In 2017, the world invested around 3.4 billion U.S. dollars in small hydropower technologies, down from 3.9 billion U.S. dollars in 2016.

Investment in small hydropower technology worldwide from 2004 to 2017 (in billion U.S. dollars)

SaaS & Tech Growth Strategy Articles

• Personas and The “Broken Telephone” Game
  We've all played the telephone game.
• Evaluating Your Software Brand Positioning Through SWOT Analysis
  It's Strategic Planning month here at Insivia, so we're continuing our conversation about planning for next year.
• Creating A Strategic Marketing Approach for Software & Technology Companies
  The most successful marketing campaigns are executed with a clear vision and goal.
• Marketing Strategy vs. Marketing Plan
  So you’ve tried every marketing tip in the book, and you still aren’t seeing results. You’ve started a blog, engaged on social media, made videos, and done everything else you’ve been recommended. Despite your extensive efforts, you haven’t seen any increase in your business. So what’s the problem? The problem probably isn’t what you’re doing, […]
• Defining Your Brand Voice
  Have you defined your brand voice? Andy shares his thoughts on why it’s important for you to define your brand voice in your marketing.
• 7 Key SaaS Growth Strategies
  Customers aren't just going to appear; marketing teams need to proactively reach them in creative ways. In the current marketing landscape, brands have a near limitless number of ways to reach potential customers.
• What Is MRR
  The simple answer is that MRR is your Monthly Recurring Revenue and one of the key metrics that SaaS companies use to evaluate success.
• Social Media Trends for B2B SaaS Brands
  Social Media Trends for B2B SaaS Brands to gain trust, drive trials & demos and speed up the sales cycle.
• Tools For Bridging The Culture Gap
  How can you bridge the culture gap? Andy shares a few examples of tools you can use to help make sure your team is aligned to your vision and working towards the same goal.

Tech Services Stats

• The fastest growing SAAS companies averaged $250k in MRR and were only losing around 3.2% of that revenue each month to churn
• All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing
• It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue
• The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”
• How Often Should The Pricing Committee Be Meeting And Making Changes?
• Net-revenue churn improves with larger Average Contract Value (ACV), likely due to more structural churn among SMB customers and higher switching costs associated with larger contracts
• The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%
• It’s been reported that women who work in computer and mathematical fields earn 80 cents to the dollar that men earn doing the same job
• Improve Your Pricing Schedule And Turn More Profit

SaaS & Tech Growth Strategy Stats

• 86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available
• In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.
• A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses
• SaaS businesses face significant losses in the early years (and often an associated cash flow problem)
• When determining Sales Capacity, “it’s worth noting that some percentage of new sales hires won’t meet expectations, so that should be taken into consideration when setting hiring goals. Typically we have seen failure rates around 25-30% for field sales reps, but this varies by company. The failure rate is lower for inside sales reps. can be counted as half of a productive rep”
• Women in western countries use the internet 17 percent more than their male counterparts
• Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50
• The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8
• For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time