orecasts suggest that global blockchain technology revenues will experience massive growth in the coming years, with the market expected to climb to over 23.3 billion U.S. dollars in size by 2023.

The financial sector has been one of the quickest to invest in blockchain, with over 60 percent of the technology’s market value concentrated in this field.
How is blockchain used?

Given its nature as a tamper-evident distributed ledger, the technology offers many possible uses to business ventures spanning across different industries. As of 2018, the most common use cases for blockchain within organizations include supply chain management and Internet of Things (IoT). The technology has also proven itself to have great promise in the field of digital currency and payments, with the most successful cryptocurrencies in the world built using the platform and many businesses using some type of blockchain system for inter-company transactions.

SaaS & Tech Growth Strategy Articles

• Creating A Strategic Marketing Approach for Software & Technology Companies
  The most successful marketing campaigns are executed with a clear vision and goal.
• Successful B2B SaaS Product Launch
  Successful B2B SaaS Product LaunchWhen you've finally finished development and created a SaaS product you are proud of, the next phase is to release your product to prospective customers.This is hardly as easy as opening the doors to the storefront and welcoming customers.In the SaaS industry, you must find a way to digitally bring people […]
• Why Link Building is Crucial for Your SEO Strategy in 2023
  Why Link-Building is Crucial for Your SEO Strategy in 2023Link building is an essential part of search engine optimization and is imperative to a successful SEO strategy. It involves acquiring links from other websites to your own website in order to improve its authority and search engine rankings. In other words, link-building is the process […]
• An Applied Innovation Model
  Innovation and creativity are becoming increasingly valuable as the need for unique solutions to business problems becomes more salient. Cognitive psychologist Scott Barry Kaufman argues that the creative process can be viewed in four stages: 1. Preparation – identify the problem and perform research 2. Incubation – passive, unconscious period where innovation “percolates” 3. Illumination […]
• Blue Ocean Strategy
  Today, Andy shares with us what a "Blue Ocean" strategy is and how to implement it in your business and marketing strategies. Blue Ocean StrategyA Red Ocean is an ocean where there's a lot of competition, a lot of people fighting and a lot of blood in the water, which makes it really hard to sell […]
• Organization Structure Planning
  In this Insivia insight, Andy points out how important organization structure planning is to your long term goals. Unless you are a sole proprietor working alone, you team will be a vital part of your growth and success. Incorporating them into your plan will not only help them see how all of the pieces fit […]
• What's the difference between marketing and strategic marketing?
  Marketing and strategic marketing is sort of like the difference between a piece of cheese and using that piece of cheese to make some delicious lasagna.
• Blue Ocean Strategy Developing Value Propositions
• Maximizing Revenue with Effective SaaS Sales Strategies
  Maximizing Revenue with Effective SaaS Sales StrategiesSaaS sales strategies have evolved significantly over the past few years, with the industry seeing a compound annual growth rate (CAGR) of 18% from 2020 to 2027, according to a report by Allied Market Research. This growth has resulted in a highly competitive market, where differentiation and customer retention […]

Tech Services Stats

• The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers
• The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer
• Is your SaaS business viable?
• SAAS companies with >$250K median ACV book nearly 25% of their contracts at 3 years or longer
• The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers
• Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013
• Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes
• Companies with longer contracts (2+ years) reported the lowest annual unit churn
• Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

SaaS & Tech Growth Strategy Stats

• It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue
• At Twitter, 10 percent of tech roles are staffed by women
• The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer
• A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses
• In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.
• Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month
• Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale
• SaaS IPOs have more than doubled over the last 12 years
• Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts