Discover how expert consulting can help HealthTech companies navigate regulatory challenges, optimize go-to-market strategies, and drive successful product adoption for long-term growth and market success.
🕑 Reading Time: 21 MinutesA one of a kind platform to supercharge and align your team.
Strategy Studio
Real-time, collaborative strategy workshops built on our decades of consulting experience.
Craft targeted personas, analyze competitors, write compelling messaging, and create your strategy quickly and easily.
Insight Engine
Our trained AI takes your strategy and constantly produces insights and ideas.
Frictionless uses your strategy to constantly mine for content, campaign, sales, and offering ideas.
Brand Hub
Create a source of truth for your sales, marketing, service and product teams to get aligned.
Break down silos and provide a single source of truth for all your brand assets to help your team go from chaos to clarity.
Build Your Foundational Strategy
Real-time workshops and specialized AI.
- Core Values
Empower your team with a clear compass. - Vision
Align everyone towards a common point on the horizon. - SWOT
Solve big challenges in a new way. - Offerings
One source of truth for what you do.
Get Intelligence In An Instant
Compare and analyze with AI.
- ICPs
Organize & prioritize your targets. - Personas
Define audiences in detail. - Competitors
Analyze and compare your competition.
Develop Powerful Positioning & Messaging
Collaborative workshops based on decades of consulting.
- Value Propositions
Define your distinct differentiation. - Brand Voice
Centralize a consistent feel and sound. - Positioning
Develop your foundational messaging. - Identity
Create a source of truth for colors and fonts.
Elevate Your Marketing
The smartest AI writing and campaign creation on the market..
- Messaging
Build a library of the right messages. - Content
Write content based on Personas. - Campaigns
Strategize for smarter marketing.
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Crafting Non Profit Value Propositions in Real Time Using Frictionless
Viewers will learn a step-by-step approach to crafting impactful value propositions that can evolve over time as an organization's understanding of its audience and market position deepens. This episode provides a practical framework for nonprofits to effectively differentiate and communicate their unique value.
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The six pillars covered include unequivocal value propositions, marketing avalanche, magnetic evangelists, transformative sales leaders, out of this world customer love, and elite partner relationships. Andy provides real-world examples of how companies have leveraged these pillars to pull ahead of the competition. The conversation emphasizes the importance of going deep into one or more of these pillars, rather than just scratching the surface.
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Introducing The Vision Gap & Frictionless
Understand the concept of the 'Vision Gap' and its significance for organizations. Discover strategies to close the gap and achieve success.
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In this episode, Tony Zayas and Andy Halko dive deep into the concept of the Accountability Pyramid - a strategic framework that helps organizations align their core values, vision, mission, targets, goals, actions, and accountability. They discuss how this pyramid provides structure and clarity, ensuring that all the pieces of a company's strategy fit together seamlessly.
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Understanding Your Audience: Building Accurate Buyer Personas and ICPs
Learn how to understand your audience by creating accurate buyer personas and ideal customer profiles for effective marketing.
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In this episode, Tony Zayas and Andy Halko dive deep into the complexities of the customer journey and how businesses can better understand and map out this critical process. They discuss the common challenges marketers face in defining the customer journey, including the dynamic nature of personas and the need to address evolving emotions and barriers at each stage.
Founder & CEO
I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.