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As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn
To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14
In 2019, spending on IT services is expected to amount to 1,016 billion U.S. dollars worldwide
SaaS IPOs have more than doubled over the last 12 years
Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015
86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available
The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers
Google only has a 30 percent female workforce
SAAS companies that are focused mainly on enterprise sales have higher levels of professional services
Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network
SaaS solutions have the highest security features with 95% security failures due to human error
The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.
The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8
Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50
Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing
Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month
The median startup spends 92% of first year revenue on customer acquisition, taking 11-months to payback their Customer Acquisition Cost
SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence
Increases in revenue growth rates drive twice as much market-capitalisation gain as margin improvements for companies with less than $4 billion in revenues