WHY SAAS COMPANIES WORK WITH INSIVIA
WHO LOOK LIKE:
5 - 7 Figure Priced Software
4 - 12 Month Sales Cycle
Multiple Decision Makers
Deeper Due Diligence
Often Demos & Salespeople
WHO LOOK LIKE:
Direct Online Purchases
Monthly Packages
Few Decision Makers
Short Sales Cycle
Often Freemium & Trials
WHO LOOK LIKE:
Individual Use
Volume Sales
Broad & Narrow Audiences
Often Download or App Store
WHO LOOK LIKE:
Works With Another Software
Sold In A Marketplace
Leverages Partners
Few Decision Makers
We also work with software consultants and resellers.
WHAT WE DO FOR SOFTWARE COMPANIES
Research & Strategy
To Convince.
MARKET
RESEARCH
GO-TO-MARKET
STRATEGY
POSITIONING
STRATEGY
Creative & Technology To Convert.
BRAND &
IDENTITY
WEB &
ECOMMERCE
INTERACTIVE
EXPERIENCES
Execute & Optimize
To Win.
INTEGRATED
CAMPAIGNS
PUBLIC RELATIONS
& WORD-OF-MOUTH
CONTENT
& MEDIA
SEARCH
& SOCIAL
CONVERSION
OPTIMIZATION
MARKETING
AUTOMATION
Improve & Retain
To Scale.
PRODUCT
STRATEGY
UI/UX
DESIGN
RETENTION
CONSULTING
WHAT DO SOFTWARE COMPANIES NEED
Retention of customers and users is the foundation that achieves real scale for SaaS.
Validation is imperative not just through voice of the customer but product proof.
Bootstrapped and funded software companies have similar goals but different pressures.
The type of software and model as well as audience determines the best channels for ultimate success.
Trials, demos, product tours, and pricing models drive conversions and sales.
Resellers, partners, implementers, and affiliates are smart growth paths for software.
DON’T JUST TAKE OUR WORD FOR IT
– Jeff Epstein, Health Tech Corridor
– Bob Brooks, Bearware
– Roy Bielewicz, Mongoose Metrics
OUR THOUGHT LEADERSHIP
Fascinating conversations with SaaS founders sharing their journeys, learnings & insights.
We discuss strategies to keep users coming back and reduce software user churn.
Exploring how to increase website results through conversion tactics.SOFTWARE + TECHNOLOGY MARKETING E-BOOK
The goal was to create a strong position for the company to go to market stronger, a brand that would convey their focus on software, a look that looked modern & different, and use all of that as a foundation to an intelligent marketing system.
CLIENT: AVALUTION
For Avalution we have worked with them across the full gambit of our services. Several years ago during a transition period we provided consulting services to assist with their culture including the development of core values, mission, and vision.
Since then we have helped Avalution with Brand Strategy to hone their messaging, consulting on the positioning of their software and services, a new website, video, an explainer video, search optimization, and ongoing marketing support.
CLIENT: THOMASTECH
We loved helping ThomasTech revamp their organization. They came to use with a dated brand and no history of marketing but in the middle of a huge growth spurt.
Insivia started by rebranding the entire company’s identity from colors and fonts to a great new logo. From there we helped them build an amazingly modern web presence with a focus a high-end feel. This new brand was then expanded into print materials, unique promotional items, conference booth, direct mail campaigns, a client onboarding site, and more.
We’ve been a key part of driving their marketing as the organization scales.
CLIENT: IT CORPS
IT Corps came to Insivia to grow their business. With a deep understanding of their culture and target clients, we helped develop an edgy brand that stood out from other technology companies. From there we build a website, collateral materials, tradeshow booths, product microsites, and a lot more. IT Corps is a great example of how a brand strategy can be used to create differentiation prior to marketing campaigns.
CLIENT: HEALTH TECH CORRIDOR
The Health Tech Corridor helps technology companies focused on healthcare in Cleveland, Ohio find space and obtain services for scaling. We helped the HTC develop a website and have worked over the past 4 years providing retained services to manage online advertising campaigns, support social media, manage e-mail marketing and a wide range of other solutions to promote the organization.
