SaaS Founder Interview
SaaS Founder Interview: Lindsay Tjepkema
Lindsay Tjepkema is Co-Founder & CEO of Casted, the first podcast solution for B2B marketers.
Software & SaaS Solutions
We help software companies scale.
Every software business relies on a smart growth strategy, great marketing, optimized conversion, and impactful user experiences to acquire and retain users.
WHY SAAS COMPANIES WORK WITH INSIVIA
The choice for SaaS & Software.
We've developed an intense focus, strong experience and unique methodologies for a wide range of software organizations.
B2B
Enterprise
WHO LOOK LIKE:
5 - 7 Figure Priced Software
4 - 12 Month Sales Cycle
Multiple Decision Makers
Deeper Due Diligence
Often Demos & Salespeople
B2B
SaaS
WHO LOOK LIKE:
Direct Online Purchases
Monthly Packages
Few Decision Makers
Short Sales Cycle
Often Freemium & Trials
B2C
Apps
WHO LOOK LIKE:
Individual Use
Volume Sales
Broad & Narrow Audiences
Often Download or App Store
Extensions &
Integrations
WHO LOOK LIKE:
Works With Another Software
Sold In A Marketplace
Leverages Partners
Few Decision Makers
We also work with software consultants and resellers.
WHAT WE DO FOR SOFTWARE COMPANIES
Acquire & Retain Customers To Scale
Our team integrates with yours to balance our knowledge and experience with yours to produce big outcomes and key results.
Research & Strategy
To Convince.
MARKET
RESEARCH
GO-TO-MARKET
STRATEGY
POSITIONING
STRATEGY
Creative & Technology To Convert.
BRAND &
IDENTITY
WEB &
ECOMMERCE
INTERACTIVE
EXPERIENCES
Execute & Optimize
To Win.
INTEGRATED
CAMPAIGNS
PUBLIC RELATIONS
& WORD-OF-MOUTH
CONTENT
& MEDIA
SEARCH
& SOCIAL
CONVERSION
OPTIMIZATION
MARKETING
AUTOMATION
Improve & Retain
To Scale.
PRODUCT
STRATEGY
UI/UX
DESIGN
RETENTION
CONSULTING
WHAT DO SOFTWARE COMPANIES NEED
Software companies have unique challenges and opportunities that we are attuned to.
Whether B2B or B2B; Enterprise or App Store, our team has experienced and executed tactics to build and retain software users and accounts.
Retention of customers and users is the foundation that achieves real scale for SaaS.
Validation is imperative not just through voice of the customer but product proof.
Bootstrapped and funded software companies have similar goals but different pressures.
The type of software and model as well as audience determines the best channels for ultimate success.
Trials, demos, product tours, and pricing models drive conversions and sales.
Resellers, partners, implementers, and affiliates are smart growth paths for software.
DON’T JUST TAKE OUR WORD FOR IT
Hear from great software leaders.
David Lecko, Founder of Deal Machine
"They're just really talented and they have vast experience in many different domains."
"Our churn has moved from 15% down to 10%, which is the lowest it has ever been. For us, that's a savings of about $35,000 per month."
"Definitely work with Insivia ... because when we've made those based on their recommendations, it has paid off."
“Insivia took my rough concepts and goals, crafted them into a compelling vision, and then executed that into a fantastic solution.”
– Jeff Epstein, Health Tech Corridor
“Insivia applied new technology and techniques coupling them with old school values like hard work and meeting tight deadlines to create effective campaigns.”
– Bob Brooks, Bearware
“Insivia created an amazing site focused on generating quality leads for our sales team — and they delivered big time and on time.”
– Roy Bielewicz, Mongoose Metrics
OUR THOUGHT LEADERSHIP
And watch our shows on SaaS topics.
The SaaS Founder Show
Fascinating conversations with SaaS founders sharing their journeys, learnings & insights.
SaaS User Retention Show
We discuss strategies to keep users coming back and reduce software user churn.
SaaS Website Conversion Show
Exploring how to increase website results through conversion tactics.SOFTWARE + TECHNOLOGY MARKETING E-BOOK
7 Key Marketing Strategies for Technology Companies
Check out our article on marketing for technology companies that explores how to scale your SaaS or Software company with marketing.
SaaS clients
18 years working with software clients providing market research, brand strategy, web, and marketing.
We helped a 30 year old logistics software company reimagine how they engaged the world.
The goal was to create a strong position for the company to go to market stronger, a brand that would convey their focus on software, a look that looked modern & different, and use all of that as a foundation to an intelligent marketing system.
CLIENT: AVALUTION
Business Continuity & Information Security Software and Services
For Avalution we have worked with them across the full gambit of our services. Several years ago during a transition period we provided consulting services to assist with their culture including the development of core values, mission, and vision.
Since then we have helped Avalution with Brand Strategy to hone their messaging, consulting on the positioning of their software and services, a new website, video, an explainer video, search optimization, and ongoing marketing support.
CLIENT: THOMASTECH
Data Center Hardware & Services
We loved helping ThomasTech revamp their organization. They came to use with a dated brand and no history of marketing but in the middle of a huge growth spurt.
Insivia started by rebranding the entire company’s identity from colors and fonts to a great new logo. From there we helped them build an amazingly modern web presence with a focus a high-end feel. This new brand was then expanded into print materials, unique promotional items, conference booth, direct mail campaigns, a client onboarding site, and more.
We’ve been a key part of driving their marketing as the organization scales.
CLIENT: IT CORPS
Managed IT Provider
IT Corps came to Insivia to grow their business. With a deep understanding of their culture and target clients, we helped develop an edgy brand that stood out from other technology companies. From there we build a website, collateral materials, tradeshow booths, product microsites, and a lot more. IT Corps is a great example of how a brand strategy can be used to create differentiation prior to marketing campaigns.
CLIENT: HEALTH TECH CORRIDOR
Technology Business Advocacy & Relocation Organization
The Health Tech Corridor helps technology companies focused on healthcare in Cleveland, Ohio find space and obtain services for scaling. We helped the HTC develop a website and have worked over the past 4 years providing retained services to manage online advertising campaigns, support social media, manage e-mail marketing and a wide range of other solutions to promote the organization.
