Statistic Info

Pricing is the most important lever in your business. True, we’re a bit biased given we work with pricing all day, every day. However, think about the fact that everything you do in your business, from sales and marketing to your product and support, works to drive people to your pricing page, convert them, and keep them around as loyal customers.

Yet, we’ve found that companies only spend 6 hours on their pricing strategy in the entire history of their business. Not six hours a year. Not six hours a quarter. Six hours total. That’s kind of like trying to power a jet with a steam engine.

 

PriceIntelligently

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70% Say Presentation Skills Are Critical For Career Success

The fastest growing SAAS companies averaged $250k in MRR and were only losing around 3.2% of that revenue each month to churn

Agile projects are twice as likely to succeed as projects run with traditional project management

The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%

There are 9.6 million websites that use e-commerce technologies

Improve Your Pricing Schedule And Turn More Profit

Software and online services are in a period of dizzying growth

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

The venture-backed companies that were acquired most often had a 7 percent share of female execs, as opposed to 3 percent at unsuccessful (unacquired) firms

More Growth Strategy Stats

The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8

If a software company grows at 20% annually, it has a 92% chance of ceasing to exist within a few years

The average Quick Ratio of fastest growing SaaS companies (those with a CAGR of over 50%) is 3.9: generating $3.9 in revenue for every $1 lost to revenue churn

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

After $10M in ARR, the median growth rate slows to just under 50%

How To Make Pricing A Constant Process In Your Organization

When venture capitalists participate in seed rounds, the average round size is 3x larger

The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.

Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate

56% treat “Existing Customer Renewals” as high priority