Artificial Intelligence is not just a buzzword; it is a powerful catalyst driving unprecedented change in the sales industry. As AI continues to evolve, it is reshaping how businesses engage […]
🕑 Reading Time: 21 MinutesHuman-centered experiences.
Our intuitive and analytical approach balancing science and art.
Experience
strategy.
We start with goals and data.
A north star and primary objectives define the end outcomes. Pains and barriers outline risks to avoid. Data tells us the current paths of least resistance.
User experience and design must start with strategy to be effective.
Behavior
engineering.
We build upon human psychology.
Making it easy for users to achieve objectives and realize value is all about predicting and influencing behaviors.
Our job is to create micro-moments that are intuitive and free of friction to get people to where they want to go.
Interface
design.
Beauty is a lot about symmetry.
Each pixel is actually important when you want to turn strategy and behavior engineering into tangible user interfaces.
Best practices and just plain design skill ensure we deliver a great end product.
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COREOGRAPH
User experience design for a low-code platform.
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FRICTIONLESS
End-to-end product planning & design for Frictionless.
Founder & CEO
I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.