How to Promote a Newly-Launched Technology or Software Website
You’ve launched a powerful new site focused on conversion and now you want to get everything you can from it. You just spent a few months building a new site for your SaaS or technology company. Before we talk about how to get the value out of a new site, let’s assume you did the…
Healthcare Software Marketing Strategies: Bringing the Patient to You
Marketing in the healthcare industry is complex. It is a heavily regulated industry with many deeply entrenched standards and ways of doing things. But if you’re going to reach potential customers like patients and healthcare professionals, having a high-quality marketing strategy is a must. Healthcare marketers have a lot of obstacles on their path to…
18 years working with software clients providing market research, brand strategy, web, and marketing.
We helped a 30 year old logistics software company reimagine how they engaged the world.
The goal was to create a strong position for the company to go to market stronger, a brand that would convey their focus on software, a look that looked modern & different, and use all of that as a foundation to an intelligent marketing system.
Business Continuity & Information Security Software and Services
For Avalution we have worked with them across the full gambit of our services. Several years ago during a transition period we provided consulting services to assist with their culture including the development of core values, mission, and vision.
Since then we have helped Avalution with Brand Strategy to hone their messaging, consulting on the positioning of their software and services, a new website, video, an explainer video, search optimization, and ongoing marketing support.
Data Center Hardware & Services
We loved helping ThomasTech revamp their organization. They came to use with a dated brand and no history of marketing but in the middle of a huge growth spurt.
Insivia started by rebranding the entire company’s identity from colors and fonts to a great new logo. From there we helped them build an amazingly modern web presence with a focus a high-end feel. This new brand was then expanded into print materials, unique promotional items, conference booth, direct mail campaigns, a client onboarding site, and more.
We’ve been a key part of driving their marketing as the organization scales.
CLIENT: IT CORPS
Managed IT Provider
IT Corps came to Insivia to grow their business. With a deep understanding of their culture and target clients, we helped develop an edgy brand that stood out from other technology companies. From there we build a website, collateral materials, tradeshow booths, product microsites, and a lot more. IT Corps is a great example of how a brand strategy can be used to create differentiation prior to marketing campaigns.
CLIENT: HEALTH TECH CORRIDOR
Technology Business Advocacy & Relocation Organization
The Health Tech Corridor helps technology companies focused on healthcare in Cleveland, Ohio find space and obtain services for scaling. We helped the HTC develop a website and have worked over the past 4 years providing retained services to manage online advertising campaigns, support social media, manage e-mail marketing and a wide range of other solutions to promote the organization.