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Aligning Your Vision and Mission for Company Success

Learn how to align your vision and mission for company success. Discover strategies to create a clear and cohesive organizational direction.

Crafting Competitive Advantage: A Systematic Approach to Value Propositions

Learn how to craft a competitive advantage with a systematic approach to value propositions. Stand out from the competition and attract more customers.

Defining Your Core Values: Why It Matters and How to Get It Right

Discover the importance of defining your core values and learn how to do it right. Find out how aligning with your values can attract talent.

Navigating the Diverse Personas in the EdTech Landscape

In this episode, we dive deep into the complex landscape of the EdTech market and explore the diverse personas that companies need to understand to effectively reach and engage their target audiences. From the hands-on needs of teachers to the broader, business-minded perspectives of superintendents and board members, we unpack the unique challenges, motivations, and buying factors for each key stakeholder group.

Crafting Non Profit Value Propositions in Real Time Using Frictionless

Viewers will learn a step-by-step approach to crafting impactful value propositions that can evolve over time as an organization's understanding of its audience and market position deepens. This episode provides a practical framework for nonprofits to effectively differentiate and communicate their unique value.

Crafting Frictionless Value Propositions for EdTech SaaS

This episode highlights the speed and efficiency of the Frictionless approach to developing value propositions, which removes bias and aligns the team around a strong value proposition to drive marketing and sales efforts.

Matt Barnett, Founder of Bonjoro

Jeff Schwerdt, Founder of Viper Consulting

David Lecko, Founder of DealMachine

Dan Pantelo, Founder of Marpipe

Evan Schneyer, Co-Founder of Outlaw

Ted Mico, Founder of Thankful