Pricing is the most important lever in your business. True, we’re a bit biased given we work with pricing all day, every day. However, think about the fact that everything you do in your business, from sales and marketing to your product and support, works to drive people to your pricing page, convert them, and keep them around as loyal customers.
Yet, we’ve found that companies only spend 6 hours on their pricing strategy in the entire history of their business. Not six hours a year. Not six hours a quarter. Six hours total. That’s kind of like trying to power a jet with a steam engine.
PriceIntelligently
There are around 3.8 million e-commerce sites in the USA
Three uses for the SaaS Guidelines
How To Make Pricing A Constant Process In Your Organization
Growing faster has twice as much impact on share price as improving margins
Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts
The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.
SaaS solutions have the highest security features with 95% security failures due to human error
At a 35% CAGR, it takes 10 years for a SaaS company to grow from $5M to $100M in ARR
A 1% increase in pricing strategy yields an average 11% increase in profit