In 2017, PipeCandy wanted to establish how many companies from the e-commerce industry were there in the world. The results of their research showed that two years ago, there were between 2 and 3 million e-commerce companies in the world, excluding China. Moreover, the source outlined that the USA and Canada alone are home to approximately 1.3 million e-commerce companies.
Still, the PipeCandy research brought us slightly outdated statistics. As we’ve previously established, the digital buyer population is gradually expanding, and numerous studies show that the same is happening with e-commerce companies. So, how many e-commerce companies are there now? The Built With tool counts 9.6 million websites that use different e-commerce technologies.
The source includes both the number of live e-commerce sites and the number of sites that used such technologies in the past. For example, the Built With tool recorded around 2.1 million BigCommerce websites with a checkout page. Out of those 2.1 million sites, around 650 000 sites are live, but close to 265 000 sites are redirects. So, the number of live BigCommerce sites, excluding redirects, stands at 388,233. Note that the total number of e-commerce sites (9.6 million) includes live sites only.
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To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)