Ready to stand out from competitors and make marketing exponentially more effective?
Explore 10 episodes on audience prioritization, market differentiation, positioning, brand voice and more.
Looking for simple principles to increase conversion on your site?
Watch our 12 episodes diving deep into tips and tricks to drive conversion.
Ready to scale your organization?
Consider a path of innovating in your existing business to spinout or spinoff a new product.
A specialized, targeted program to leverage LinkedIn to reach B2B contacts.
We help organizations make more connections and reach the right prospects to generate leads, get referrals, and recruit candidates.
Great content is the center of smart marketing. It drives search, social media, email, automation, sales and more.
Content Kangaroo is a monthly subscription where we produce unique and extremely interactive content to improve SEO, increase conversion, convince visitors of your expertise, and overall deliver leads.
Market feasability, product strategy, experience design, software development, marketing, and retention.
Whether increasing local market share or penetrating new markets, we help support global business.
A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses
54% treat upselling and add-on sales as high priority
Internet sales strategies are the only sales method to see a decline in CAC, dropping from $0.54 to $0.42 between 2014 and 2015
Women in western countries use the internet 17 percent more than their male counterparts
The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers
80% of venture capital investments take place in the enterprise
In 2020, China is expected to generate 55 billion U.S. dollars in the global medical technology market.
In 2017, Foxconn Technology Group achieved revenue of 158.15 billion U.S. dollars.
In 2017, website sales amounted to approximately 300 billion British pounds.
SaaS, and other recurring revenue businesses are different because the revenue for the service comes over an extended period of time (the customer lifetime)
If a software company grows at 20% annually, it has a 92% chance of ceasing to exist within a few years
Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales
To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14
More than two thirds of SAAS companies experienced annual churn rates of 5% or higher
The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”
Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.
If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer
SaaS IPOs have more than doubled over the last 12 years
The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%
Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts