Downloads are dead and audiences are overwhelmed.
So, we created a better approach.

Your audience can find any information on any topic without filling out a form, everyone has become blind to ads, and AI is changing SEO entirely.

Talk to us about how to overcome it

  • No one wants to give away their info for something they can find anywhere. Downloads are dead, so you have to 10x the value of your conversion actions.
  • Broad marketing is like trying to push an elephant through a mouse hole. Generalized doesn’t work, so you have to get hyper-segmented and personalized.
  • Flat, text-heavy experiences don’t engage. Instead of underwhelming audiences, create experiences that make them feel great.
  • SEO is a risky investment now. General SEO is getting eaten by AI, so you have to rethink your approach to providing something AI can’t.

How our Magnetic Demand Generation System works.

Step one starts with intelligent prioritization and research on decisions makers and influencers.

We guide you through smart exercises and leverage our own AI-enabled Persona builder to determine the best audiences and ideal experiences to drive results.

Next we create highly personalized, interactive experiences specifically aligned to a Persona.

Calculators, AI tools, micro-apps, courses, interactive templates or big new ideas that resonate with and bring a crapload of value to that specific Persona.

A key ingredient to our secret sauce is a library of highly interactive experiences ready to be customized and deployed.

Then its all about driving hyper-targeted traffic emphasizing the value of our highly personalized conversion experiences.

The right channel, right message, at the right time – we find and activate the optimal channels and traffic sources to engage your targeted Persona and the interactive experience.

It’s all about rising above the noise to convey that you are offering something of real value – not a download or the same old, same old.

Now we connect conversion and engagement to sign-ups and sales experiences.

With higher levels of engagement and having delivered value before the sale, we bridge the gap between happy prospect and your true objective.

Start with one and stack on more as you see success.

Tired of what’s been done before? See why Magnetic is for you.

The Traditional Way

You can’t just throw out downloads, ads and do SEO. AI is eating SEO, no one looks at ads, and downloads are dead.

  • Spray and pray approach.
  • Long-term retainers.
  • Constantly changing strategies.
  • Conversions your audience is sick of.
  • Variable costs and mixed results.

Insivia’s Magnetic System

You have to provide experiences that make your audience stop in their tracks, want more, and appreciate deeply.

  • Start small, scale fast.
  • No long commitment.
  • Consistent monthly cost.
  • Get an interactive experience you can keep forever.
  • Hyper-targeted and personalized.

Ready to get Magnetic?

I'm Tony, CRO @ Insivia

Andy Halko
Andy Halko
Founder & CEO

I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.

In a time when traditional inbound marketing strategies are becoming less effective, Insivia’s Magnetic System offers a fresh approach to lead generation and customer engagement.

For years, companies have relied on downloads—whitepapers, ebooks, case studies—as the backbone of their marketing efforts. However, as the digital landscape becomes increasingly saturated with content, the effectiveness of these methods is declining. It’s time for a change.

Rather than spreading efforts across various low-impact assets, businesses must focus on creating high-value, interactive experiences. Whether it’s an innovative calculator, a versatile tool, an engaging app, or an informative course, these unique interactions are designed to captivate and convert.

Here’s why Insivia’s Magnetic System is the future of B2B marketing:

  • High-Value Engagement: Offering truly useful and interactive experiences captures and retains the attention of your target audience.
  • Tailored Experiences: Each tool or app is meticulously crafted to address the specific needs and pain points of your audience, fostering a deeper connection.
  • Data-Driven Insights: These interactive platforms provide valuable data on user preferences and behaviors, allowing for continuous refinement of strategies.
  • Sustainable Conversion: Unlike one-off downloads, these tools encourage ongoing engagement, leading to more sustainable conversion rates.

The era of the download is over. It’s time to rethink our approach to lead generation in an oversaturated content world. Interactive experiences are more than just a marketing strategy; they’re a commitment to providing genuine value to your audience.

Let’s not just aim for success; let’s redefine it with Insivia’s Magnetic System.

Get to know us.

Reach out and let's schedule a discovery call.

( Or book a meeting right now )