In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

Volume of U.S. imports of advanced technology products in 2018, by group (in billion U.S. dollars)

Market Research Articles

• Segmentation, Targeting, and Positioning
  If you try to target everyone you end up not reaching anyone.
• The Basics of Analyzing Your Audience
  As audience analysis month draws to a close, Rick goes over the basics to make sure we understand the goals and importance of taking time to analyze your audience. It’s audience analysis month here at Insivia, so lets go over some of the basics and make sure you understand the importance of analyzing your audience. […]
• Take AIM: How to Target the Right Audience
  Steps needed to establish and reach your target audience.
• An Analytics Primer
  Analytics can be very intimidating. There is so much information that its far too easy to get lost in a a sea of numbers and charts, but once you get past the relatively steep leaning curve, you will discover that it is an incredible asset to your business.Analytics can tell you where your web traffic […]
• The Importance of Surveying your Clients
  Today, Rick talks about a tool that can help you build a better sales process and put you in a better position to close sales in the future. One thing I wanted to talk to you about today, is not specifically a sales tool, but it’s something you can do and integrate into your business […]
• Tips for Interpreting Analytics Data
  Having a wealth of data at your fingertips is never a bad thing, but it's a good idea to be cautious when interpreting it. Sometimes the data can actually be misleading.The Trouble with Bounce RateAs Andy mentions in the video, bounce rate is a metric that has to be looked at in context. A target […]
• Personas and The “Broken Telephone” Game
  We've all played the telephone game.
• How To Assess Your Brand, Website, Marketing & Competitors
  There are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today.
• SaaS SEO Trends and Strategies to Watch in 2023
  SaaS SEO Trends and Strategies to Watch in 2023Search Engine Optimization has come a long way since its inception, and it's constantly evolving. As a SaaS company, it's essential to stay on top of these changes to ensure your website ranks highly in search engine results pages (SERPs). In this blog post, we'll explore some […]

Tech Services Stats

• The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.
• In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%
• Moving from $1.5 million with an eye towards $10 million in ARR is a tough a task and will take an excellent VP of sales to get you there
• Customer Segmentation analysis will help point out which are your most profitable segments
• 55% of SaaS companies rate Customer Retention as the key metric to measure
• 36% of SaaS businesses managed to reduce their revenue churn over the last 12-months
• Three uses for the SaaS Guidelines
• Unlike many other industries, if a software company grows at only 20%, it has a 92% chance of ceasing to exist within a few years
• The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013

Market Research Stats

• The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer
• Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added
• Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month
• The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%
• If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer
• Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.
• The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18
• 86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available
• In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.