Target-Focused

We create intensity on a single audience to gain awareness and conversion at optimal levels.


Conversion-Centric

Hyper-personalized and interactive experiences that actually gets audiences to take action.


Results-Optimized

Driving optimization of results by reducing costs to reach audiences and increase conversion rates.

Here's a bitter truth...

Downloads are dead and audiences are overwhelmed. So, we created a better approach.

The next evolution of your marketing needs to centralize around an irrefutable conversion experience and hyper-segmented campaigns.

  • No one wants to give away their info for something they can find anywhere or ask AI about. You have to 10x the value of your conversion actions.
  • Broad marketing is like trying to push an elephant through a mouse hole. Generalized doesn’t work, so you have to get hyper-segmented and personalized.
  • Flat, text-heavy experiences don’t engage. Instead of underwhelming audiences, create experiences that make them feel great.
  • SEO is changing fast with AI integrations. General SEO is getting eaten by AI, so you have to rethink your approach to providing something AI can’t.

Ready for better marketing?

A logical, systematic approach to demand and lead generation.

Our program revitalizes the approach to demand generation in a world where B2B buyers are getting harder to reach and convert.

How our Magnetic Demand Generation System works.

  • Targeted Strategy
  • Conversion-Centric
  • Intense Awareness
  • Connect Sales

Step one starts with intelligent prioritization and research on decisions makers and influencers.

We guide you through smart exercises and leverage our own AI-enabled Persona builder to determine the best audiences and ideal experiences to drive results.

Next we create highly personalized, interactive experiences specifically aligned to a Persona.

Calculators, AI tools, micro-apps, courses, interactive templates or big new ideas that resonate with and bring a crapload of value to that specific Persona.

A key ingredient to our secret sauce is a library of highly interactive experiences ready to be customized and deployed.

Learn About Interactive Experiences

Then its all about driving hyper-targeted traffic emphasizing the value of our highly personalized conversion experiences.

The right channel, right message, at the right time – we find and activate the optimal channels and traffic sources to engage your targeted Persona and the interactive experience.

It’s all about rising above the noise to convey that you are offering something of real value – not a download or the same old, same old.

Now we connect conversion and engagement to sign-ups and sales experiences.

With higher levels of engagement and having delivered value before the sale, we bridge the gap between happy prospect and your true objective.

Start with one Magnetic campaign and stack on more as you see success.

Tired of what’s been done before? See why Magnetic is for you.

The Traditional Way

You can’t just throw out downloads, ads and do SEO. AI is eating SEO, no one looks at ads, and downloads are dead.

  • Spray and pray approach.
  • Long-term retainers.
  • Constantly changing strategies.
  • Conversions your audience is sick of.
  • Variable costs and mixed results.

Insivia’s Magnetic System

You have to provide experiences that make your audience stop in their tracks, want more, and appreciate deeply.

  • Start small, scale fast.
  • No long commitment.
  • Consistent monthly cost.
  • Get an interactive experience you can keep forever.
  • Hyper-targeted and personalized.

Ready to get Magnetic?

Schedule With Me Now

I'm Tony, CRO @ Insivia

Andy Halko
Andy Halko
Founder & CEO

I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.

In a time when traditional inbound marketing strategies are becoming less effective, Insivia’s Magnetic System offers a fresh approach to lead generation and customer engagement.

For years, companies have relied on downloads—whitepapers, ebooks, case studies—as the backbone of their marketing efforts. However, as the digital landscape becomes increasingly saturated with content, the effectiveness of these methods is declining. It’s time for a change.

Rather than spreading efforts across various low-impact assets, businesses must focus on creating high-value, interactive experiences. Whether it’s an innovative calculator, a versatile tool, an engaging app, or an informative course, these unique interactions are designed to captivate and convert.

Here’s why Insivia’s Magnetic System is the future of B2B marketing:

  • High-Value Engagement: Offering truly useful and interactive experiences captures and retains the attention of your target audience.
  • Tailored Experiences: Each tool or app is meticulously crafted to address the specific needs and pain points of your audience, fostering a deeper connection.
  • Data-Driven Insights: These interactive platforms provide valuable data on user preferences and behaviors, allowing for continuous refinement of strategies.
  • Sustainable Conversion: Unlike one-off downloads, these tools encourage ongoing engagement, leading to more sustainable conversion rates.

The era of the download is over. It’s time to rethink our approach to lead generation in an oversaturated content world. Interactive experiences are more than just a marketing strategy; they’re a commitment to providing genuine value to your audience.

Let’s not just aim for success; let’s redefine it with Insivia’s Magnetic System.

Get to know us.

Reach out and let's schedule a discovery call.

( Or book a meeting right now )