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The Art of Targeted Marketing: Developing Effective Campaigns with Personas and AI

Create successful campaigns using personas and AI. Discover how to effectively develop marketing strategies for your target audience.

The Accountability Pyramid

In this episode, Tony Zayas and Andy Halko dive deep into the concept of the Accountability Pyramid - a strategic framework that helps organizations align their core values, vision, mission, targets, goals, actions, and accountability. They discuss how this pyramid provides structure and clarity, ensuring that all the pieces of a company's strategy fit together seamlessly.

Crafting Frictionless Value Propositions for EdTech SaaS

This episode highlights the speed and efficiency of the Frictionless approach to developing value propositions, which removes bias and aligns the team around a strong value proposition to drive marketing and sales efforts.

Discovering Your Ikigai: Finding Purpose and Aligning Your Business

In this episode of the Vision Gap Show, the hosts explore the Japanese concept of ikigai - the reason for being. They discuss how understanding and aligning with one's ikigai can lead to greater happiness, purpose, and success, both on a personal and organizational level. The hosts explain the key elements of ikigai - what you love, what the world needs, what you can be paid for, and what you're good at.

Using AI to Create Valuable Marketing Content

Unlock the power of AI to create valuable marketing content. Learn how AI can revolutionize your content creation strategy.

Defining Your Brand Voice: A Step-by-Step Process

Crafting a brand voice? This step-by-step guide will help you define and refine your brand personality for effective communication.

Matt Barnett, Founder of Bonjoro

Jeff Schwerdt, Founder of Viper Consulting

David Lecko, Founder of DealMachine

Dan Pantelo, Founder of Marpipe

Evan Schneyer, Co-Founder of Outlaw

Ted Mico, Founder of Thankful