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Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing
It’s been reported that women who work in computer and mathematical fields earn 80 cents to the dollar that men earn doing the same job
At Twitter, 10 percent of tech roles are staffed by women
Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015
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The fastest growing SaaS companies scale their organizations rapidly, growing their teams by an average of 56% each year
SAAS companies that are focused mainly on enterprise sales have higher levels of professional services
The boom in the industry is creating more jobs for techies. Data reveals there were 627,000 unfilled positions in tech in April 2017
The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”
In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%
86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available
A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses
The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers
More than two thirds of SAAS companies experienced annual churn rates of 5% or higher
The global cloud computing market size is expected to grow from USD 371.4 billion in 2020 to USD 832.1 billion by 2025
Google only has a 30 percent female workforce
56% treat “Existing Customer Renewals” as high priority
SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence
In 2019, spending on IT services is expected to amount to 1,016 billion U.S. dollars worldwide