

To create a great name, brand, site, and marketing, we always start with deep understanding of audience and competitors.

Over four workshops with 3 - 5 of their team we dug in deep to help them break apart their business.

Just some of the exercises we worked on:

  • North Star Definition
  • Critical SWOT
  • Persona Development
  • Competitor Auditing
  • Differentiation Canvas
  • Sales Demo Meeting Breakdown
  • Brand Voice
  • and more

Name, Brand & Identity

A full rebrand strategy that leveraged the insight gained in our workshops and exercises.

A great brand has purpose and logic to strategically achieve objectives defined.

  • Name & Taglines
  • Brand Story
  • Colors & Fonts
  • Logos & Icons
  • Value Propositions
  • Brand Voice
  • Messaging
  • Visual Styles
  • Product Sub-Brands
  • Ad Examples

"Working with Insivia was unbelievably amazing. Everything was spot on and we were delivered a new name and brand that everyone one on the team was proud of.  10 out of 10 experience and outcome."

Devin Noonan, Chief Revenue Officer

Check Out These Highlights

Strong name and logo. Representing a foundation, solid footing, bold, stable and powerful.

A restructured product hierarchy that went from 6 separate products to a 2x3 model with expandability into a 3x3 model.


Custom abstracted, illustrated product graphics were designed to portray and entice site visitors.

We helped write their core values and manifesto that became an office wall graphic.

And Of Course An Impactful Modern Website